Sherry West Email & Phone Number

Stamford, Connecticut, United States

Stamford, Connecticut, United States

Stamford, Connecticut

Stamford, Ct

Led a team of professionals responsible for developing and executing direct mail and email acquisition campaigns, marketing tests, and retention communications to members. Functional areas of responsibility included marketing strategy, project management, creative content, copy editing, compliance/regulatory adherence, procurement, print production, fulfillment, inventory management, vendor management and KPI monitoring as well as legal contract development and execution with third party suppliers. Worked with Creative teams to develop new concepts and formats for both controls and test campaigns. Negotiated client, partner and legal comments while protecting the creative integrity was a common responsibility as well as training other internal departments and external clients on the importance of the marketing strategy.

Stamford, Ct

Oversaw project management team that managed our membership and insurance direct mail campaigns.

Norwalk, Ct

Managed a roster of 40 vendors producing 800 million direct mail and marketing collateral pieces a year ($50 million budget + postage/distribution) across 400 varying creative formats while achieving 99.9% on-time performance and 99.8% quality rating.Vendors ranged from print production to fulfillment to mail and distribution to premiums.

Greenwich, Ct

Prepared and conducted quality control checks of electronic files for 5 publications, 17 books, and direct mail materials in preparation for print production.

Stamford, Ct

Developed and implemented trafficking systems and processes for marketing materials supporting the Groceries and Gas online shopping programs.

Stamford, Ct

Managed pre-press, print production, and fulfillment of high quality, color-critical marketing materials, products, and member communications including color correction, print run press checks, paper selections, and finishing techniques.Developed leading-edge product ideas and formats in conjunction with creative teams across US and European markets while maintaining production feasibility and efficiency.Worked with recruiters, HR managers, hiring managers, talent consultants, executive searches, HR consultants, and talent advisors to source new employees and freelancers.

Rising Leaders Program

Bachelor Of Arts (B.A.), Business Administration And Management, General

Attended Courses For Masters Degree, Elementary Education And Teaching

High School, Honors/Regents High School/Secondary Diploma Program