• Strategic Business Growth: Collaborate with the CEO to develop and implement strategies for expanding the company’s business, focusing on market penetration and brand enhancement.• New Division Development: Spearheaded discussions for launching a new division in the NYC showroom, showcasing an extensive collection of ladies’ accessories, including scarves, layering pieces, belts, hats, and legwear, as well as a new line of girls’ handbags.• Product Line Naming: Tasked with creating innovative and market-appropriate names for new handbag lines (Contemporary, Junior, & Cosmetic), ensuring brand consistency and consumer appeal.• Department Store Brand Optimization: Played a key role in optimizing the store department brands, such as Mali + Lili and Malibu Skye, enhancing their market presence and driving sales growth.• Employee Performance Assessment: Conducted in-depth evaluations of both sales and design teams, identifying key strengths and areas for improvement, then provided the CEO with actionable recommendations to enhance the teams and the company’s overall performance.• Remerchandising Showroom: Partner with the design team in their showrooms, reviewing layouts and sharing my extensive merchandising knowledge to ensure the implementation of best organizational and conceptual practices to increase sales during buyer visits.

Having founded Louie Lou LLC, I have been passionately committed to utilizing my extensive industry knowledge and robust factory connections to support clients’ growth in their private-label endeavors. I manage a vast array of fashion products including scarves, layering pieces, hats, hair accessories, belts, legwear, handbags, umbrellas, and intimate apparel.

As Director of Sales and Merchandising, I launched a new private-label accessories division (IVY London NYC) featuring women’s scarfs, hats, cold weather ruanas, ponchos, kimonos, activewear, and belts. This involved sales, merchandising, manufacturing and designing to be placed in department stores and key off-price companies.

As Director of Sales and Merchandising, I focused on improving an underperforming sales team and driving revenue growth for a leading fashion accessory and legwear company. This involved building and managing a sales team as well as strategically redesigning multiple product lines.

As Director of Sales & Brand Merchandising, I launched a new division for Saramax focusing on Branded intimate apparel. This involved managing a team of direct reports and leading all account management, business development, sales planning, brand licensing, and employee training.

As VP of Sales & Merchandising, I played a central role in growing the company from a two-person startup into a leading fashion accessories company. This 20-year process involved focusing on sales, business development and Brands.