Happy Hour productions is a marketing communications consultancy team that focuses on developing alternative marketing campaigns through different events and other on ground activities and promotions. Our thrust is to help our partner brands and organizations promote their products by using targeted, specific and out of the box methods of reaching their target market. We are an advocate of experiencial marketing, believing that the best way to promote a product is to let your market experience the product itself.We are also engaged in developing and designing collaterals and other marketing materials (be it be print, web, projected, etc.) that effectively help deliver the message of our clients to their intended audience and market.

As a General Manager, I oversee and manage the operations of the entire business unit to generate revenue & profitability, maintain top of class facility standards, increase customer loyalty and fulfill government requirements.

DFNN Inc. is a public listed I.T. company who recently acquired IEST; a PAGCOR licensed gaming company, who owns the brands InstaWin and Exchange Bet, as part of their expansion into the growing gaming industry in the country. Currently IEST has 13 sites in operation in and outside Metro Manila and has a target of 80 sites by the end of 2012.As a consultant, I was primarily contracted to develop their site operation procedures, to improve the performance and profitability of the existing sites and to set the quality standards for future sites. This also includes the development of a medium and long-term marketing plan and strategy in order for the sites to reach their targeted and projected revenues. I’ also tasked to help in developing an area identification and selection procedure for possible new sites.

Big Game, Inc. is a wholly owned subsidiary of Philweb Corporation who operates all the company owned E-games Cafés. As senior manager, I am the overall head of Big Game, Inc.’s operations.Primary Responsibilities:• To oversee the overall daily operations of all the company owned cafés• Set sales and performance targets for all the cafe`s • Spearhead the development and implementation of strategies that will sustain and ensure the profitability of all the cafés• Head the development of marketing plans and activities that will increase sales and profitability• Manage P&L• Look for potential sites for new cafés and set up operations• Identify areas for expansions and develop programs and projects that will realize such expansions• Develop regular reports on the overall performance of all sites• Negotiate with 3rd party suppliers for optimal and timely delivery of services and products

Brave Design is a design studio that specializes in creative developments both for web and print media. The company has a portfolio composed of foreign and local clients from different industries. It is the sister company of HDC, an international human development company.Primary Responsibilities: • To develop viable business plans and strategies that will sustain profitability and move towards the direction of the set medium and long term goals of the company.• Recognize and explore possible new avenues of revenue for the company.• Manage the day to day operations of the company to ensure all set activities are done and are one schedule.• Set new goals and objectives whenever new markets are identified.• Guide and direct account executives/mangers on how to mine, manage and handle new and existing clients.• Prepare project status reports and project evaluations.• Meet with clients to explore and expand current relationships and forge good rapport with new and prospective clients.

Pilipinas International Marketing Services or PIMS, is the marketing and sales subsidiary of IPS, a Japanese company, which cater to Filipinos and other migrants living and working in Japan by providing them with different products and services such as media (TV and print), health and beauty products, phone cards, etc. Primary Responsibilities:• Organize the creative services department and lay the grounds for the department’s transformation from an internal support group to be one of the profit centers of the company.• Manage the creative staff and see to it that all projects, both print and broadcast, are delivered to the clients on time.• Ensure the high quality of output of the department.• Lead the department in creating new creative approaches in advertising products both for the internal and external clients.• Create and manage budget for all projects of the department.• Maintain good communications between the department and its Japanese counterparts.• Prepare reports, updates and documentation of projects both for broadcast and print.• Oversee the production of the company’s 2 in house publications.

ProMeat is a meat processing and importation company, providing raw materials to different meat processing companies while making their own line of processed meat products. Primary Responsibilities:• Create sales and marketing plans and strategies for the meat produce of the company.• Develop business relationships and negotiate with other meat processing companies and other interested markets for the company’s imported raw meat products.• Ensure that the sales department hits its monthly, quarterly and yearly quotas/ targets.• Continuously seek and develop new markets for both the processed meat products and imported products.• Develop incentive programs for agents and distributors.• Help in creating pricing strategies for the company’s products.