Sheryl Foo Email & Phone Number

Singapore

• Plan, coordinate and execute all B2B/B2C marketing and communications activities in Southeast Asia region, include developing agency brief for campaign or asset rollout• Content creation of assets for different touchpoints of customer journey to communicate unique selling points and product benefits (inkjet printers, scanners, robots), by working closely with external agencies and respective business units• Support digital campaign by providing content assets and reviewing ad copies… Show more • Plan, coordinate and execute all B2B/B2C marketing and communications activities in Southeast Asia region, include developing agency brief for campaign or asset rollout• Content creation of assets for different touchpoints of customer journey to communicate unique selling points and product benefits (inkjet printers, scanners, robots), by working closely with external agencies and respective business units• Support digital campaign by providing content assets and reviewing ad copies to ensure the success of the campaign• Review and provide guidance for branding and aesthetics of marketing assetsAchievements- Campaign management: Be Cool (printers), The Ecological Choice (inkjet printers), EcoTank (ink tank printers)- Asset creation: product video, marketing video, customer testimonial, digital & social media assets, brochure, point-of-sales materials, infographics- Tradeshow management: regional robotics tradeshow Show less

• Develop and execute marketing communication tools and campaigns, promoting fair and progressive workplace practices in Singapore• Work with vendors to plan and execute communication strategies to effectively deliver key messages• Hands-on event management and support for conferences and seminarsAchievements- Campaign management: Tripartite Alliance for Dispute Management (TADM), Fair Employment Practices, Age Management and Read Before You Sign - Collateral… Show more • Develop and execute marketing communication tools and campaigns, promoting fair and progressive workplace practices in Singapore• Work with vendors to plan and execute communication strategies to effectively deliver key messages• Hands-on event management and support for conferences and seminarsAchievements- Campaign management: Tripartite Alliance for Dispute Management (TADM), Fair Employment Practices, Age Management and Read Before You Sign - Collateral development: TADM process animation video, TAFEP Annual Review 2017- Events Management: Human Capital Partnership Conversations Series- Website development: Age Inclusive Resource Portal Show less

• Brand custodian of all marketing efforts for GEM, an Asian entertainment cable TV channel, to create “top of mind” recall in the Asian region• Review marketing collaterals and assets, ensuring adherence to branding guidelines• Conceptualise, plan and execute integrated marketing campaigns and events to promote the channel regionally, including marketing collaterals, premiums, on-ground events, roadshows and negotiation of barter deals • Support development of content strategy… Show more • Brand custodian of all marketing efforts for GEM, an Asian entertainment cable TV channel, to create “top of mind” recall in the Asian region• Review marketing collaterals and assets, ensuring adherence to branding guidelines• Conceptualise, plan and execute integrated marketing campaigns and events to promote the channel regionally, including marketing collaterals, premiums, on-ground events, roadshows and negotiation of barter deals • Support development of content strategy, maintain and grow the channel’s social media following, with copywriting for daily Facebook posts for programmes and/or eventsAchievements- Campaign and event: MOCO’s Kitchen (Hong Kong, Singapore), We are Asia (Indonesia), I Can Sing in Japanese (Singapore), The Music Day (Japan, Singapore)- Collateral: BTS skytrain wrap (Thailand), MRT station transit takeover (Singapore), i-Weekly print ads (Singapore)- Event: Roadshows to promote programmes and GEM (Hong Kong, Singapore)- Concert barter: RADWIMPS, Rimi Natsukawa (Singapore) Show less

• Account management and relationship building with regional affiliate clients • Ensure timely and professional delivery of marketing support (on-air trailers, digital assets, on-ground events) for affiliates to promote Sony Pictures Television Networks’ channels and programmes• Propose and execute customised campaigns for affiliates• Arrange and conduct sales training for affiliatesAchievements- Establish delivery process of video-on-demand materials for affiliates… Show more • Account management and relationship building with regional affiliate clients • Ensure timely and professional delivery of marketing support (on-air trailers, digital assets, on-ground events) for affiliates to promote Sony Pictures Television Networks’ channels and programmes• Propose and execute customised campaigns for affiliates• Arrange and conduct sales training for affiliatesAchievements- Establish delivery process of video-on-demand materials for affiliates - Customised campaigns for affiliates in Singapore (StarHub, Singtel), Malaysia (Astro), Thailand (TrueVision), Indonesia (Indovision), Hong Kong (now TV)o AXN contest: The Voice Los Angeles studio recording, Asia’s Got Talent in Singaporeo ONE contest: Running Man in Kuala Lumpur, Joo Won fan meet in Jakarta and Singaporeo Animax contest: AnimaxMusix Yokohama in Japan, Animax Carnival in Kuala Lumpuro GEM contest: Masquerade in Japan Show less

• Responsible for planning, implementation and co-ordination of marketing and communications initiatives, including creation of internal newsletter and its content, revamp of corporate website, production of corporate collaterals, budget tracking and management• Manage public relations agency and facilitate all PR activities, including media interviews for staff and physicians

• Project management of on-air trailers and showreels for StarHub TV marketing campaigns, in-house Chinese channels and Advertising Sales events to ensure on-time delivery of materials by in-house creative team• Support Advertising Sales in production of sponsor end tag, lead-in/out and ensure fulfillment of client’s sponsorship entitlements• Key liaison for filming crew to facilitate logistics arrangements in carrying out all filming requests for StarHub TV events and Advertising Sales… Show more • Project management of on-air trailers and showreels for StarHub TV marketing campaigns, in-house Chinese channels and Advertising Sales events to ensure on-time delivery of materials by in-house creative team• Support Advertising Sales in production of sponsor end tag, lead-in/out and ensure fulfillment of client’s sponsorship entitlements• Key liaison for filming crew to facilitate logistics arrangements in carrying out all filming requests for StarHub TV events and Advertising Sales on-ground activities Show less

• Assist Senior Assistant Director in addressing issues on ageing population through drafting of research paper, presentations and strategic thinking for policy recommendations• Prepare materials and facilitate meetings for foreign delegates and an inter-government agencies committee to look into ageing related issues in Singapore

• Plan and manage on-air promos and campaigns for two in-house Chinese channels, inclusive of brainstorming with producers for promo concept and script• Plan and execute all promotion activities, contests and campaigns (on-air, online and print) for two in-house Chinese channels and education channels on StarHub TV• Brief and work closely with in-house creative team, external creative agency or production house to ensure production of deliverables (e.g. website, on-air channel image… Show more • Plan and manage on-air promos and campaigns for two in-house Chinese channels, inclusive of brainstorming with producers for promo concept and script• Plan and execute all promotion activities, contests and campaigns (on-air, online and print) for two in-house Chinese channels and education channels on StarHub TV• Brief and work closely with in-house creative team, external creative agency or production house to ensure production of deliverables (e.g. website, on-air channel image spots) Show less

• Copywriting for Channel U’s programmes and rating stories across all platforms – monthly newsletter, e-newsletter, eDM, direct mailer – for trade marketing to media agencies and advertisers• Propose and source for premiums as direct mailers to promote new programmes

• Client servicing and project management of advertising campaigns for property clients• Projects completed: Corporate brochure, marketing brochure, press advertisement, website, marketing video for clients, such as Frasers Centrepoint Limited and Lum Chang Holdings Limited

Specialist Diploma In Applied Psychology (Behavioural Insights)

Bachelor Of Communication Studies, Mass Communication/Media Studies

Post Diploma Certificate, Social Media Analytics Management

Education record

6-month exchange programme in Taiwan

Education record

Education record