Sheryar Qaiser Email & Phone Number

Calgary, Alberta, Canada

In my role, I develop and execute communication strategies, plans, and branding initiatives to enhance CPA Alberta's brand awareness. To achieve this, I created impactful content for various channels, including web and social media, internal articles, blogs, and magazines, showcasing my exceptional writing skills with high attention to detail. Additionally, I produced engaging and creative social media content using Adobe Photoshop and Canva, resulting in high levels of audience engagement and interaction. I coordinated content across multiple social media channels, including LinkedIn, Instagram, Facebook, and Twitter, and led efforts in SEO, social media, and Google advertising to drive traffic and increase brand visibility. To enhance audience engagement, I utilized data-driven insights from social media and Google analytics to fine-tune strategies. I also conducted thorough research to plan out-of-home (OOH) advertising, sponsorships, and events, including Calgary's Top 40 under 40. Lastly, I cultivated and maintained relationships with internal and external stakeholders to support business objectives.

Dublin, County Dublin, Ireland

As the Strategic Digital Communications and Campaign Manager, I led the development and execution of key communication strategies, managed marketing campaigns, created compelling content, and oversaw press releases. During my tenure, I directed three highly successful nationwide awareness campaigns on COVID and Brexit, resulting in increased engagement and positive impact.As a representative of the Department at Cross-Government Brexit communications group, I played a key role in coordinating effective communication efforts. Additionally, I demonstrated my ability to handle high-pressure situations as a member of the Government crisis and issues communications team, where I resolved issues quickly and effectively.I have built strong relationships with key internal and external stakeholders, including Ministers, CEOs, Directors, Mayors, and the media.In addition to content creation, I managed the Department's Online Content Management (CMS) system and website, and was responsible for forecasting and managing the print, design, and media budget. I also led a multidisciplinary project team to implement national campaign advertising on web and social media.To keep followers engaged and informed, I curated DETE's digital presence across various platforms, including Twitter, LinkedIn, and the website. I designed engaging graphics in Photoshop and edited short videos in Canva and Adobe Spark.As part of my responsibilities, I regularly prepared reports for senior leadership, including the Director of Communications, Senior Vice President, and the Executive Team. My experience in digital communications and campaign management has given me a deep understanding of how to effectively communicate and engage with target audiences, while delivering desired outcomes.

Dublin, County Dublin, Ireland

Assisted in drafting and implementing the County Council’s traditional and digital communication strategy.

Dubai

As a member of the Marketing and Communications team, I developed and coordinated integrated marketing and communication strategies across multiple digital and traditional channels. My role encompassed identifying new opportunities for both digital and traditional marketing and communication efforts.I was responsible for copywriting and drafting marketing content, as well as managing online corporate communication across various social media platforms, including Facebook, Google Business, YouTube, and Instagram. In this role, I liaised with external advertising, media, and press agencies to ensure effective delivery of key messaging and communication campaigns.Engaging with corporate clients and government institutions was a critical aspect of my responsibilities, and I worked to build strong relationships with external stakeholders to achieve business objectives.As part of my role, I also managed public relations efforts and event planning, including coordinating large-scale events such as Al Zahra Hospitals Group's attendance at the Arab Health Conference and Exhibition. Through these efforts, I demonstrated my strong organizational and project management skills.Overall, my experience in marketing and communications has provided me with a solid foundation in developing and executing effective communication strategies across multiple channels, as well as the ability to engage with a variety of external stakeholders.

Advanced Social Media Strategy (Asms), Digital Communication And Media/Multimedia

The Advanced Social Media Strategy course (ASMS) is a program for managers, strategists, and social media leaders looking to enhance their.

The Fundamentals Of Digital Marketing, Digital Communication And Media/Multimedia

A thorough online course which explores the core concepts of Google digital marketing.

Social Media For Business

Master Of Science (Msc) In Strategic Communication, Strategic Communications

Marketing, (Ba Hons) International Business & Marketing, 1St Class Honours