Key Achievements include: ● April 2023: Mediacorp You Got Watch Event - Plaza Singapura & 313 Somerset● May 2023: La Prairie White Caviar Launch Events ● June 2023: DBS Zone in GastroBeats for iLight Singapore● March 2024: Grand Seiko Five Senses Event @72-13● March 2024: Publicis Group Company Event - Glowtopia @Tipsy Unicorn for 600pax● August 2024: Merz Radiesse Brand & PR Event - Me, My Skin on The Reset @Capella Bangkok

● Similar roles and responsibilities as my time in Cartier Singapore in 2020-2021● Overall project lead with 3 project managers reporting to me, taking care respectively on exhibition, gala dinner and communications & hospitality.● Weekly reports & meetings with local, regional and HQ team, post event review & follow ups● Event budget management● HQ liaison for event guidelines, assets, approvals and stakeholders managementKey Achievements include:● Feb 2023: Cartier Beaute du Monde High Jewelry Event

Led the events department of 4 producers, assisted in pitch proposals and client servicing with the creative and events team.

Client: National Museum of SingaporeProject Name: Off / On - Everyday Technology that Changed our Lives, 1970s - 2000sAreas of expertise & duties include:● Clients servicing, negotiation and project management● Budget securement and vendors’ costs monitoring● Events conceptualisation and budget feasibility● Pre and on-ground events management

● Events Management inclusive of post events reviews and follow ups● Events budget management, P&L forecasting and review● HQ liaison for event guidelines, assets, brand collaterals and event content development - L&Capprovals & stakeholders management● Collaborated with regional distributor counterparts● Sales ROI assessment & client marketing campaign reports● Monthly client treatment and brand gifts. Strategising annual budgets and executing programmesfor events, festivals, etc.● SaaS management: POs and Payment processing via CoupaKey Achievements include:● Season Launch Animations: Jul - Men’s & Women’s Winter, Sep - Women’s Summer Screening, Sep -Baby Summer, Nov - Men Spring & Sacai Collection● Aug 2021: HJ Rotation In-boutique Event● Sep 2021: Lady Dior Pop-Up @ION Orchard Atrium● Oct 2021: Dior Cruise @Clifford Pier● Nov 2021: Dior HJ Rose Collection @National Gallery Singapore● Client Treatment Campaigns: Mid Autumn Festival, Christmas gifting and animations

Events Management inclusive of post events reviews and follow ups● Events budget management, P&L forecasting and review● HQ liaison for event guidelines, assets, brand collaterals and event content development - L&Capprovals & stakeholders management● Collaborated with regional distributor counterparts● SaaS management: POs and Payment processing via SAPKey Achievements include:● Dec 2020: Cartier End of Year Event (B2C)● Jan 2021: Cartier Vintage Collection Launch (B2B & B2C, Phygital Event)● Mar 2021: Watches & Wonders Event (B2B, Physical & Phygital sessions)● April 2021: Cartier Surnaturel HJ Exhibition Event @Capella (B2C)

● Lead the strategising, organising and running of O2O events contributing to business targets and KPIs for all three DBS wealth segments● Work closely with Wealth Segment Senior Management to ensure alignment between business strategies and marketing outreach strategies● Conduct post event reviews with business stakeholders on marketing budget management and ROI - Review and approval management of Private Bank communications such as product sales kits, pWeb content, e-Notes, eDMs, etc.Key Achievements include:● July 2020: 2H2020 Market Outlook, DBS Asian Insights Conference (B2C Digital Event)● In the works - Q4 digital events, content (PPTs) premiums gifting for HNW client segmentengagement and AUM acquisition amidst the current COVID-19 situation

