Sheryl Schroeder Email & Phone Number

2920 Marketplace Dr., Suite 202, Fitchburg, WI. 53719

Fitchburg, WI.

• Residential Real Estate Sales and Purchases.
• Realtor / Accredited Buyers Representative (ABR) / Relocation Resource/Certified Luxury Home Marketing Specialist (CLHMS) / GRI / CRS / Real Estate Negotiating Expert (RENE)
• Committed to ensuring a positive customer experience, every step of the way, through effective listening, communication skill sets, and an eye to the details.
• Superior negotiation skills, sales and marketing expertise, and a passion for the industry will make my SUCCESS yours as we traverse through your transaction and this vibrant marketplace.
• Serving South Central WI / Madison, WI. Metropolitan Area / Adams/Friendship and La Crosse County.

Deforest, WI.

• Responsible for building and overseeing all functions of the National Sales Team.
• Accountable for the creation of sales collateral, marketing initiatives, trade show participation, and all aspects of social media.
• Driving force behind well-defined process flow, cross functionally, resulting in superior levels of customer satisfaction and positive ROI.
• Key point of contact for community relations including Madison Metropolitan Area Chambers of Commerce and related industry organizations.

Madison, Wisconsin Area

• Corporate CARE Liaison to Sales & Service Centers accountable for ensuring synergy in the customer experience, at every touch point, through the application of cohesive policies and procedures across the Enterprise..
• Met and exceeded all established Service Partner goals, 2008 –2011
• Collaborated with PMO to represent the voice of CSSC’s, and Alternate Sales Channels, on numerous cross functional initiatives.
• Supported third party sales channel order entry including, Direct Sales, Technical Sales, Retail/Reseller Sales, Billing & Repair Telephone Order Entry, Price Guarantee Service Agreement Processing, Voluntary Save.

Madison, WI.

• Responsible for retaining market share through the effective management of the customer relationship from onboarding to the conclusion of their affiliation with Charter.
• Realized a 26% collections success ratio, which induced movement of collections “in house”, and reduced expense by $50,000 per month.
• Reduced front line escalations by 33% over a 120 day period and increased immediate problem resolution from 12.1% to 18.2%.
• Achieved 28% productivity improvement YOY 2007 to 2008.

Madison, Wisconsin Area

• Supported the achievement of budgeted sales channel results, across 7 KMA’s (Key Market Areas) consisting of 2.2 million customers, within the Central Division.
• Introduced Sales for Success (S4S) program for the Call Centers, District Sales Team and Sales Leadership, which defined a consistent, comprehensive, sales flow yielding increased close ratios.
• Negotiated third party partner contracts, associated with direct sales and outbound telemarketing, which provided competitive pricing across the Division and allowed KMA’s to supplement resources, as necessary, to.
• Increased Revenue Generating Units (RGUs) by nearly 172,000 YOY 2006 to 2007.

Fond Du Lac, WI

• Managed a team of 22 internal employees and contract personnel to assure achievement of all established sales goals for the N.E. WI. KMA (Key Market Area). Developed and implemented sales plans and marketing strategies.
• Achieved established sales goals, across all lines of business, yielding positive variances to budget on basic, expanded basic, high speed data, telephone, and HDTV. Met established OCF and revenue goals.
• Grew customer base to sustain market share despite increased competition from over builders and satellite services.
• Successfully introduced VOD, HD, DVR, All Digital and telephone services across the KMA affecting approximately 135,000 HH’s in 2005

Oakbrook, IL

• Led a team in the achievement of sales delivery and retention goals for a 1.8 million-customer market. Set performance standards; trained, coached and motivated team to meet / exceed standards. Oversaw the in-house.
• Mentored development of sales supervisors yielding 3 independent promotional paths, one ultimately achieving a Director appointment.
• Drove threefold improvement in installation revenue generated by front line.
• Increased Full Product Sell-in from 20% to 60%, the highest within Comcast, and increased Digital Sell-in 30%, by implementing a Seven Step Sales Process.

Schaumburg, IL

• Member of team that designed and implemented all aspects of video services marketing and sales activities related to a 600,000-customer region.
• Contributed significantly to a 32% decrease in marketing expenses by using experience to effectively manage costs and by leveraging programmer partnership opportunities to promote products.
• Increased basic penetration in mature broadband overbuild areas and maintained a 96% market share in new broadband overbuild markets.

Waukegan, IL

New Products Specialist / Marketing Manager (1998 to 1999)Interim General Manager, Highland Park, IL (1997 to 1998)