Sheryl Cookson Email and Phone Number
Unlocking Brands' Potential, through data insightProfessional Journey:With a foundation in marketing principles gained from completing my CIM & IDM, I embarked on my career as a marketing professional, determined to make a difference. Over the years, I've had the privilege of working with diverse businesses across various sectors, from startups to multinational corporations.Strategic Vision:My approach to marketing is rooted in a strategic mindset. I've always believed that successful marketing goes beyond catchy slogans and eye-catching visuals. It's about understanding consumers, identifying market trends, and crafting data-driven strategies that deliver tangible results.Customer-Centric Focus:Throughout my career, I've championed the importance of putting customers at the center of every marketing initiative. My commitment to delivering exceptional customer experiences has consistently translated into brand loyalty and growth for the organisations I've worked for.Adaptability and Innovation:In the fast-paced world of marketing, adaptability is key. I've thrived by staying ahead of emerging trends and technologies, embracing digital transformation, and leveraging data analytics to make informed decisions.Team Leadership:I've had the privilege of leading talented marketing teams, fostering a culture of collaboration, creativity, and excellence. I believe in empowering team members, nurturing their talents, and guiding them towards achieving common goals.Achievements and Milestones:Throughout my career, I've had the opportunity to launch successful product campaigns, lead brand transformations, and drive revenue growth.Vision for the Future:I remain committed to helping businesses succeed in an increasingly dynamic environment through the work that I do at Sophometrics a Manchester-based marketing econometrics agency. I'm excited to embrace new challenges, explore emerging technologies, and help deliver marketing insights that resonate with audiences and deliver real value.
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Client Services DirectorSophometrics Oct 2021 - PresentManchester Area, United Kingdom
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Marketing ConsultantYew Marketing Jul 2019 - PresentChorlton, Cheshire, United Kingdom
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Marketing ConsultantAdeva Partners Sep 2020 - Jan 2022Manchester, England, United Kingdom -
Head Of MarketingUniversity Of Manchester Students' Union Jul 2017 - Jun 2018Manchester, United KingdomI managed the marketing department consisting of the communications, design, digital, media and insight teams. The department supports the charitable work of The University of Manchester Students’ Union and drives the performance of their commercial spaces (The Academy, Bar, restaurant, shop and retail). Responsibilities • Sit on the Union Senior Leadership Team helping to direct and formulate the commercial strategy• Project managed the rebrand • Marketing strategy… Show more I managed the marketing department consisting of the communications, design, digital, media and insight teams. The department supports the charitable work of The University of Manchester Students’ Union and drives the performance of their commercial spaces (The Academy, Bar, restaurant, shop and retail). Responsibilities • Sit on the Union Senior Leadership Team helping to direct and formulate the commercial strategy• Project managed the rebrand • Marketing strategy and planning for a challenging demographic (gen Z)• Manage PR directly and regularly with the press (BBC, Guardian, The Sun) • Manage external relationships with suppliers, donors and agencies• Managed a team of 9 with three direct reports Show less -
Head Of Brand CommunicationsBrighthr 2014 - 2016Manchester, United KingdomI managed the brand and communications team and sat on the BrightHR Leadership team. My primary role was to develop a brand strategy to launch a new online HR tool to an audience of HR professionals and SMEs. I created and managed our European communications launch strategy and communications plan.Responsibilities: • Develop and launch a new brand that would cut through a crowded market space • Create a brand identity and story that would make us unique and… Show more I managed the brand and communications team and sat on the BrightHR Leadership team. My primary role was to develop a brand strategy to launch a new online HR tool to an audience of HR professionals and SMEs. I created and managed our European communications launch strategy and communications plan.Responsibilities: • Develop and launch a new brand that would cut through a crowded market space • Create a brand identity and story that would make us unique and memorable• Reach a large audience within a short time period• Responsible for all PR activity • Appoint and manage external agencies • Manage and create engaging content to be deployed across a variety of communication channels (PR, blog, social, email)• Create a targeted communications plan using our marketing automation tool Marketo • Responsible for budget/performance forecasting, reporting, evaluation and strategy Achievements: • Created an award winning brand (winner of Best Communication award at Best Business Awards 2016 and HR Provider of the Year at the SME awards 2016)• Gained media coverage in national press including The Guardian (double page spread), The Times and Daily Mail. Interviewed on national and regional radio inc. BBC channels • Launched the brand on time and budget receiving positive feedback from key stakeholders• On boarded over 100 customers in the first 3 months. Show less -
