Sheryl Cookson Email & Phone Number

Manchester Area, United Kingdom

Chorlton, Cheshire, United Kingdom

Manchester, England, United Kingdom

Manchester, United Kingdom

• I managed the marketing department consisting of the communications, design, digital, media and insight teams. The department supports the charitable work of The University of Manchester Students’ Union and drives the.
• Sit on the Union Senior Leadership Team helping to direct and formulate the commercial strategy
• Project managed the rebrand
• Marketing strategy… Show more I managed the marketing department consisting of the communications, design, digital, media and insight teams. The department supports the charitable work of The University of Manchester.
• Marketing strategy and planning for a challenging demographic (gen Z)
• Manage PR directly and regularly with the press (BBC, Guardian, The Sun)

Manchester, United Kingdom

• I managed the brand and communications team and sat on the BrightHR Leadership team. My primary role was to develop a brand strategy to launch a new online HR tool to an audience of HR professionals and SMEs. I created.
• Develop and launch a new brand that would cut through a crowded market space
• Create a brand identity and story that would make us unique and… Show more I managed the brand and communications team and sat on the BrightHR Leadership team. My primary role was to develop a brand strategy to launch.
• Create a brand identity and story that would make us unique and memorable
• Reach a large audience within a short time period
• Responsible for all PR activity

Manchester, United Kingdom

Managing a team of three, I headed up the Product Marketing team for Sage Accountants’ Division across the UK and Ireland. I was responsible for all revenue generating product campaigns across a portfolio of 33 online and desktop products and services aimed towards accountants and bookkeepers. Key responsibilities - Managing the product marketing strategy.

Manchester, United Kingdom

Managing a small team, I was responsible for marketing Sage Accountants’ Division range of Cloud Solutions and launching Sage One Accounts Extra. I was responsible for the measurement, testing and execution of all marketing activities. Content Marketing was a key part of the role as educating the market around cloud security was critical.

Manchester, United Kingdom

I was responsible for managing campaign activities, across all digital and print channels along with the full Accountants’ Division event schedule. I worked on a number of sell through campaigns aimed at encouraging accountants to recommended Sage to their clients and producing assets that would help them market their practice. I was a social media.

Manchester, United Kingdom

I had sole responsibility for employing all appropriate marketing techniques to increase the profile of university sport internally and externally.

Manchester, United Kingdom

I worked within a small marketing department concentrating on the preparation, coordination and implementation of the marketing communications plan including press advertising, online and marketing collateral. Assisted in the execution of the PR plan and managed the internal and external events calendar.

Manchester

This role gave me a solid background in planning, segmentation and DM in the B2C market. In the catalogue team, I represented household brands such as Kays, Great Universal and Choice. I was responsible for coordinating critical paths, selecting target groups in our CRM system and helped produce eight catalogues a year with 1 million+ distribution.

Diploma, Social Science, Distinction

Criminology, Sociology, and Psychology

Professional Diploma In Marketing, Marketing, Pass With Merit

Part-time study whilst working

Certificate In Marketing

Part-time whilst working

Ba English, Creative Writing