Sherwin Johnson Email and Phone Number

As Executive Director of Public and Media Relations for the JPS, Sherwin manages internal and external forms of school district communications. Responsibilities include supervising 20 employees; developing nd implementing strategic communications plans; managing yearly operating budget for communications department; supervising over 20 employees in Public Engagement Department; managing internal and external forms of communication for entire school district; writing and editing press releases promoting activities within Jackson Public Schools; writing and producing electronic and print newsletters for school district; producing print articles and digital photographs for school district’s website; providing digital editing, audio and visual support to Instructional Television; writing speeches for school superintendent, board members, and district leaders; serving as media spokesperson; and managing internal communications for 4000 employees.

Worked closely with public relations and president’s office in developing and implementing ways to promote a positive image of JSU through statewide, national, and international campaigns. Produced weekly television shows highlighting athletic events for head football and basketball coaches at JSU. Videotaped, and edited various seminars and other events around campus for DVD presentations.Trained and mentored college students pursuing a career in television production and broadcast journalism. Produced a student driven video news briefs for broadcast with educational and health segments.

Generated story ideas through research, selected content for broadcast, managed newscast production and timing. Wrote news copy and scheduled guests for studio and field interviews. Produced live reports, planned coverage of news events and supervised work of associate producers, videotape editors, and reporters.

Rewrote stories with updated information. Supervised overnight news coverage. Scheduled guests for live studio interviews. Scripted promotional materials for daily newscasts. Generated enterprising ideas to distinguish news coverage from competition. Assisted in managing assignments for staff during daily news coverage.

Provided clear and concise video footage of news and educational segments. Compiled pertinent news facts with video and editing to ensure smooth disclosure of event. Operated equipment to receive and broadcast live satellite transmissions. Assisted in writing news reports for broadcast. Received Mississippi Associated Press First Place Award for Best Franchise Photography in 1996

Videotaped and edited video footage for broadcast by using technical skills. Worked closely with reporters and news anchors to tell stories though videotape and editing. Assisted in commercial news production through camera and tape operations.