Sheryn Hew Email & Phone Number

Hong Kong

Build and run a digital agency that focuses on formulating business objectives and delivering strategic marketing campaigns to clients across Asia, the United Kingdom, and the United States. Leverage understanding of niche markets to work within e-commerce verticals, run successful PR and marketing campaigns, and strategically position brands to attract the maximum amount of target customers. • Convert traffic into actionable sales leads across multiple digital platforms including email marketing and social media.• Communicate with clients to determine business goals and overall project scope, and evaluate market data to create branding strategies, campaign optimisation and marketing plans that aim to deliver a 50% to 200% + ROI on average.• Construct blueprints to define a great UX user experience, traffic acquisition (organic/paid), marketing partnerships, affiliate marketings and implement out-of-the-box solutions that transform client business and create change in the shortest possible time. • Utilize expert knowledge of SEO, SEM, PPC, display ads, email marketing, social media marketing, website design, media planning and buying, Google Analytics, UX design, KPI analysis, A/B testing, e-store optimization/conversion, CRM and content marketing management to increase ROI and gain market visibility.• Leverage media networking contracts to distribute collateral to 250+ high-profile sites including CNN, BBC, Vogue, and Financials.Tools & Technologies:Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Microsoft Access, Google Docs, Google Adwords, Google Drive, Google Calendar, Google Plus, HTML, SEO, SEM, MailChimp, Email Automation Platform, Funnels,

Hong Kong

Grow a successful retail business amidst a competitive marketplace in one of the world’s most expensive rental countries. • Represent two iconic brands, Gianmarco Lorenzi and Fabi, growing their brands throughout APAC from ground zero to earning respective exposure rates of 800% and 350%.• Conceptualize and develop two shoe brands, SIR and SIR for HER, earning 7 figures revenue within eight months of launch, and solidify SIR Shoes as the go-to high-end customized men’s shoe brand in Hong Kong.• Establish six mono-brand retail outlets in Malaysia and Hong Kong, massively increasing brand exposure on a limited budget. • Coached and mentor team of 5 with business development, brick & mortar retailing and e-commerce, business structuring, product selection, cross distribution strategies, consumer events strategies, strategic branding & marketing development, visual merchandising directions, KPI analysis, finance, and HR to support all business objectives across brands and collections.Interpersonal Skills:Client Relationships, Collaboration, Communication, Customer Relations, Customer Service, Leadership, Networking, Problem Resolution, Public Relations, Relationship Building, Training, Talent Management, Team Building, Time Management, Team Coaching

London, United Kingdom

Oversaw initiatives within the Strategic Commercial platform to market high-end watches for a growing start-up. Built department from the ground up, utilizing business acumen with aim to generate £4M business in the global marketplace. Continually evaluated business tactics, cost, and direction to implement frameworks that drove brand awareness. • Ran competitive mapping modules that identified target audiences, and launched comprehensive global and regional branding strategies to engage with the community and drive sales. • Analyzed watch market trends, and utilized findings to establish a pricing structure, forecast financial gains, and prepare regional business and agency proposals. • Fostered and nurtured mutually beneficial relationships with 25+ commercial and retail partners. • Introduced systems and procedures to streamline operations for efficiency and security, such as order and purchase processes, after sales service policies, logistics improvements, and full warehousing, pick and pack capabilities.• Collaborated with solicitors to create legal frameworks that addressed all areas of business operations including retail, logistics, commercial terms and conditions, third-party contracts, and communication agency agreements.• Developed web presence, curated cohesive marketing collateral and crafted commercial project plans that focused on new product development.

Hong Kong

Spearheaded the Duty-Free business development of key markets including Japan, Korea, China, Taiwan, Hong Kong, Guam, and Saipan.• Managed 25+ critical accounts within a fully realized direct sales business organization.• Expanded operations to include five new retail outlets within the first year, directly increasing corporate revenues by 45%. Assessed and restructured overall business operations and practices to optimize the bottom-line and maximize revenue generation.• Implemented comprehensive marketing and sales incentive programs in reaction to market trends, merchandising report statistics and competitive movements, earning an 89% increase in 2001 annual sales from the previous year. • Collaborated with Finance and Marketing internal business units to identify programs for restructuring and ultimately exercise greater corporate control over prevalent market issues such as gray marketing. • Recruited, trained, managed and mentored high-performing affiliate / partner’s team members, ensuring their compliance with all corporate policies and sales best-practices.

Developed a robust e-commerce platform from scratch for within the luxury goods vertical.• Generated detailed revenue forecast and market entry analysis to determine viability and trademark scopes.• Compiled in depth regional e-commerce research to explore potential growth opportunities.

Hong Kong

Employed Shared Service Centre model to outline step-by-step procedures in support of designing and initiating the domestic and duty-free markets.• Performed aggressive forecasting simulations, controlled expenses, and maintained a health bottom line via the introduction of P&L and balance sheets procedures.• Launched a comprehensive marketing plan that boosted brand recognition by 35% throughout the region. • Proposed 75% reduction of perfumeries distribution to curtail parallel imports, operating costs and logistics.• Established and maintained professional relationships with all key account buyers, retailers, and media representatives. • Recruited, hired and trained internal and external staff members, ensuring they adhered to all corporate policies and procedures.

Hong Kong

Established and ran the Duty Free division of Hugo Boss throughout the Asia Pacific region.• Implemented 45 new distribution policies aimed at maximizing division revenue.• Developed new pricing structures and product mix. • Controlled and maintained incentive and commission policies of agencies.• Presented business plan to senior management in Germany

Hong Kong

Oversaw development for South East Asia and marketing development for Asia Pacific.• Assisted with restructuring Lanvin’s duty free marketing program with an end-goal of increasing sales 70% by the end of FY’98.• Researched best entry product lines for the region, evaluating price competitiveness, margin and space limitations.

Hong Kong

Headed Pacific Brands Food Group’s ice-cream division for Taiwan and Hong Kong, with detailed reporting to Australia.

Master Of Science - Msc Sloan Fellowship, Business Administration And Management, General

Activities and Societies: Clubs: Marketing, Women in Business, Ski, Entrepreneurship Thesis: Luxury Goods in China and Hong Kong –.

Bachelor'S Degree, International Marketing

Information Technology