Assist the Horticulture Agent in Extension Horticulture educational programs. Key Responsibilities:- Training and coordination of the Travis County Master Gardener volunteer program- Maintaining website/blogs and other social media outreach efforts- Planning, coordinating, advertising, and conducting community wide horticulture classes, projects, or events- Serving as liaison and resource for community and advocacy groups as it relates to extension programs- Program reporting

Develop and maintain marketing database, execute email marketing programs plus develop tools, processes, and frameworks to further best practices and deliver operational efficiencies. Serve as administrator for Marketo, Salesforce, and Outreach.ioKey responsibilities ▪ Manage list development, database segmentation and data augmenting activities.▪ Maintain the overall health of the marketing database including de-duping, cleansing, and data appending.▪ Execute email campaigns including HTML email, landing page creation, editing, list segmentation and pre-deployment testing.▪ Create automated, multi-touch, targeted digital marketing programs.▪ Proactively monitor marketing metrics (open rates/click-through/deliverability/conversions/etc.) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness.▪ Develop reports and processes to continuously monitor data quality and integrity from Marketo & Salesforce

Collaberates with the business to drive key insights that shape business strategies and tactics.Core Job Responsibilities:• Cultivate strong relationships with business owners, driving strategic alignment of an information strategy to business objectives• Support strategic decision making around NI's growing and evolving Sales business area through identification and orchestration of in-depth customer analysis and market research projects• Facilitate the identification of key performance indicators and hypothesis development necessary to drive reporting and analysis project requirements• Define, prioritize, and coordinate the execution of multiple analytical projects, reports, and ad-hoc requests to support business initiatives• Perform hands-on business analysis to identify trends and uncover new business opportunities• Provide training for business consumers on how to use reports, tools and information effectively

• Provide actionable insights and business intelligence and develop ad hoc analysis for Executives and Senior Management. Participates in interdepartmental meetings and decisions making processes with sales management, marketing, client services, finance IT and other internal departments. Maintains the integrity and alignment of the Sales Analysis infrastructure.• Develops and issues daily, weekly, and monthly reports. Collects, analyzes, evaluates, and reports data in order to increase sales force productivity and improve decision making. Presents historical and current sales performance of individuals, territories, teams, club attainment, and trends.• Design, Analysis, and Administration of incentive compensation plans and other rewards programs. Work with with sales management and finance on the design, execution and measurement of incentive compensation plans and other rewards programs that are fair, motivating, and aligned with product and company strategy. Service ongoing sales compensation needs including adjustment tracking, splits, holdovers, issue resolution, and information requests. Assist with annual planning and quota setting.• Assist with ongoing and one-time projects as assigned, including, but not limited to quarterly business reviews, market opportunity analysis, business process improvements, data quality projects, vendor evaluations, implementation of new business applications, creation and maintenance of sales tools i.e. pricing calculator, sales budget tracking, and territory reviews and assignments.

• Identify and aggregate data from multiple sources; organize and synthesize data to optimize marketing and other business opportunities, and provide intelligence to other departments.• Maintain MCIF database and manage the integration and integrity of the data including all updates and imports, data appends calculations, and associated operations.• Design and implement processes and related data integration for member/non-member contact matrices using multiple on- and off-line delivery systems.• Integrate the MCIF system with front line and back-office retail team.• Manage consumer insight initiatives by ensuring effective planning, execution, utilization and budgeting of quantitative and qualitative research studies.• Coordinate the execution of both quantitative studies (online surveys) and qualitative studies (focus groups and usability).• Design and maintain market research member surveys and other member contact research programs direct their implementation, analyze results to determine potential markets for products, and prepare reports.• Run analysis on web, e-mail and survey statistics and provides recommendations.• Evaluate front and back-end promotions and analyzes member purchasing patterns.• Research market conditions and conduct feasibility studies to determine market demand for existing and new products, services, and delivery systems.• Identify and monitor competitors and research market conditions or changes in the industry that may affect sales.• Recommend direction or changes to marketing mix based on research results.• Develop and assist in conducting surveys and focus groups to analyze member purchasing patterns, preferences, and organization's image and marketing effectiveness.

• Research and develop efficient systems for credit union staff. This has included automating new account letters, title and insurance tracking, implementation of an incentive program, forms management, creation of fee programs, and implementation of relationship pricing mechanisms.• Develop and manage marketing department budget. • Responsible for management of deposit product portfolio. This includes product development, maintenance, and strategic mix.• Vice Chair of Pricing Committee where I work with other managers to set loan and deposit product pricing. • Member of the Asset and Liability Committee (ALCO) where I recommend quarterly deposit mix targets and bring proposals for changes in fee structures.• Responsible for performing primary and secondary research and recommend strategic marketing directions.

• Performed primary and secondary research to fuel strategic marketing decisions.• Maintained and utilized MCIF system and incorporation of product profitability.• Conducted product and pricing reviews. • Created, modified, implemented, and analyzed customer surveys.

• Managed the corporate Strategic Plan. • Created and implemented annual marketing plans. • Responsible for creating, reviewing or updating products. This process included presenting the product to the Board of Directors for approval, writing and coordinating change-in-term notices and creating or revising disclosures and documentation.• Responsible for setting product prices. I did this by analyzing Treasury bill rates and yields, cost of funds, loan yields, competitor surveys, current GAP, seasonal trends, and current assets/liabilities compared to budget.• Created and implemented educational workshops on Home Buying, Auto Buying, Establishing Credit, and various financial planning topics.• Created and implemented a sales tracking system for marketing, loan, and branch activities.• Created and implemented training programs that include basic customer service skills, problem solving, product knowledge, and sales.

• Created and implemented an ancillary marketing plan that specifically addressed consumer loans. The plan included activities in direct mail, statement inserts, and telemarketing.• Set-up and implemented an MCIF System.• Created and implemented productivity reports that managers used to evaluate the effectiveness of their staff.• Revised and automated a Production Report that tracked loan volume, application flow, and collection activity.• Created new products and trained staff.