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⇒ Led a team of Analysts who provided Sales with research, digital analysis, presentations, and proposals that demonstrated how CMG Palm Beach reaches their customer's customer. Team handled over 700 projects/sales presentations in 2010 for $8.0M in new & retained revenue for Advertising. ⇒ Developed Advertising and B2B initiatives; media, events & public speaking and responsible for crafting the Audience and Circulation story for CMG Palm Beach’s consumers and advertisers and planning competitive strategies that anticipate the market’s needs.⇒ Negotiated & managed Post vendor relationships (Nielsen Claritas, Scarborough, Kantar Media - select list)⇒ Project Manager for the Post’s top revenue producing event and section in 2010 – Palm Beach Brides, an Idea Show. Led a cross-departmental team from 5 divisions (Revenue, Content, Finance, Operations & Marketing) from concept to highly successful event: 1,200 tickets sold and over $128K revenue with profit margin of 34%.

⇒ Maintained all job responsibilities of prior Marketing Mgr. position and took on all B2B responsibilities for The Palm Beach Post including relationships with chambers of commerce and business groups and planning and implementing events. Team grew to 4 FTEs.⇒ Represented the Post at speaking engagements for industry events and initiated and oversaw all B2B advertising campaigns both in print and online.⇒ Developed Strategic Marketing & Branding initiatives and worked with day-to-day operations including budgeting for 18 person department in association with Marketing Director.

⇒ Created position in West Palm Beach to mimic my success from Atlanta: Trained sales force on consultative selling techniques to increase revenue for Retail, Majors, Online and Classified teams using research based sales presentations. Streamlined presentations and processes throughout Revenue division resulting in increased requests from Account Executives (+40% in year 1).⇒ Created and instituted competitive selling courses in radio, outdoor, online/social media & TV to Sellers as well as a program to use entire suite of Marketing Research products and services; Initiatives embedded team as a core partner to Sales and contributed to over +$750K of new revenue in 2 years. Created, implemented and conducted research based sales training for all Palm Beach Newspaper divisions.

• Managed team of 4 responsible for the strategic marketing and direction of the recruitment vertical and its related brands. Developed and managed entire B2B and B2C marketing plan and execution: strategy, media, creative, budget, branding, tracking and results analysis.• Managed $2 million plus media and event budget. Planning & buying included negotiation, purchasing, optimization and tracking. Reallocation of media mix and better event targeting resulted in strong increases in registered users (+23%) and posted resumes (+13%). My team’s Atlanta Braves Dream Job campaign received 1st place NAA award.• Established content initiative to bring local career articles, interactive features (blogs, polls, video, etc.) and email communication to active and passive job seekers to increase sales metrics (PVs & UVs) and online sales opportunities (new ad positions resulting in incremental ad dollars). Managed content producer and partnership with jobs print team.

• Created and developed this new position to drive competitive media sales for print and online sales staff of over 200 using research-based presentations. This immediately impacted sales results (i.e. ESPN +$75K, Nautica +$120K).• Trained sales force on consultative selling techniques and presentation skills to increase revenue and take market share from broadcast (TV, cable & radio), outdoor, competitive print, etc. resulting in shifted media mixes of key clients to the AJC (i.e. Georgia Tech and Sofa Express). Strong revenue results from initiative led to the hiring of 4 additional research analysts to team.

Positions held in the fields of Marketing & Communications and Sales:Marketing Manager; Promotion Marketing Manager; Advertising Services Manager; Marketing Analyst; Account Executive