Sherry Swanson Email & Phone Number

Irving, Texas, Us

Led a team of ten Product Managers to support development of product line architecture and proactively provide product performance analysis for strategic decision making and forecasting future product recommendations. Together, managed $972M in sales revenue. Owner of the Private Brand strategy and vision for internal private brands. Director of timelines based on merchant strategies and post-mortem seasonal performance to a category level by set dates. Drove profitability and margin targets based on cost progression, duty and tariff impact, and retail pricing. Presented current trends and innovation of new product categories and provide recommended actions to Merchants. Provided competitor analysis by product category to assist merchants with retail adjustments, market opportunities for country diversification, and expansion of white space for private brands. Collaborated with associates and third parties to approve product-requirement documents and functional testing. Communicate product status, key issues, and launch plans to key stakeholders across the organization including senior management and external partners. Owner of the product lifecycle calendar for all cross functional team members to ensure critical global milestones are achieved on a timely manner. Championed innovation that improved processes, analytics, and visibility to data to drive better business decisions and overall efficiency.• Partnered with Contrast and YFY to build and establish a new brand logo and packaging concept based on our customer feedback. • Increased private brand penetration from 52% in 2022 to 61.6% for 2023.• Decreased supplier matrix by 40% increasing our buying power, decreasing our overall product costs, and building better vendor relationships.

Irving, Texas, Us

Led a team of ten Product Managers engaging in Product Development, Private Brands, Social Scraping & Ideation, Market Research, and Career Growth.

St. Petersburg, Fl, Us

Provides strategic direction for the product launch of textile products including 35 proprietary brands and celebrity brands for a prominent TV retailer. Defines tactical plans to support product launches and creates unique value propositions to support continued sales growth in an ever-growing competitive environment. -Captures and evaluates customer insights, market trends, and competitive activities and translates them into concepts and strategies for category dominance. -Coordinates with internal and external business partners on the creation and development of various textile products along the supply chain from concept to finished product ready for sale.-Studies, evaluates, and validates performance of new products prior to introduction to customers. Ensures the developed product is safe, meets standard specification guidelines, and fits customers using live models. -Oversees the development of products needed to fully utilize corporate capacity, address customer needs, provide fashion-forward color and styling, and assure sales and profitability.-Manages critical decisions through a systematic process that supports the overall product strategy.-Professionally manages key supplier relationships between merchants, design, and sourcing partners in vendor partnerships across the globe.-Stays aware of evolving consumer market needs to understand consumer perceptions. Applies understanding of consumer preferences along with the product development and sales process to develop products that fulfill customers’ needs for new products and style designs.-Ensures adherence to metric development targets, calendar, and process compliance by facilitating in-depth reviews of brands' key performance indicators. Facilitates cross-functional, cross-brand calendar. Manages the calendar to ensure production timelines are met. -Integrates input from stakeholders to drive the development of product roadmaps and profitability plans.

Plano, Texas, Us

Promoted from Sr. Product Development Manager, and Product Development Manager to lead the Bedding, Home Division by executing all aspects of product management and development functions to support merchandising and promotional initiatives to maximize sales penetration and increase profits for retail stores, catalog sales and internet sales. -Promoted from Sr. Product Development Manager, and Product Development Manager, Girl’s Apparel. Managed teams to develop products that fit the brand profile to achieve sales goals while creating a balanced assortment of products by category based on trend, areas of opportunity, and market.-Monitored sales program indicators by style and color to identify strategies for future development.

Plano, Texas, Us

Developed apparel and accessories products across numerous categories. -Sourced and monitored the delivery of products and quality control.-Managed balanced assortments by strategically selecting and purchased products from vendor lines to create and enhance assortments based on trend, market, and consumer panel data. Developed and maintained assortment plans and continually assessed the market to identify and react to trends.-Achieved sales and margin goals consistently for each responsible category, including a 200% category sales growth in 2 years.-Negotiated proposals for product, based on trend, price, delivery time, quality, and vendor performance.-Cultivated strong and effective partner relationships.

Wilmington, De, Us