Sheryl Rosa Email & Phone Number

Chicago, Il, Us

Janesville, Wisconsin, United States

Whitewater, Wi

Chicago, Illinois, United States

Providing strategic consulting in Brand Purpose, Branding/Positioning, Brand Management, and Integrated Marketing Planning. Clients: Cresco Labs (Cannabis), Clif Bar & Co

Chicago, Il

Providing pro bono marketing and business mentoring and guidance to start ups (Industries consulted: Retail/Shopper Analytics, Network driven recruiting, and Travel)

Chicago, Il

Responsible for $150M+ marketing investment in alliance partnerships, retail programming, social media and local marketing for Miller Lite. Coached 9 direct reports and managed 10 agency partners.

Chicago, Il

Responsible for leading brand foundations, campaign development, and media strategy to turn around $2B Miller Lite brand in long term sales and share decline.Launched turnaround campaign and new Vis ID for Miller Lite in 2016 which has contributed to 18 consecutive quarters of share growth.Campaign won a 2017 Bronze Lion Cannes Award.

Chicago, Il

Led marketing, planning, retail programming and innovation for $1B of business and managed +$20M in marketing investment. Managed 6 direct reports.

Oak Brook, Il

Independently responsible for global P&L management, new product development, global brand strategy, and marketing plans for $200M worth of business (Prismacolor, Liquid Paper Correction Products, Woodcase Pencils, Rolodex, & Youth Art)•Pioneered a new way to approach consumer research with the Prismacolor Advisory Council, utilizing the council of artists to gather insights and develop new product ideas while leveraging them as influencers in the art community• Doubled the size of the consumer base of Prismacolor by launching new line of art products for aspiring artists • Identified white space to grow Youth Art business by 20% through brand refresh and product innovation (Mr. Sketch); Championed idea and secured top 5 prioritization for the project within all of Newell in 2014

Greater Chicago Area

Responsible for U.S. P&L management, new product development, brand strategy, and marketing plans.

Responsible for US P&L management, new product development, brand strategy, and marketing plans for $240M Sharpie portfolio. Managed 3 direct reports and cross-functional team of 15+.• Led all US marketing plans and programming (TV, packaging, retail, advertising, promotions and media strategy) • Launched first ever Sharpie pen, introducing Sharpie to new usage occasions and delivering an incremental $30M to the business.

P&L management, strategic positioning, product development and marketing execution for $60M portfolio. • Led insight driven rebranding of portfolio and partnered closely with sales to analyze planogram productivity to go head to head against Hi-Liter brand; Delivered sales growth of 7% in 2005, 33% in 2006, and a 7 pt category share gain

• Managed 6 product lines worth $45M. Delivered sales growth of 15%. • Leveraged consumer insights to develop and execute innovation plans that delivered new product vitality +30% in 2004.

• Supported integration of Paper Mate business into Newell (acquired from Gillette), including recommendation for future product portfolio and revenue and cost synergies• Managed $45M product line including the development and launch of new products in the retail and business to business channel, as well as marketing support plans for new and existing product lines

Developed regional and national media strategies and plans for Hillshire Farm and Orville Redenbacher accounts

Minneapolis, Mn

Summer Residency (Grad School), Promotions Marketing – Big G Cereal Business Division• Analyzed volume impact of various promotional vehicles for Big G cereal division• Developed and presented division-wide education session on viral marketing

M.S., Integrated Marketing Communications

B.S., Agricultural Economics/Food Marketing