Sherwin Sowy

Sherwin Sowy Email and Phone Number

Marketing and Social Media Manager | Content Strategist | Ex-Accenture, Dentsu, McCann, Cheil | 10+ years in agency and leading teams | I help brands succeed online @ Arca
Sherwin Sowy's Location
Vancouver, British Columbia, Canada, Canada
Sherwin Sowy's Contact Details
About Sherwin Sowy

I help brands succeed online. I have more than 10 years of experience working at agencies such as Dentsu, McCann, Accenture and Cheil, helping big companies such as Coca-Cola and Samsung and small startups optimize and maximize their social media and online presence. I do this via a holistic and multidisciplinary approach. While others may focus on just one area like social media or website design, I have experience across the digital spectrum. I've developed strategies in social, designed user experiences, and planned successful digital campaigns. This gives me a unique understanding of how all the digital aspects work together to achieve and exceed a company’s goals. Some of my accomplishments:- Established an award-winning social media command center for Coca-Cola, handling real-time marketing and engagement, resulting in 50% increase in engagement. - Spearheaded a social media team that won Southeast Asia Social Media Agency of the Year. - Improved the e-commerce performance of an electronics client by analyzing the checkout UX and website analytics data and providing recommendations, resulting in a 33% increase in conversions.- Deep experience in UX strategy and design for startups, banking, retail, CPG and startup companies, doubled online sales for a pharmaceutical client.

Sherwin Sowy's Current Company Details
Arca

Arca

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Marketing and Social Media Manager | Content Strategist | Ex-Accenture, Dentsu, McCann, Cheil | 10+ years in agency and leading teams | I help brands succeed online
Sherwin Sowy Work Experience Details
  • Arca
    Marketing Senior Specialist
    Arca Sep 2024 - Present
    Vancouver, British Columbia, Canada
    - Increased Arca's Linkedin followers by 40% by developing creative and engaging content, covering both images and videos, as well as planning and running a paid targeted follower campaign.- Developed the social media strategy and content themes for a campaign that resulted into 2-5x more organic impressions and 3-5x more engagement than regular social media posts.- Conceptualized and developed compelling and thumb-stopping social media posts by copywriting captions, designing images, shooting and editing videos, resulting into 60%-175% engagement rates.- Managed the Arca Wordpress website by executing a major redesign of the home page, regularly updating content, and developing a new FAQ page that increased overall traffic.- Interviewed more than 20 employees and developed strong, high-engagement employee social media posts for a talent marketing campaign.
  • Arca
    Social Media Coordinator
    Arca Jan 2024 - Aug 2024
    Vancouver, British Columbia, Canada
  • Thb Digital
    Digital Marketing Manager (Freelance)
    Thb Digital Mar 2023 - Present
    Vancouver, British Columbia, Canada
    - Optimized the social media presence of 5 companies by developing the social media strategy, crafting engaging content and visual style guide, achieving a professional look for their content that stands out versus competitors.- Managed the Facebook channel for a charity organization by developing the social media strategy,content calendar and schedule, and publishing content.- Implemented Google Search and LinkedIn Ads by writing compelling copy and setting up ads in bothplatforms, resulting in campaigns with click-through rates 35%-130% above industry benchmarks.- Redesigned a nonprofit's website by following UX best practices and utilizing web and graphic tools, resulting in an optimized website that was commended by the client.
  • Cheil Worldwide
    Digital Marketing Experience Head
    Cheil Worldwide Mar 2022 - Nov 2022
    Philippines
    - Led the digital platforms and social media team at Cheil Philippines, driving successful digital campaign launches of multiple Samsung products.- Analyzed the performance of the Samsung Philippines website by reviewing the checkout user experience, website analytics data and providing recommendations, resulting in a 33% increase in website conversions.
  • Bespoke Apps
    Founder
    Bespoke Apps May 2012 - Mar 2022
    Philippines
    Founder of Bespoke Apps, a mobile strategy consulting and iOS development company.
  • Club Media Asia, Inc.
    Head Of Growth
    Club Media Asia, Inc. Oct 2019 - Feb 2022
    Philippines
    - Increased the online sales of a pharmaceutical client by optimizing their website and paid social media strategy, which resulted in doubling their online sales.- Developed a new agency division and service business model focused on e-commerce and performance marketing. - Grew the agency's product portfolio with 8 new digital offerings, including a proprietary e-commerce testing and UX research tool. Two of these offerings led to double digit sales growth for a pharmaceutical client.
  • Mrm//Mccann Manila
    Head Of Products | Deputy Director
    Mrm//Mccann Manila Aug 2012 - Sep 2019
    Philippines
    - Established a social media command center for Coca-Cola by developing the business strategy and processes, hiring and training 7 personnel, delivering a 50% increase in Coca-Cola’s social media engagement and winning several industry awards.- Directed a team of 30 social media managers by developing the overall team strategy, running campaigns, and establishing new social media products, resulting in a 300% increase in social media revenue and winning Southeast Asia Social Media Agency of the Year.- Spearheaded the creation, development and operations of the UX, Influencer Marketing and Email Marketing product verticals for MRM//McCann, bringing in constant and significant revenue for the agency.
  • Dentsu Asia Pte. Ltd.
    Digital Technology Head
    Dentsu Asia Pte. Ltd. Oct 2010 - Apr 2012
    Singapore
    - Led the technology innovation efforts at Dentsu Asia for the SEAsia region.- Launched the innovative iButterfly mobile advertising platform for the Singapore, Malaysia and Philippine markets- Managed the development and successful launch of a regional website for Canon covering APAC.- Spearheaded the design, development and launch of a corporate website for a major dairy client in Vietnam. This involved scoping, UX design and development working with cross-functional teams across Vietnam, Singapore and India.- Developed and implemented plans and programs to help increase the digital knowledge and capabilities of Dentsu within the region.- Developed the Dentsu Asia Innovation Center by helping to bring in and launch innovations from Dentsu Japan and by creating new digital innovations within Singapore for use by Dentsu clients- Qualified, evaluated and accredited digital and mobile technology partners for Dentsu in Southeast Asia
  • Globe Telecom
    Business Head - Social Media, Messaging And Applications
    Globe Telecom Feb 2010 - Oct 2010
    Led a team of 5 product managers and was responsible for the value added services business of Globe in the areas of social networking, messaging and applications.This involved defining strategies for each of the focus areas, exploring new business models, working with Globe's application and content partners, and ensuring that the team deliver on its target revenues.
  • Globe Telecom
    Future Applications Head
    Globe Telecom Mar 2001 - Feb 2010
    Responsible for engaging Globe's developer and application partners to help create new products and services for Globe. This involved various activities such as:- Defining and implementing the strategy and technical approach of Globe towards developers to help them become more productive- Community management and developer support for external developersAlso did product development for the innovation arm of Globe Telecom. This involved the conceptualization, development, and launch of several innovative mobile applications being used by thousands of Globe's customers today
  • Accenture
    Technology Manager
    Accenture Aug 1994 - Mar 2001
    - Technology lead handling strategy, process design and technology architecture for 2 online banking services - Responsible for conceptualizing, designing and developing new innovative business applications using emerging technologies for our clients at Accenture's Center for Strategic Technology (Palo Alto, California). Led a team of 5 in successfully developing and launching a new workshop program for the center and a new business to business platform to offer to clients- As part of the Technical Architecture team for the Bureau of Internal Revenue client, was responsible for supporting the development teams involved in the BIR Computerization Project, performing the role of standards manager, as well as program design and review.

