- Provide technical marketing expertise focused on SaaS and productized offerings- Craft compelling narratives and lead integrated marketing campaigns that drive engagement and awareness with a difference!- Storyteller with positioning, messaging, and technical translator with experience at Fortune 500 companies and SMBs- Campaign, collateral, and competitive work projects

• Executed campaigns and launches for strategic products with multimillion $ revenue implications: Channel Management Distribution Platform and TrackPayments for payment processing• Increased customer adoption of new products by 65% within six months and 20% sales pipeline uplift• End-to-end campaign management and product launch strategy implementation, streamlining internal communications• Implemented Competitive Intelligence program (Klue) for cross-team insights • Gathered industry insights through surveys, interviews and benchmark studies

Focus on the SMB Hire product and customer segment• Voice-of-the-customer research and insights via interviews and data analysis>impacting messaging and product design and roadmaps• Shepherded competitive benchmark study via research partner>impacting approach against competitor features across entire job experience• Deciphered monthly topical and longitudinal research/insights>Readout for SMB stakeholders on market and customer trends [contract via eTeam]

As a merged membership, events and community product portfolio serving nonprofits and the largest events organizer industry, Personify serves those who live the mission. Brands include WildApricot, MemberClicks, Personify, and A2Z all under one roof.• Team leader: Established GTM processes for 4 merged product, marketing and sales teams including formalizing channels and communications for internal and external releases• Team leader for establishing and sharing the voice of the customer via interviews and programmatic W/L analysis

As a quick-scaling and global payroll SaaS platform, agility was key; customers were global expansions from SMB to Enterprise• Sales enablement: Implement sales tech stack, sales processes, sales training portal, sales onboarding and ongoing training• Implemented formal onboarding and training programs across global sales teams including Sales Kickoffs and virtual recognition programs• Product marketing: Optimize competitive analysis, understand/increase customer engagement, manage product updates, train and communicate updates on website and to internal teams

Fintech for the SMB owner focused on business and accounting tools consolidation[Closed operations July 2020] • Implemented Sales Enablement + Training for SDRs, AEs, and Account Management roles• Trained 100% turned-over salesforce while implementing new sales processes, methodology and customer-facing content• Identified and evangelized core customer profile for new go-to-market positioning (credit card, customer insights) and bill.com offering • Implemented ongoing, cross-team communication and feedback loops across organizationCustomer Insights + Voice of the Customer Champion in order to:• Build customer reference program and share customer experiences• Initiated programmatic Closed/Lost Feedback: Customer-side + Sales-side reporting

Implemented formalized new-hire sales training program, Sales Kick Off event, and ongoing communication across marketing, customer success and product teamsCustomer research and trait identification for ideal customer profile via 3,500 customer records in order to help inform the selling motion and messaging updates

Go-to-market support for all upstream oil & gas data products. Sales enablement collateral for business development and sales teams. Cross-team alignment for restructuring sales content management system and collateral needs. Focused on updating collateral for more than 20 products during rebranding efforts.

• Managed marketing campaigns for rebranding rollout of automated-investing and digital advice product launch via emails, website updates, sales and field training content, banner media and branch materials.• Project management: updating 300+ website, email and printed assets which involved executive leadership and cross-team alignment and compliance approvals.

Now vrbo/formerly HomeAway• Implemented global, educational site with 150+ training assets for external customers (engaging 50% of US customer base within first year) | Developed strategy and conducted gap analysis, content planning/migration, tools evaluation, technical requirements and content creation standards to reach all customer segments with strong cross-team alignment, establishing KPIs and reporting | Launched in six languages within seven months from U.S. launch• Supported training for external partners (B2B) on HomeAway’s products via testimonials, industry trends, presentations and globalized content for the EU | Developed multi-channel playbooks for product marketing team | Optimized lifecycle email series (resulting in 30% uplift) | Utilized customer focus groups, one-pagers and sales collateral for events and outreach• Optimized Community strategy and customer feedback loops to share with product teams and helped to develop customer value measurement to aide in product launch velocity

Implemented new technical training team: developed training content creation and processes for on boarding enterprise customers at HomeAway• Capacity and resource planning for content needs around people, processes and priorities• Support team’s content development with tools and processes• Coach team growth and advancement• Develop and establish look and feel of training content in line with brand standards

• Converted 1,500 instructor-led students per year to eLearning success putting 20,000+ users through training in the first 12 months after launch.• As course developer for Spiceworks University---the training arm for Spiceworks:created 25+ course modules with Articulate Storyline on Litmos LMS• Wrote and designed more 10 course guides • Wrote, storyboarded, conceptualized (and often edited) 25+ course video assets• Researched content development and LMS to implement for program

• Taught high school yearbook, newspaper, journalism, video/broadcast• Oversaw $65,000 annual yearbook budget; overcame an inherited $38,000 deficit within seven years• Moved all publications to digital industry standards, using professional industry standard hardware and software.• Implemented broadcast programming for daily news and weekly feature segments• President of Texas Association of Journalism Educators