Brand operations and implementing marketing strategies for communication and promotion ofthe brand.Creating content for communication that is in line with the brand tone of voice.Advertising campaigns for the organisation and other lines of business across electronic media.Assisting in deployment of various marketing campaigns across various media including print.radio and out of home.Organising interviews as part of the deep conversations project and was in charge of therepository of interview imagery and video elements.Preparing reports, presentations and also briefing agency partners on upcoming marketingcampaigns and such other requirementsDeveloping and managing the internal communication channel with the purpose ofcommunicating and informing internal stakeholders about brand launch and product specificmarketing campaigns.Monitoring internal communication to ensure brand guidelines are followed by all departmentswith the purpose of ensuring consistency in brand communication.Periodically updating the brand guidelines basis feedback received from internal stakeholdersfrom other lines of business.Designing and preparing marketing collateral such as leaflets, brochures, standees, newslettersetc.

Understanding the product and assessing the characteristics of the products namely—V imBar, Lipton Green tea and Comfort Fabric conditioner.Understanding of problem statement surrounding each product and suggesting strategiesto overcome the problem.Liaising with members from multiple in house teams — R&D, supply chain, legal, planningand finance as also with external stakeholders —creative agencies, vendors, media agencies,activation agencies.Implementing product communication and awareness strategies with the intention ofinforming general public about the products and their benefits.Support in marketing of Vim Dishwash Bar through Khushiyo ki Doli campaign —t he purposeof which was to increase product awareness and demonstrate product superiorityConceptualizing product demonstrations in co-ordination with R&D team and preparing atutorial video to train the promoters at a pan-India level.Conceptualizing strategies to increase penetration and sales of Vim Dishwash Bar withincertain focus markets through - Poly liner campaign and Rin RTD campaign.Increasing product awareness about improved Comfort Fabric Conditioner throughpromotions and advertising across 300 + modern trade outlets.Promotion of Lipton Green Tea to household's pan-India through a unique home to homemodel with the purpose of customer education so as to increase product usage. Creating product communication in the form of leaflets and packaging material with thepurpose of advertising and increasing product awarenessConceptualizing methods to increase product trials among current and new users throughproduct sampling of Comfort fabric conditionerDeep understanding on the types of trade channels available for the organization and theintricacies of each channelThorough understanding of the 6P's in store and its importance in creating a favourablemoment of truth and pleasant customer experience

 Market Working ;-• Setting of monthly, quarterly and yearly target for each Distributor in the region.• Achieving & monitoring progress of Redistribution ( RDBN) value and volume targets.• Ensuring product availability at all relevant channels through the distributor’s sales force as per Company guidelines.• Ensuring continuous development of the assigned area and addition of new outlets.  Distributor Handling ;-• Ensuring compliance of distributors with their respective roles & responsibilities.• Managing and develop individual distributor in an active and profitable manner.• Ensuring the proper and correct execution of sales, discount and trading terms determined by the company.• Monitoring and minimizing the level of Bad Goods returns .• Ensuring distributor’s efficient and effective support for the market coverage. • Monitoring Distributor’s overhead expenses & profitability (ROI). Control, Training and Communication ;-• Conducting performance evaluation of Secondary Sales Force. • Accurate and timely reports on Market intelligence: competitor’s activity, price changes and promotional support. • Ensuring Secondary Sales Force is properly trained. • Coordinating correspondence and communication between the team and Distributor management. • Complying with all company policy, instruction and directives. • Optimizing expenditure of secondary sales force.

- Working with Avenues India Private Limited since Sept. 2011.- Effective communicator with good presentation and communication skills.- Marketing and contracting with more than 100+ Hotels on B2C platform (www.instatravel.com / www.instareserve.com) and B2B via Hosted Booking Engine / agency interface and also involved contracting with Travel Agents / Affiliates. - Marketing of ResAvenue - Online Hotel Reservations system with integrated Payment Gateway for hotels provided on a SAAS platform and HotelsAvenue- A white label booking engine for travel agents globally.- Meeting with the top management and decision makers and informing them about the benefits of having our product and informing them of ways and means to increase revenue through the online mode.- Provision of promotional facilities to hoteliers on the GDS and IDS platforms.- Understanding the needs of the client and tailoring the product pricing and features to match their needs.- Contracting with hoteliers by personally visiting them or doing the same via the telephone.- Increasing the client base and also retention of existing clients.