My team powers the global Mendix growth engine with compelling stories, demos, and content; stellar customer proof and community presence; and strong relationships with analysts and press. We've worked alongside R&D, sales, and demand gen to grow annual ARR 5X since the inception of this team - and we're not planning to stop any time soon.Graduate, Siemens NextGen Advanced Leadership Program.

I lead a world-class team focused on using customer insights to drive growth of the Mendix low-code platform. Our areas of responsibility span traditional product marketing, competitive intelligence, analyst relations, customer storytelling, and content strategy. We're *always* hiring.

My (growing!) team is responsible for messaging and positioning for the Mendix platform. We're responsible for core product content, content for sales plays and enablement, and a variety of items in between. We support AR and PR functions with subject matter expertise, and partner closely with R&D on roadmap and launch activities. Most importantly, we interact with customers and prospects who need in-depth product and solution information. I'm hiring all.the.time.

End-to-end responsibility for Infinio's marketing strategy and execution. As VP of Marketing, I was responsible for the delivery of all demand generation programs, brand and technical content, and AR/PR activities. Held to a strong set of goals for lead generation and content effectiveness, I brought my metrics-oriented approach and technical subject matter expertise to these areas. My team managed both online and offline events, organic and paid search, influencer, analyst, and public relations, and was responsible for creating our training materials, corporate messaging, and product, alliance, and technical marketing.

End-to-end responsibility for all marketing activities at Infinio. This include developing the strategy and leading the execution of a comprehensive, metrics-driven program for online and event-driven demand generation, and brand awareness. Close collaboration across company functions to execute successfully: with engineering and product management to inform creation of all content, messaging, and positioning; with sales to control lead quality and develop internal training and sales enablement; with external agencies for AR/PR and creative. Running marketing at a startup is challenging, dynamic, and fun. It's about experimenting, finding things that work, and figuring out how to scale them. It's about staying current with technology and competitors, and never being complacent - even for a minute. It's about finding creative ways to capture the magic of our technology and in a way that is instantly consumable. I relish this opportunity and can't wait to see everything we can achieve at Infinio!

Responsible for all the messaging, positioning, and content development for Infinio's award-winning storage acceleration solution. ++Create whitepapers, solution briefs, multi-media assets, web copy, presentations, and other high-value customer-facing content. ++Manage 3rd party writers, graphic designers, and consultancies who assist in content creation such as whitepapers, lab reports, ROI tools, and customer surveys. ++Create sales resources such as battle cards, call scripts, positioning guidance, and objection handling documents, for both direct sales and channel partners. ++Collaborate closely with Product Management, Demand Generation, AR/PR, and Sales to hone messaging, understand and translate customer requirements, and validate technical accuracy in our content.

Lead a team creating and delivering outbound content to support Dell’s Enterprise story. Content includes whitepapers, briefs, executive presentations, seminar content, video, web copy, articles, and sales aids, leveraged by sales teams and demand generation. Solution areas include virtualization, convergence, data protection, modernization, remote office, and disaster recovery.

Led a team responsible for the creation and delivery of content that highlighted Dell's thought leadership in storage solutions around data consolidation and protection. Partnered with demand gen teams to ensure successful program execution. Continued ownership of the Customer Briefing Center in Dell's Nashua Design Center facility.

Responsible for creation and delivery of content supporting Dell's thought leadership in storage solutions. Content included solution briefs, slide decks, articles, and web copy. Delivery included webinars, seminars, and industry events. Also managed the Customer Briefing Center for Dell's Nashua (NH) Design Center.

Provided pre-sales subject matter expertise and design skills across all of Dell's storage solutions, including EqualLogic, EMC, and PowerVault. Supported 300+ Large Enterprise accounts in New England.2010 Northeast Storage Specialist of the Year.

Provided pre-sales subject matter expertise and design skills across all of Dell's enterprise solutions, including servers, storage, networking, and software. Supported 50+ Large Enterprise accounts in New England.

Supported a significant set of sales, design, and consulting projects with deep technical knowledge of secondary storage solutions, spanning backup, high availability, archiving, and replication. At times, managed the consulting and technical support teams, on-boarded new employees, mentored recent college graduates, and delivered semi-annual sales training. Contributed to the development of processes, systems, templates, and other infrastructure to support the growing business.