Sheryl Lim

Sheryl Lim Email and Phone Number

Subway Franchise Owner @ Subway
united states
Sheryl Lim's Location
Singapore, Singapore
About Sheryl Lim

I left my last Corporate job in Sport Singapore in end Feb 2016 to spend more time with my family. With focus around 3 young kids, I took a big leap of faith to embark on an entrepreneurial journey by opening up my first SUBWAY restaurant at Ubi Blk 302 in Jun 2016, subsequently 2nd outlet at Blk 27 Bendemeer in Oct 2017 and 3rd outlet at The Poiz Centre in Mar 2021. Background of my Corporate Career :Began career in The Regent Hotel and later joined World Trade Centre S'pore to take charge of WTC Convention Centre, Harbour Pavilion and events in exhibition halls. - attained the highest revenue and utilisation rate in 1997 for the WTC Convention Centre.Moved on to join the Singapore Expo's pioneer team in 1998. - Instrumental in generating new businesses and improving services in Expo which resulted in increased revenue, utilisation of halls and visitorship.- utilisation increased close to three-fold by 2008 - headed the tender in creating Flavours East F&B concept in Singapore Expo and oversaw it to fruition. Joined S'pore Youth Olympic Games Organising Committee (SYOGOC) in Aug 2008 to Dec 2010.- promoted from Deputy to Director (Youth Olympic Village) @NTU after 8 months on the job with SYOGOC. -As a team, the YOV received overwhelming success and generous praises from all client groups and stakeholders such as the International Olympic Committee (IOC).- Shortly after YOG, I was appointed consultant of IOC to assist in planning of Innsbruck 2014 YOG.Joined Sport Singapore from 2011 to 2016.- Involved in the Corporate Strategy Dpmt to conceptualise how relevant Sport can be for Youth, Working Adults, Families, Community and Nation as a whole.- Headed the Events Dept responsible for sport grant management and working with stakeholders to develop a vibrant Sporting Calendar with local, regional and international events.- Part of the bid committee along with STB to win the bid for WTA 2014-2018In Sports front, - involved in Gymnastics won the individual all-round National Gymnastics C'ship twice and was selected to represent Singapore for ASEAN Schools Gymnastics C'ship in 1984 in Manila. - In recognition of sport excellence, was awarded 4 times National Colours Award and 6 times North Zone Colours Award.- became a qualified International Gymnastics Judge from 1993 to 2004 and was invited 5 times to judge at SEA Games and many other local, national and regional competitions.