Sherwin Sowy Skills

Mobile Devices Digital Marketing Mobile Marketing Product Management Mobile Applications Online Advertising Product Development Market Research Mobile Technology Strategy Social Media Sms Mobile Advertising Social Networking Digital Media Vas Telecommunications Mobile Internet Marketing Strategy Product Marketing Mobile Mobile Communications Strategic Partnerships Online Marketing Digital Strategy Community Management E Commerce Competitive Analysis Crm Start Ups Project Management Business Development It Strategy Web Analytics Management Mobile Commerce Integrated Marketing Program Management Social Media Marketing User Experience Design

Sherwin Sowy Education Details

Frequently Asked Questions about Sherwin Sowy

What company does Sherwin Sowy work for?

Sherwin Sowy works for Arca

What is Sherwin Sowy's role at the current company?

Sherwin Sowy's current role is Marketing and Social Media Manager | Content Strategist | Ex-Accenture, Dentsu, McCann, Cheil | 10+ years in agency and leading teams | I help brands succeed online.

What is Sherwin Sowy's email address?

Sherwin Sowy's email address is ss****@****hoo.com

What is Sherwin Sowy's direct phone number?

Sherwin Sowy's direct phone number is +6391779*****

What schools did Sherwin Sowy attend?

Sherwin Sowy attended Langara College, Ateneo De Manila University.

What are some of Sherwin Sowy's interests?

Sherwin Sowy has interest in Innovation, Mobile Marketing, New Technology, Product Development, Marketing, Product Management, Iphone Development, Mobile Advertising, Digital Advertising.

What skills is Sherwin Sowy known for?

Sherwin Sowy has skills like Mobile Devices, Digital Marketing, Mobile Marketing, Product Management, Mobile Applications, Online Advertising, Product Development, Market Research, Mobile Technology, Strategy, Social Media, Sms.

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