Product Marketing ManagerSage Aug 2014 - Mar 2015Manchester, United KingdomManaging a team of three, I headed up the Product Marketing team for Sage Accountants’ Division across the UK and Ireland. I was responsible for all revenue generating product campaigns across a portfolio of 33 online and desktop products and services aimed towards accountants and bookkeepers. Key responsibilities - Managing the product marketing strategy for direct and partnership solutions- Managing a team of two Marketing Campaign Managers and one Marketing executive-… Show more Managing a team of three, I headed up the Product Marketing team for Sage Accountants’ Division across the UK and Ireland. I was responsible for all revenue generating product campaigns across a portfolio of 33 online and desktop products and services aimed towards accountants and bookkeepers. Key responsibilities - Managing the product marketing strategy for direct and partnership solutions- Managing a team of two Marketing Campaign Managers and one Marketing executive- Member of the Global Marketing Management forum for Sage- Managing a marketing budget of circa £1 million - Liaising with 3rd party agenciesKey achievements- On-boarded over 10,000 customers to our online solution in just one year (2014)- Co-authored and implemented the Go To Market Plan for Sage’s biggest product launch in over 9 years- Promoted twice within four years and have been awarded an ‘exceeds expectations’ in my review 3 years in a row (placing me in the top 20% of the business) Show less -
Marketing Manager (Online Solutions)Sage Oct 2013 - Aug 2014Manchester, United KingdomManaging a small team, I was responsible for marketing Sage Accountants’ Division range of Cloud Solutions and launching Sage One Accounts Extra. I was responsible for the measurement, testing and execution of all marketing activities. Content Marketing was a key part of the role as educating the market around cloud security was critical.
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Marketing Campaign Manager (Accountants' Division)Sage Jan 2011 - Oct 2013Manchester, United KingdomI was responsible for managing campaign activities, across all digital and print channels along with the full Accountants’ Division event schedule. I worked on a number of sell through campaigns aimed at encouraging accountants to recommended Sage to their clients and producing assets that would help them market their practice. I was a social media champion and culture ambassador for Sage, enabling me to cross skill and grow into a management role.
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Marketing OfficerUniversity Of Manchester Jan 2007 - Jan 2011Manchester, United KingdomI had sole responsibility for employing all appropriate marketing techniques to increase the profile of university sport internally and externally. -
Marketing ExecutiveAlg Software Jan 2006 - Jan 2007Manchester, United KingdomI worked within a small marketing department concentrating on the preparation, coordination and implementation of the marketing communications plan including press advertising, online and marketing collateral. Assisted in the execution of the PR plan and managed the internal and external events calendar. -
Marketing CoordinatorLittlewoods Shop Direct Group Jan 2004 - Jan 2006ManchesterThis role gave me a solid background in planning, segmentation and DM in the B2C market. In the catalogue team, I represented household brands such as Kays, Great Universal and Choice. I was responsible for coordinating critical paths, selecting target groups in our CRM system and helped produce eight catalogues a year with 1 million+ distribution.
Sheryl Cookson Skills
Sheryl Cookson Education Details
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Distinction -
The Institute Of Direct MarketingPass With Merit -
Certificate In Marketing -
Creative Writing
Frequently Asked Questions about Sheryl Cookson
What company does Sheryl Cookson work for?
Sheryl Cookson works for Sophometrics
What is Sheryl Cookson's role at the current company?
Sheryl Cookson's current role is Helping clients understand the performance of their marketing.
What schools did Sheryl Cookson attend?
Sheryl Cookson attended Ucen Manchester, The Institute Of Direct Marketing, Chartered Institute Of Marketing, The Manchester Metropolitan University.
What are some of Sheryl Cookson's interests?
Sheryl Cookson has interest in Gadgets, Civil Rights And Social Action, Dog Lover, Films, Reading, Art House Cinema, Netball (Although Now Retired), Swimming, Animal Welfare, Family And Friends.
What skills is Sheryl Cookson known for?
Sheryl Cookson has skills like Marketing, Email Marketing, Marketing Communications, Online Marketing, Direct Marketing, Digital Marketing, Event Management, B2b, Lead Generation, Event Planning, B2b Marketing, Social Media Marketing.
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Sheryl Cookson
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