Sheryl Langford Email & Phone Number

Sarasota, Fl, Us

Levallois-Perret, Ile De France, Fr

Las Vegas, Nv, Us

Install/audit interactive consumer displays in big box retailers utilizing specifications and planograms maintaining compliance to manufacturers’ and retailers’ brand standards

Boca Raton, Florida, Us

Managed the development and execution of the office essential product lines from product concept, to global sourcing to in-store execution. Developed assortments for omni-channel, catalogue, and commercial business for upcoming BTS 2018Finalized scissors and stapler new technology designs. Launched Q2 2018

Dallas, Texas, Us

Led new product development, sourcing, vendor development, forecasting and merchandising initiatives for 196 franchise locations and 10 company store locations reaching $60M in annual retail sales and $90M in commercial sales. Overall gross profit of 48%. Retail revenue averaged 14% increase year over year with and average GP increase of 13% and Commercial revenue averaged a 9% increase YOY with an average 8% GP increase. Analyzed sales and gross profit to optimize merchandise category growth. Introduced new product lines and product line enhancements developing both product and packaging specifications and quality standards. Created and rolled out the franchise planogram process based on the retail top selling SKUs. Created quarterly KPIs and analyzed sales of top selling SKUs standardizing assortments, unifying customer experience through presentation and priority product focus.Created and launched the new product forecast and new product launch process for direct imports from China vendors and US suppliersDeveloped and launched new and key product initiatives into the franchise system. Products included Auto AGM batteries (+ 91% increase in unit sales during the initial 24 months with over $300K in incremental sales), auto accessories, vehicle batteries, battery back-ups for mobile devices, improved consumer battery assortment, and flashlights. YOY increase 2015 to 2016 – 22% in sales with a 43% increase in margin within the new items launched Developed quarterly promotional initiatives to drive traffic including programs with supplier partners’ as well as with key Interstate products. Provided content and review of product training videos and selling toolsDeveloped new concept store (Power Center by Interstate) strategy and executed through creating the optimal sales floor layout, merchandise assortment, and promotional plans. Accomplishments:Awarded team member of the year 2013 with additional nominations 2014 and 2015

Dallas, Texas, Us

Monitored franchisee compliance for a region of 22 stores influencing (YOY sales growth to $65M and gross profit YOY growth of 28%, through on-site visits and routine review meetings coaching performance metrics to drive and increase sales activity and to ensure local store marketing efforts and practices were in line with brand standards.Executed pre-opening tasks as well as opening set-up, local store marketing, product selection and merchandising for 18 new stores (11 within the first year). Trained and coached staff in retail operations and commercial sales.

Chicago, Il, Us

Executed the strategic direction including parts / merchandise assortment implementation and presentation, staffing, recruiting, training, promotional programs and operational support within multiple Parts & Repair Centers. Increased overall retail revenue 53.8% within 4 years to a $43M business. Launched commercial business (service and parts sales) increasing revenue 150% penetrating commercial markets. Recruited, hired, trained and managed District Sales Manager team.Customized local advertising initiatives in support of diverse market needs within the region.

Team Leader / District Sales Manager (2000-2001)Managed business development and sales growth within the region for key distributor accounts. Analyzed account profitability for promotional marketing funding, ensuring the maximum return on the spending investment. Led district battery selling team to obtaining annual territory growth of 13%. A $26M business.Analyzed promotional spending to increase margins to 30% by implementing promotional spending practices based on account increased sales growth.Initiated technical training for distributor's sales forces to improve battery product knowledge.

Chicago, Illinois, Us

Developed strategies for new product development, product improvements and value added features for all primary batteries. Communicated strategies to global OEM field sales team to achieve volume, profit, new product distribution, and pricing objectives. Identified market opportunities, developed marketing technical and promotional materials to support primary battery launch successfully Global OEMs.Assisted in successful design-in of interchangeable battery cavities into OEM devices resulting in alkaline battery market growth for high powered alkaline batteries.Analyzed monthly sales and margin results providing forecast information to sales, logistics, and manufacturing in support of a $25M (1.5B units) global OEM business.

Chicago, Illinois, Us

Managed battery sales revenue and margin, battery cavity design, Duracell brand support and endorsements, and new business development for strategic accounts.Escalated territory sales by 55% to $3.7M generating “battery not included” opportunities in 40 OEM accounts.

Chicago, Illinois, Us

Supported functions associated with product quality, quality systems and standards (ISO 9000) and manufacturing processes throughout the United States, Canada and Mexico.Acted as technical liaison between field sales, distribution and manufacturing.Evaluated existing quality systems within the North American manufacturing facilities. Recommended and implemented process changes to improve product quality.

Chicago, Illinois, Us

Developed and executed product and packaging audits on existing and new products channeled through six North American distribution centers. Evaluated contract packager quality, developed and implemented quality processes and procedures providing on-site training of procedures and (SPC) statistical process control.

Lisle, Il, Us