Sheryl Fish

Sheryl Fish Email and Phone Number

Senior Director, Corporate Partnership Activation @ Columbus Crew
Daytona Beach, FL, US
Sheryl Fish's Location
Daytona Beach, Florida, United States, United States
Sheryl Fish's Contact Details

Sheryl Fish personal email

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Sheryl Fish phone numbers

About Sheryl Fish

As the Director of Corporate Partnerships at LPGA, I manage a portfolio of relationships between the LPGA and its official marketing partners, leveraging my 20+ years of experience in the golf industry. My mission is to create and execute strategic marketing plans that align with the objectives of both the LPGA and its partners, and to deliver value and growth for both parties.I am responsible for overseeing the activation and retention of strategic partnerships, including negotiating terms, managing budgets, coordinating media assets, and preparing proposals and recaps. I also collaborate with internal and external stakeholders to ensure seamless and successful execution of partnership programs and events. Some of my achievements include leading the development and implementation of two tour entitlement partners (Symetra and Epson), and securing and activating multiple new and existing partners. I am passionate about promoting the LPGA brand and its players, and empowering women in sports.

Sheryl Fish's Current Company Details
Columbus Crew

Columbus Crew

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Senior Director, Corporate Partnership Activation
Daytona Beach, FL, US
Sheryl Fish Work Experience Details
  • Columbus Crew
    Senior Director, Corporate Partnership Activation
    Columbus Crew
    Daytona Beach, Fl, Us
  • Lpga
    Director, Corporate Partnerships
    Lpga Jun 2022 - Present
    Essential Duties and Responsibilities include the following:• Coordination of relationships between Marketing Partners and the LPGA, understanding strategic direction of both Partner companies and LPGA objectives.• Responsible for implementing and managing activation components on behalf of marketing partners at tournament sites including signage and hospitality; managing media assets including digital, television, and social media. Includes negotiation of terms with tournament director/sales director.• Work internally with all applicable departments within the LPGA (Legal, TBA, Communications, Media etc.) to ensure collective and collaborative approach is taken in dealing with partner needs and seamless execution.• Assist in yearly budget responsibilities of the department and managing television inventory working with the Golf Channel and internal TV department.• Manage individual P&L’s for each Partnership account ensuring accurate reporting and tracking of expenses and revenues while ensuring growth objectives of both the LPGA and Partners are met.• Manage Official Partner renewal process to ensure partner and LPGA meet business objectives and successfully continue relationships. Prepare proposals as part of this process.• Manage the contract process with Partners for renewals and new business partners working closely with Legal adhering to already established guidelines and procedures.• Partner with LPGA Business Development to prospect, strategize and identify potential new marketing partners. Develop presentations and pitch prospects, taking them through the LPGA process and ultimately closing new business.• Assist Business Development with the process of program ideation using tournament knowledge to develop elements that will be successful and for the partner and achieve budget objectives.• Properly recap and demonstrate the value proposition of the LPGA in consultation with Director of Research with detailed presentation/recap doc.
  • Lpga
    Senior Manager, Corporate Partnerships
    Lpga Aug 2018 - Present
  • Lpga
    Manager, Tour Marketing & Partnerships
    Lpga Sep 2014 - Present
    Position Summary:The Manager of Tour Marketing oversees the development and execution of the Symetra Tour’s marketing plan and collateral materials. This position is responsible for creating materials and programs that elevate the brand stature. This includes individual tournament marketing and the Tour’s season-long programs. This position also in responsible for the activation and retention of strategic Symetra Tour partners.Major Responsibilities:• Lead strategic discussions, planning and execution of Tour-wide marketing initiatives including but not limited to the Volvik Race for the Card and the LPGA Tour Card Ceremony• Develop and deliver bold, innovative marketing concepts to promote the Tour, its tournaments, and its partners• Interact daily with the LPGA Creative Team to create marketing materials that support Tour and tournament marketing objectives• Collaborate with Tournament Business Affairs and Symetra Tour tournaments to fulfill Tour partner programs• Provide tournament support for key tournaments that fit with the Tour’s initiatives to grow the Tour brand and new tournaments to help them develop the necessary tournament plan and begin marketing their event• Manage the Symetra Tour’s brand standards - this includes proper use of logo, brand guidelines, and the continuity of look/design of marketing materials and placement on tournament site• Work with the Director of Corporate Partnerships to develop new partners, tournament titles, and to identify new incremental revenue with current partners• Manage oversight/activation of strategic Symetra Tour partner programs and budgetKnowledge:• Knowledge in the workings of sports marketing and sponsorship• Creative thinker – one who can develop innovative marketing solutions, collateral and partner programs• Excellent organizational skills• Demonstrated experience managing projects, multiple priorities• Experience with Adobe Creative Suite Platform (Photoshop, InDesign and Illustrator)
  • Lpga
    Manager, Tournament Business Affairs
    Lpga Sep 2012 - Present
    o Manage nine (9) tournaments on the Symetra Tour schedule. o Tour liaison with the Tournament Director and Tournament Committeeo Assist Symetra Tournaments with the planning and execution of a Symetra Tour event to ensure tournaments meet the standard of an Official Symetra Tour evento Oversee the contracting/legal agreements of the tournament title sponsors, tournament sites, consultants and tournament organizers.o Hold monthly/weekly meetings with key Symetra Tour tournament titles to assist them in their tournament activation and pre-tournament promotion to guarantee maximum exposure for their sponsorship and help them attain value through tournament benefitso Hold monthly/weekly meetings with Symetra Tour events to assist and guide them on tournament planning, needs, PR and media, and scheduling of eventso Travel to Symetra Tour events and coordinate with tournament throughout the week on their various tournament/sponsor events o Assist the Director of Symetra Tour Tournament Business with Tournament Title Sponsor and course searcho Tournament Director for three Symetra Tour tournaments – Symetra Classic (2011 – 2013), Florida’s Natural Charity Classic (2013, 2014), Volvik Championship (2013, 2014)
  • Lpga
    Senior Coordinator, Partnership Services
    Lpga Mar 2008 - Present
  • South Toledo Golf Club
    Director Of Marketing
    South Toledo Golf Club 2000 - 2007

Sheryl Fish Skills

Sponsorship Public Relations Sports Marketing Social Media Event Management Golf Social Media Marketing Sports Sponsorship Sales Marketing Sports Management Sales Event Planning Social Networking Public Speaking Customer Service Management Fitness Marketing Strategy Coaching Ticket Sales Fundraising

Sheryl Fish Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Sports Marketing And Management
  • Indiana University Bloomington
    Indiana University Bloomington
    Sports Marketing & Management

Frequently Asked Questions about Sheryl Fish

What company does Sheryl Fish work for?

Sheryl Fish works for Columbus Crew

What is Sheryl Fish's role at the current company?

Sheryl Fish's current role is Senior Director, Corporate Partnership Activation.

What is Sheryl Fish's email address?

Sheryl Fish's email address is sh****@****our.com

What is Sheryl Fish's direct phone number?

Sheryl Fish's direct phone number is +186370*****

What schools did Sheryl Fish attend?

Sheryl Fish attended Indiana University Bloomington, Indiana University Bloomington.

What skills is Sheryl Fish known for?

Sheryl Fish has skills like Sponsorship, Public Relations, Sports Marketing, Social Media, Event Management, Golf, Social Media Marketing, Sports, Sponsorship Sales, Marketing, Sports Management, Sales.

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