Sheryl Vaughn Email & Phone Number

New Mexico, United States

Fort Mill, South Carolina, United States

Design, manage and optimize integrated strategic marketing initiatives that generate quality leads and support financial advisor growth goals for LPL Business Solutions.

Jacksonville, Florida Area

• Responsible for the strategic planning, development and delivery of targeted client communications and programs that lead to increased products and services, engagement and retention among the banking and retirement.
• Develop comprehensive annual marketing and communication plans, including strategies, programs, campaigns and budgets. Coordinate execution of plans with cross functional business partners, including call centers.
• Manage client contact strategy, coordinating integrated touchpoints across business lines and ensuring best in class omni-channel client experience, including direct mail, email, mobile, online banking, and paid media.
• Create and manage campaign testing strategies to maximize leads and conversions while decreasing costs.
• Achieved significant increases in cross-sell efficiency of banking products to mortgage clients through enhanced segmentation and offer testing.
• Leverage analytics such as models, profitability guidance, market research, testing results and other data-driven insights to develop and refine cross-sell, retention, service and loyalty programs to achieve improved.

Jacksonville, Florida Area

• Created and executed marketing strategies to drive sales in the health insurance market.
• Drove leads and sales in the Medicare and Under 65 markets by analyzing market data, targeting specific segments and implementing tactics designed to maximize response. Managed campaign budget.
• Managed the strategy, execution and analysis for the annual Medicare Annual Enrollment Period marketing, including targeted, multi-wave direct mail campaigns, newspaper space ads and inserts, TV, email, digital and.
• Developed strategic and tactical plans for new member acquisition programs; created targeting criteria, test designs and creative assets.
• Prepared and presented reports that kept key stakeholders informed of status and developments; analyzed and measured campaign ROI.

Jacksonville, Florida Area

• Managed the strategic planning, execution and analysis of marketing campaigns associated with member retention. Channels included email, direct mail, digital and call centers.
• Created and managed member marketing strategy, tactical plans and campaign and program budgets.
• Conceived and implemented a Personal Health Assessment campaign that more than doubled the average response rate by incentivizing members with a free book.
• Created a new member welcome program for Medicare members, resulting in a 12% increase in retention.
• Created a Save Desk for Medicare Supplement members.
• Overhauled the new member onboarding program, resulting in a 16% increase in retention.

Mba, Business Administration And Management, General

Activities and Societies: Alpha Theta Epsilon Honor Society

Ba, Economics

Activities and Societies: Received Gilbert Prize for English

Top-Level Achievement For Professionals In New Home Marketing