Building engaging digital products for healthcare nonprofits and their users.

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Specialized in developer tooling and internal enterprise products, including for the internal observability team and an internal AI tool.

Created and owned the in-house modular design system by culling and standardizing all brand styles, guidelines for editorial, SEO, photography, etc., and defining use cases and do’s and dont’s for all site components, modules, and templates. This is an education and collaboration tool for editorial, marketing/sales, and audience development teams.Owned the redesigns of the site homepage, Article Pages (encompassing 80% of the site), new Landing Pages, and new tools like Build Your Wellness Team and Quizzes & Assessments, from establishing content strategy to supervising development & QA.Mentor and support junior UX designer, helping her think through ideas and ensuring they meet business and user goals.Led UX research strategies for the design team, including all user interviews and user testing, resulting in user-driven design optimizations.Led cross-team collaboration efforts with product and tech teams, planning workshops and introducing improved, effective ways of working.Founded and led biweekly office meditation group.

Designed human-centered, market-viable products for Fortune 100 companies within healthcare and financial services, from consumer websites to robust and complex internal enterprise systems.Led design and management of a design system for a healthcare conglomerate, to be scaled to 22+ web properties.Directed design presentations and product discovery, definition, and ideation workshops with clients and internal design teams alike.Gained mastery of interaction design and visual design principles and patterns, from the tried-and-true to the cutting edge.

Had extensive hands-on experience with all stages of global syndicated and custom media research studies in the healthcare and technology industries, with front-to-back knowledge of questionnaire design, survey programming, quality control, field planning and production monitoring, data analysis, consumer segmentation and profiling, and data visualization/reporting. - Analytics: Created and designed interactive dashboards on Xcelsius and Tableau, helping VP win prospective clients; mine large swaths of data to build custom segmentations and client decks for pharma companies. Internal team consultant for executing best practices in data visualization and analytics. - Project Management: Independently manage complete projects with tens of thousands of respondents, from writing proposals and leading meetings to delivering strategic recommendations to clients. Specialized in Operations of online studies, overseeing panels, quotas, incentives, email campaigns, sampling, and methodology.- Culture: Spearheaded company internal social networking group on Yammer to facilitate communication across organization, still in use daily; acted as Austin office spokesperson in company-wide Employee Culture Team - Activities: Represented office as Meals on Wheels volunteer; represented team in floor-wide summer and holiday party planning committees

Support film productions on Austin Studios lot, including Predators and True GritHandle member and professional inquiries about Austin Film SocietyManage the day-to-day tasks of a non-profit arts administration office

Teach writing skills to undergraduates in one-on-one consultationsDo informational presentations to freshmen classes to educate them about the writing processEdited the official promotional video on Final Cut Pro, to be shown to classes and posted on the Center’s website

Researched content for e-learning courses to fit needs of clientDeveloped marketing ideas to promote new company productsAssisted on photo and video shoots Edited scripts to improve clarity and qualityCoordinated with multimedia and technology departments for storyboarding

In Beijing.Developed individual market research project on the service industry in China, exploring the sectors of financial services, tourism, and retailPresented findings and conclusions to client services team Analyzed data measuring the effectiveness of clients' media advertising and branding, then organized formal presentations with suggestions for strategies to improve results