Successfully launched India’s First Event Dedicated To Women’s Health & Health Equity in 2022. Working towards the 3rd edition of this event scheduled in 2024 in Mumbai with support from industry leaders, passionate startup founders, femtech/medtech/healthtech innovators and advocates of women’s health and health equity in India and beyond.

Collab Function is an events & growth marketing agency. Built on the values of trust, collaborative winning, and excellence, we are passionate about bringing ideas to life and crafting memorable events, experiences and growth strategies that help businesses grow. We are proud to be the organizers of India's first event dedicated to Women's Health and Health Equity in India. Global Women's Health Innovation Conference & Awards is not just an event, it is a movement to bring about change, a platform to help build the startup ecosystem for women's health in India, and an initiative to build awareness about women's health and the untapped opportunities that exist.We believe that awareness leads to transformation and empowerment. Working together as partners and technical organisers with women's health & healthcare associations / community groups and businessess to help create awareness on important women's health issues and innovations in healthcare that can empower girls and women to lead a healthy and fulfilled life.

Driving growth and engagement through strategic marketing initiatives. Brand visibility, brand building, and content marketing strategies to build credibility, authority, and trust.Email marketing and Lead gen activities including Social media marketing.Event planning and event management

Working with a diverse range of clients across industries to provide event concept and management services, marketing and brand management assistance.

Driving growth for this prestigious Trade Association through strategic result oriented initiatives. Core Areas of Operation included:Events• Strategic planning and budgeting.• Devise and present new and exciting events and programs to improve the organization’s visibility, recognition and desirability for membership.• Develop an annual events calendar whilst continuously identifying new and creative event ideas in line with key objectives of the organization. • Vendor selection, management and liaison.• Strategic tie up’s with retailers, retail real estate organizations, government entities and related service providers for events, promotions and marketing activities. • Secure sponsorships and event participation from member organizations for various events.• Ensure absolute compliance with all procedures and policies as laid down by the government and H&S procedures and requisites as required by the event venues.• In-charge of hiring and training short and long term staff on event policies/procedures for exhibitions, events and installations so that they may best represent the organization and project a professional image and level of knowledge about the services provided.• Measure effectiveness of events and activities, collect feedback and recommendations and chart out future course of action accordingly.• Represent the organization as the key liaison with external companies in order to yield maximum exposure and leverage for the organization at different forums. Marketing, PR and Publications• Responsible for the Marketing activities for the Council in general and for individual events in line with the corporate brand identity.• Plan & supervise the online marketing and promotion activities including posts for social media.• Put together a media plan, assist with creation of advertisements and liaise with the advertising agency/publication.

Responsible for organizing profitable events, exhibitions and programs for the organization from concept to completion. Overseeing Corporate Communications, PR and Marketing for individual events. Areas of Operation• Budgets and financial planning for projects • Handling sales and marketing for all exhibitions, conferences and special events • Responsible for operations, pre, post and on-site event requirements • Coordinating with different departments internally and exhibiting companies for information/ marketing requirements • Representation at trade shows and events worldwide • Management of database • Supervising sales and data verification teams • Liaison with PR/Advertising agency for event marketing and publicity • Represent the company at meetings and press conferences held by government agencies and partner organizations.Key Achievements• Successfully launched the first UAE in India event for the Dubai Chamber of Commerce and Industry and Dubai Tourism and Commerce Marketing. • Introduced systematic processes for event management and operations and trained the teams which led to consistent service delivery across all events.

Independently organised and executed profitable trade exhibitions, conferences and seminars in India and Germany.Promoted and organised participation from India at country pavilions in International events.Assisted member companies to boost business opportunities through buyer seller meets and networking events.