● Leading the events planning team of 6 and strategising other core business arms such as sales and marketing at The Atelier & Co Headquarters in Singapore.● Involved in running the Hong Kong business, and starting up the Shanghai business.● Growing the business development portfolio by identifying a pipeline of potential HNW clientsegments / luxury brands, and converting them to business revenue.Areas of expertise & duties includes:● Experienced in event concepts feasibility and costs advisory● Managed constructive collaboration between the event strategies developed for the HNW clientsby the Planning team and the concepts ideation by the Creative team● Strong and reliable on-ground execution and management for both local and destination events -Resourceful in engaging and negotiating with a network of suppliers & vendors to create andexecute experiential events● Able to balance various HNW clients / stakeholders' expectations against P&L and KPIs targets● Effective project timeline, deliverables and budget managementKey Achievements include:● 3 Days event in a Maldives resort for 200pax & 2 days event in Mandalay for 500pax● Setting up a business development, sales & marketing team for the Singapore office - Managing theHong Kong office

Led the events arm, managing all events in collaboration with the Accounts Servicing and Creative teams on event strategies, concepts, content, and budgets.Areas of expertise & duties include:● Similar roles and responsibilities as my time in BLKJ Havas● Pre, on-ground and post events management and campaign reports● Liaised and managed client’s local and country heads for approvals on various stages of theprojectKey Achievements include:● Feb 2019: GOVT X Contagious Conference - Brand Bravery (B2B & internal)● Apr 2018: Virgin Active Duo Galleria launch (B2C, travelling experiential pop up events)● May - Aug 2018: Chang Sensory Trails Festival 2018 in London (May), Los Angeles (June) & Singapore(August)● Nov 2018: OCBC Mighty Savers Activation (B2C, in-store pop up experiential event)

Serviced the following clients during my engagement with Access Communications: Fendi, Seiko, Casio - G Shock, Sperry, Al Futtaim Group of brands like Zara, Stradivarius, Pull & Bear, Massimo Dutti and Bershka. Freelance services provided: ● Events Management ● Public Relations● Marketing Communications● Digital Marketing

Handled Maison’s events in local and regional markets.Areas of expertise & duties include:● Events Management from planning, build set-up, onsite operations, teardown execution, to postevents reviews● HQ liaison for event guidelines, assets, brand collaterals and event content development - L&Capprovals & stakeholders management● Managed a network of multiple event agencies, suppliers & vendors● Collaborated with regional distributor counterparts● Marketing & PR media’s guest lists management● Budget management, P&L forecasting and review● Post event follow ups & campaign reports● SaaS management: POs and Payment processing via SAPKey Achievements include:● Oct 2016: Etourdissant Cartier High Jewelry Exhibition at Pinacotheque de Paris & Gala Dinner atNational Gallery (B2C)● May 2015: Shape Your Time Exhibition at Ngee Ann City Civic Plaza atrium, in conjunction with thelaunch of the Calibre Diver Watch (B2B & B2C)● Sept 2014: Cartier Eyewear Trade Event (B2B)● Aug 2014: Cartier Naturellement Exhibition at the Cartier ION Orchard boutique showcasing theFlora & Fauna collection (B2C)

Brand and operations management for Clé de Peau Beauté.Areas of expertise & duties include:● Wholesale & retail sales forecasting, sales tracking and budget management - Inventorymanagement● Visual Merchandising● Co-Brand Partnerships for product launches and promotions● ATL & BTL advertising, media planning, events planning and execution, PR management

Portfolio of brands include boutique brands such as Karen Millen, Maxstudio.com, Warehouse, BCBGMAXAZRIA, Wallis.Areas of expertise includes overall brand management:● Co-Brand partnerships with relevant FSIs for season launches, mid and end season sales● ATL & BTL advertising● Full season media planning● Events planning and execution● Media and PR management

Portfolio of brands include house brand RAOUL, and international brands such as CELINE and Givenchy in both local and regional markets.Areas of expertise includes overall brand management:● Advertising and promotions● Media planning● Special events● Media and PR management

● Serviced fashion, luxury and lifestyle clients regionally as Lead Executive.● Responsible for events management on product launches, fashion shows and in charge ofbackstage management.● Client servicing for regional accounts with regular onsite business liaison in Malaysia, Thailand &Dubai● Pitched, managed and executed corporate, lifestyle and fashion events with in-house design andproduction teams as well as relevant suppliers and contractors

● Assisted PR department in monthly media clippings● Managed guest lists for press conferences, product launches and other events● Client servicing Assisted Events department in liaising with various stakeholders for events execution