Sheryl Shelton Email and Phone Number
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Twenty years of experience in brand marketing, with a demonstrated history in the development and execution of marketing strategies within the hospitality industry. Able to create insights-driven marketing campaigns that meet and exceed business goals. Particular passion in leveraging social media to boost results.Well-versed in collaborating with cross-functional teams. Savvy in establishing short and long-term strategies, along with pre-campaign communications and post-campaign analytics. Equally comfortable leading a team and partnering on a committee. Additional experience in training, public relations, tradeshow events, market research and more. Skilled in a variety of systems including Cisco Webex Teams, CXM Systems (Sprinklr, Hootsuite), market research platforms (Fuel Cycle, Survey Gizmo), Google Suite, graphic design programs (Canva, Adobe Suite) and Microsoft Office including Outlook, Word, Excel, PowerPoint, and Teams.
Auto-Chlor System
View- Website:
- autochlor.com
- Employees:
- 849
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Auto-Chlor SystemCollierville, Tn, Us
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Digital Marketing & Graphic Design SpecialistAuto-Chlor System Oct 2021 - Jul 2023Mountain View, Ca, UsFocused on building a national and local digital strategy that supports:*Brand awareness*Generating quality sales leads*Recruiting passionate team membersTactics include:*Web, SEO/SEM, database marketing, mobile app, email & display advertising campaigns*All brand social media presence*Design requests such as product labels*Brand presence at industry trade shows and internal events*Branding of internal training programs and resources
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Manager, B2B MarketingHilton May 2014 - Jun 2020Mclean, Va, UsProject lead of multiple creative agency partners for highly visible B2B sales initiatives. Managed marketing guidance for internal campaigns to ensure messaging, creative design, internal communications, sales flyers, sales team engagement programs all aligned with the initiative as established by Hilton.Lead strategy and managed daily activities of the Hilton Planner Panel, a private online community of B2B professionals who provided real-time feedback on B2B topics and Hilton initiatives.Managed the Hilton B2B social media presence, including LinkedIn and Instagram channels, through research, strategic planning, launch and weekly content management.Championed the approval of @WowWithHilton on Instagram, marking the first major hotel brand to have an Instagram channel dedicated to telling the visual story of meetings & events. Leveraged CXM system, Sprinklr, to listen to customers on key social media sites through interactions, engagement and analytics. Including monitoring of the #WowWithHilton hashtag. Skilled storyteller with a passion for establishing an emotional connection through video format. -
Manager, Strategic PartnershipsHilton Feb 2013 - May 2014Mclean, Va, UsManage key partnership/sponsorship opportunities in areas of Business to Business, Entertainment and Charitable Associations. Some examples of these efforts include:*Manage internal updates to Meeting Planner Bonus Program, collaborating with internal stakeholders on communications, training programs, online assets, printed collateral, etc.*Responsible for co-marketing opportunities with key partner AT&T, for the purpose of acquiring new travelers to join the Hilton HHonors program and stay at Hilton Worldwide properties.*Manage Grammy Awards sponsorship, partnering with The Recording Academy on a robust marketing and event activation plan, which includes online banner advertising and microsite, consumer sweepstakes, team member engagement programs, etc.*Regularly evaluate and provide feedback to senior team members regarding new partnership opportunities, gauging potential success on the company’s annual goals and expected ROI.*Collaborate closely with the Global Travel Industry Relations team to market Hilton Hhonors initiatives to key segments such as automotive and senior travelers, travel agents and self-booking portals, etc.
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Marketing Manager, Hampton HotelsHilton Sep 2011 - Feb 2013Mclean, Va, UsMaximize key brand partnerships to drive relationships with target segments through brand and enterprise-wide initiatives on behalf of our hotels globally. Some key segments include travel agents, automotive, 50+, military/government, etc.