Sheryl Lim's Current Company Details
Subway

Subway

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Subway Franchise Owner
united states
Website:
subway.com
Employees:
65680
Sheryl Lim Work Experience Details
  • Subway
    Franchise Owner
    Subway Oct 2015 - Present
    Ubi, Boon Keng And The Poiz Centre
    Officially a Subway Franchisee in Oct 2015. First Subway restaurant was set up in Jun 2016 at Blk 302 Ubi Ave 1. 2nd restaurant at Blk 27 Bendemeer Road in Oct 2017 while 3rd restaurant at The Poiz Centre in Mar 2021.
  • Singapore Sports Council
    Dy Director (Events), Business Partnership Division
    Singapore Sports Council May 2012 - Feb 2016
    Responsible for the Sport Events portfolio management, including evaluation and funding framework that seeks to support and grow strategic and community level events with the goal of developing a vibrant and sustainable sporting events calendar in Singapore. Work closely with stakeholders such as Sports Hub, STB and National Sports Associations to develop an exciting multi-year sports calendar.
  • Singapore Sports Council
    Senior Consultant
    Singapore Sports Council Oct 2011 - May 2012
    Kallang
    Under Corporate Strategy Division, involved in Vision 2030 project to explore opportunities on how sports can best contribute to the future development of our people, our communities and our country.Appointed as International Olympic Committee (IOC) Consultant for Innsbruck Winter Youth Olympic Games 2012 from May to Dec 2011.
  • Tms Asia Pacific
    Consultant
    Tms Asia Pacific Feb 2011 - Sep 2011
    Responsible for business development, recruitment and consultancy works for Meeting, Incentive, Convention, Exhibition (MICE) and events industry segment.Achievements :- One of the top consultants in sales generated in 6 months- Increased MICE accounts substantially
  • Singapore Youth Olympics Games Oc
    Director (Youth Olympic Village)
    Singapore Youth Olympics Games Oc Aug 2008 - Dec 2010
    Responsible for the planning, setting up and the operations of the Youth Olympic Village in NTU for 5,500 athletes and team officials in Aug 2010.Achievements :- Led 26 YOV staff, 100 functional areas staff and more than 3,000 volunteers during games time.- The 5,500 athletes and officials thoroughly enjoyed themselves in YOV bringing back fond memories of our hospitality and friendship made during the stay.- Awarded the Olympic Gold Pin by IOC.- Appointed as IOC Consultant for Innsbruck 2012 Winter Youth Olympic Games
  • Singex Venues
    Director (Sales)
    Singex Venues Mar 1998 - Jul 2008
    Transferred from the WTC team to Singapore Expo's pioneer Opening Team in 1998. My role evolved from Marketing Services to leading Sales Team, Event Planning, Hospitality Services, Catering & F&B outlets.Achievements :- Initiated and setup the Housekeeping, Hospitality Services and Event Planning Departments to improve operational excellence.- Instrumental in developing Flavours East (15 F&B outlets) in Expo thus generating substantial revenue and visitorship.- Targeted and built up the non-exhibition segments eg. meetings, special events, entertainment, banquets, religious events etc.- By 2008, utilisation of Expo more than doubled since its opening in 1999.
  • World Trade Centre Singapore
    Commercial Officer
    World Trade Centre Singapore Jul 1996 - Feb 1998
    Responsible for the sales, marketing and operations of World Trade Centre Convention Centre, Harbour Pavilion and events in the exhibition halls.Achievements :- In 1997, hit the highest revenue, profitability and utilisation of World Trade Centre Convention Centre in its 19 years history - Revamped pricing, catering system and seminar packages to make the venue more competitive and in line with market practice.
  • The Regent Singapore
    Group Services Manager
    The Regent Singapore Jul 1993 - Jun 1996
    Responsible for the smooth arrival and departure of large groups in the hotel.Achievements :- Promoted from Management trainee to Asst Front Desk Manager in 9 months and was later transferred to be Group Services Manager.- Nominated as Supervisor of the Quarter in 1995.- Member of hotel's Quality Service team- Proposed and accepted by management changes to some operating procedures to improve efficiency.- Authored a 50-page operation manual as legacy for Group Services Department before leaving
  • Sheraton Waikiki
    Intern (Convention Services)
    Sheraton Waikiki May 1992 - Nov 1992
    Hawaii, Us
    Proudly the very first intern of Sheraton Waikiki Hotel in Hawaii under Convention Services Department where I learnt all the system, work flow, procedures and coordination with multiple internal stakeholders to host large conventions, meetings and exhibitions. Devoted many more voluntary hours beyond my internship so as to assist hotel through their largest Pacific Telecommunication exhibition.

Sheryl Lim Education Details

  • Hawaii Pacific University
    Hawaii Pacific University
    2Nd Class Honours

Frequently Asked Questions about Sheryl Lim

What company does Sheryl Lim work for?

Sheryl Lim works for Subway

What is Sheryl Lim's role at the current company?

Sheryl Lim's current role is Subway Franchise Owner.

What schools did Sheryl Lim attend?

Sheryl Lim attended Hawaii Pacific University.

Who are Sheryl Lim's colleagues?

Sheryl Lim's colleagues are Wesley Tyler, Yareni Guadalupe Pinzón Guzmán, Elliott Wilson, Broc Strange, Fatima Goncalves, Daiane Ferreira De Oliveira, Whitney Kratzet.

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