TLDR:Current: • Principal & General Partner at Samfield Capital• Founding Partner at Freshbread Digital• Fund ManagerPast: • Venture Partner, Helped portfolio companies grow from $2m to $10M+• 10+ years of experience leading a UX Agency• Designs that impact 1M+ users globally • Worked with startups to Fortune 500 companiesWith a career spanning startups to Fortune 500 companies, Sherwin specializes in using digital strategies to derisk ventures and drive growth. By implementing innovative solutions, including user experience and digital strategies. Sherwin has helped teams increase revenue, boost engagement, and enhance market competitiveness. Notable collaborations include Nestle, Mastercard, and Accenture Song, and other startups impacting millions globally.Sherwin holds a Bachelor's in Accounting and a Postgraduate Degree in South African and International Tax, Starting his career with EY in Tax advisory. Later moving into fund compliance and South African Reserve Bank regulation at Societe Generale. Subsequently entering the digital and creative industry. This combination of financial and digital expertise positions Sherwin as a leader in Venture Capital and Private Equity, focused on sustainable growth for portfolio companies.
Samfield Capital
View- Website:
- samfieldcapital.com
- Employees:
- 8
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Managing PartnerSamfield CapitalJohannesburg, Gp, Za
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General Partner & PrincipalSamfield Capital Aug 2023 - PresentCity Of Johannesburg, Gauteng, South AfricaWe help growth stage and mature ventures position to exit or raise capital.
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General PartnerFreshbread Digital May 2024 - PresentCity Of Johannesburg, Gauteng, South AfricaWith over 30 years of combined experience, we've discovered the key to unlocking digital assets' full potential. Unlike most agencies focusing solely on creativity, we help Investors, Corporates, Startups, and SMBs achieve results with digital assets.While others prioritize creativity, we focus on digital assets that drive tangible results in revenue, investor attraction, customer acquisition costs, growth, and exit strategy.We're not your typical design agency; we craft the digital assets you need to reposition your business successfully. Our expertise in Strategy, Branding, Digital Experiences, and AI ensures your businessis strategically positioned for growth and competitive advantage. -
Principal & General PartnerAlignd Venture Partners™ Apr 2024 - Aug 2024Los Angeles, California, United States -
Managing DirectorRedeem Studio Jun 2013 - Dec 2023Johannesburg Area, South AfricaAs the Managing Director of Redeem Studio UX Consultancy, I am responsible for leading the strategic direction of the company and overseeing day-to-day operations. With a strong background in user experience design and business development, I am uniquely positioned to help organizations create innovative and user-friendly products that drive growth and profitability.In my role, I work closely with clients to understand their business objectives and develop custom solutions that meet their unique needs. From product design and development to user research and testing, I am passionate about creating exceptional user experiences that drive engagement and loyalty.Throughout my career, I have established a proven track record of success in helping companies achieve their goals through effective UX design and strategy. I am a creative problem-solver who is always looking for new and innovative ways to drive business results and delight users.
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Venture Partner, Studio Ux StrategyCanaglobal Network Llc Mar 2023 - Oct 2023Scottsdale, Arizona, United StatesI am a Venture Partner with a focus on Studio UX Strategy, working within the venture capital industry. In my role, I work closely with portfolio companies to develop and execute user experience strategies that drive growth and success. With 8 years of experience in user experience design, product strategy, and business development, I bring a unique skill set to the table that enables me to provide guidance on product design and development, identify new market opportunities, and collaborate effectively with other members of the venture capital team. -
Co-FounderLaundro Sa Jan 2018 - Dec 2020City Of Johannesburg, Gauteng, South AfricaI gained valuable experience working at Laundro, where I co-founded and nurtured a subscription-based startup. My efforts led to the growth of the company from its inception to acquiring several thousand subscribers. As a hands-on CEO, I not only spearheaded the development of our product but also took charge of operational responsibilities. This encompassed a wide range of tasks, reflecting the multifaceted role of a CEO, all while actively building and refining our offering
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Fund AccountantSociété Générale May 2014 - Jan 2015Johannesburg Area, South AfricaResponsible for ensuring compliance within investment funds. I managed and monitored regulatory requirements, investment guidelines, and legal frameworks to guarantee the utmost integrity in fund operations. My responsibilities included thorough reviews of fund activities, risk assessment, and the implementation of compliance measures. Through my efforts, I ensured that investment funds operated within legal boundaries while upholding the highest standards of transparency and fiduciary responsibility. -
Tax GraduateEy Jan 2014 - Apr 2014Johannesburg Area, South Africa
Sherwin Sampson Skills
Sherwin Sampson Education Details
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Taxation -
Startup School -
Accounting
Frequently Asked Questions about Sherwin Sampson
What company does Sherwin Sampson work for?
Sherwin Sampson works for Samfield Capital
What is Sherwin Sampson's role at the current company?
Sherwin Sampson's current role is Managing Partner.
What schools did Sherwin Sampson attend?
Sherwin Sampson attended University Of Johannesburg, Y Combinator, University Of Johannesburg.
What skills is Sherwin Sampson known for?
Sherwin Sampson has skills like Entrepreneurship, Accounting, Tax, Strategy, Leadership, Public Speaking, Microsoft Excel, Analysis, Business Strategy, Corporate Tax, Risk Management, Project Management.
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Sherwin Williams Sampson
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