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Manager, Public Relations, Hampton HotelsHilton Mar 2009 - Nov 2011Mclean, Va, UsImplement public relations strategies to support and enhance the Hampton Hotels brand image globally. Manage objectives leveraging key agency partners and enterprise liasons to execute brand messaging. Manage Hampton brand public relations objectives to drive media impressions and generate consumer and trade awareness. Examples of these include:*Manage Hampton Hotels’ corporate responsibility program, Save-A-Landmark (SAL). Manage event planning aspects for five to ten events per year, including milestone celebrations such as the program’s 10th anniversary, and partnering with key organizations for added impact.*Guide ongoing social media strategy supporting SAL program, including youtube video recaps and targeted messaging to key influencers to drive viewership more than 6% year-over-year. *Manage multiple brand microsites targeted to different audiences. Implemented new online toolkit for hotels, the Hampton PR Suite, from contract negotiations to development and launch. Created and executed communications and training strategy for brand team and hotels. Serve as brand expert for daily inquiries. *Increased grassroots media impressions generated through the PR Suite more than 1,000% year-over-year.*Increased consumer votes for SAL nominees more than 300% year-over-year via HamptonLandmarks.com.*Maintain printed and digital press collateral for media. Managed launch of redesigned global media center.*Manage on average eight agency partners for a variety of Hampton brand projects.
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Manager, Brand Communications, Hampton HotelsHilton Hotels Corporation Sep 2008 - Mar 2009
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Marketing AnalystHilton Hotels Corporation Jan 2005 - Sep 2008Implemented marketing initiatives set forth via the strategic directive of the brand's senior management team, with an emphasis on compiling results of various campaigns into comprehensive reporting. Examples include:- Content management of the Hampton Sales & Marketing Online Toolkit (HSMOT), an online resource offering brand-approved marketing and advertising assets to hotels. Served as primary contact to hotels and brand team for questions, demos and presentations including general manager training and owner orientation. (User activity increased 24% during the first two quarters of 2007.)- Approved all hotel ads customized through the HSMOT site (1,079 ads during first two quarters of 2007) including submissions from international properties. - Planned and organized events in support of brand marketing within North America, such as the ‘by Hilton’ logo change announcement in Canada and Latin America.- Managed on average eight agency partners for a variety of Hampton projects, such as the Unlimited Budget travel agent relationship mailers and promotions, through to final production.- Maintained analytic needs by creating and compiling brand performance reports which were directed to the brand team including senior level executives.
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CoordinatorHilton Hotels Corporation Jan 2004 - Jan 2005Implemented projects set forth via the strategic initiatives of the brand marketing management team, such as:- Management of online sales/marketing tool accessible by hotels and offering customizable ads, motorcoach group leads, and press release templates.- Brand directory information maintenance including the collection of hotel specific data and final printing process via external creative agency and global printing vendor. Over 1 million hard copies produced twice annually.- Various editing and writing tasks as assigned such as advertorials in travel publications such as Budget Travel.
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InternHilton Hotels Corporation Sep 2003 - Jan 2004College internship that assisted with various brand marketing efforts, including:- creating new reporting templates to help track brand marketing campaign results- compiling marketing results from various resources and entering into a comprehensive monthly and quarterly report reviewed by brand team- editing monthly brand eNewsletter- ordering promotional items for trade shows, conferences, partner relationship mailers, etc.- competitor research- various copywriting tasks as assigned
Sheryl Shelton Education Details
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The University Of MemphisMarketing Management
Frequently Asked Questions about Sheryl Shelton
What company does Sheryl Shelton work for?
Sheryl Shelton works for Auto-Chlor System
What is Sheryl Shelton's role at the current company?
Sheryl Shelton's current role is Passionate brand storyteller & digital roadmap navigator.
What is Sheryl Shelton's email address?
Sheryl Shelton's email address is sh****@****lor.com
What is Sheryl Shelton's direct phone number?
Sheryl Shelton's direct phone number is +197223*****
What schools did Sheryl Shelton attend?
Sheryl Shelton attended The University Of Memphis.
Who are Sheryl Shelton's colleagues?
Sheryl Shelton's colleagues are Dimas Lomas, David Durham, Bridget Soto, Tyler Guerra, Darlene Johnson, Brett Arno, Judy Wilson.
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