Smart companies entering new markets want to save time, money, and headaches. Sheryl J. Moore helps companies to launch new products, enter new product lines, and enter new distributions, seamlessly.Sheryl has worked with life insurance and annuity products for more than two-and-a-half decades, and understands the business from multiple aspects: administration, software development, marketing, recruiting, product development and training. She is the insurance industry's foremost authority on life insurance and annuity products.Her relationships in this business are impressive: from product manufacturers and distributors, to regulators and legislators. She knows a few financial services professionals too. ;-)Her goal is to provide education on the product lines, to increase awareness of these value-added life insurance products, and to promote healthy and accurate publicity in the market.Specialties: relationship-building, competitive intelligence, keynote speaking, authoring books/articles, product development, product management, channel development, marketing, strategy, training, and policy administration.