Head of creative content and marketing, reporting and collaborating directly to founder/CEO to increase both brand awareness and conversion in an effort to grow brand awareness beyond Elfster's 20 million users worldwide. In under 2 years with Elfster, some accomplishments include: - Created annual "Wish of the Week" holiday marketing campaign that blasted open the doors to partner with beloved retail brands such as Nordstrom, Etsy, Urban Outfitters, Home Depot, & more. - Collaborated with Absolut Brand in 2022 to create the buzzworthy "Registry for Me" campaign that centered around around the pop culture Galentine's Day gifting holiday. News anchors from coast to coast covered the campaign. - Increased IG following by 80% with minimal paid advertising; mostly through organic campaigns. - Tapping into the astrology shopping trend, developed a highly successful targeted zodiac campaign for Elfster fans to continue 'wishing' & shopping Elfster's platform year round. - Scouted and collaborated with Tik Tok influencer, Sookie & Ivy, for an incredibly successful ad that was warmly received. Note: She has an agent now ;) - Developing email journeys that consistently surpass industry average open and click-thru rates. - Collaborated with popular podcasters such as Emma Chamberlain, Dana Carvey & David Spade. Did you know that David Spade played an elf on SNL? Yeah, he mentioned that! - Collaborated with Wrapify to 'wrap' cars in Elfster branding during the holiday season, swarming NYC's Thanksgiving parade route, Rockefeller Tree lighting, Union Square Christmas Market, and ice skating at Bryant Park. Brand awareness was 100. Wanna hear more? Give me a shout!

Lead writer for the Google Pay team at Factor, establishing impactful relationships with the client, as well as driving innovative email initiatives forward with an extremely lean, nimble, and exceptionally efficient team.

Creative lead on a Google Voice initiative for a top household brand, collaborating directly with the client to establish voice, tone and content.

Recruited by the ECD to establish the digital creative department with my co-creative director for a new agency dedicated to Johnson & Johnson brands, specifically Neutrogena and Aveeno, overseeing 4 teams.Achievements:Neutrogena Social: In just 3 months, followers increased to 500k+. Engagement doubled. Neutrogena 2019 Walmart-Exclusive Makeup LaunchAveeno.com 2019 Website RefreshAveeno Print featuring Jennifer Aniston, Elle magazine

MM&M Gold Award // 2018 Best New Product LaunchLead writer on Sensodyne.com refresh (launched 2019)Lead content writer for Pronamel.com (2018)Content writer for Flonase Greater American Road Trip (2017)Brands: Flonase, Sensodyne, Pronamel, Parodontax, Polident

Agencies: Digitas, Mekanism, MRM//McCann, ALOHA.com (in-house), RDA International, Rain, Roberts & Langer DDBBrands: American Express, Amazon, Crown Royal, Hotel RL, Cigna, Neutrogena

Refreshed the Skinny Cow brand on social media, launching a new social voice, look and feel. Attracted major love from both the client and fans, with many posts receiving 20,000+ likes.

In-house lead writer for all platforms: print, radio, digital, social, and ecrm initiatives.Created memorable OOH ads on the NYC subway system that garnered millions of impressions (and re-tweets!) leading to acquisition and increased retention.

Lead writer on award winning creative team for leading social agency in New York City. Responsible for developing the social media "voice" for top brands and conceptualizing engaging campaigns for hundreds of thousands brand fans. Aided in creative direction, interviewing and script writing for a campaign documentary that spanned 6 months and developed a choose-your-own adventure short film in 2012. Clients: Purina, Capital One, Microsoft, Bing, Malibu, Pepsi

Responsible for conceptual campaign ideas in collaboration with creative directors, art directors, design and technology teams in a fast paced environment. Lead writer on the Nike Women “Be Transformed” global campaign, Kraft’s Miracle Whip campaign and Claire’s Holiday campaign. Clients: Nike, NikeWomen, Xbox, Visa, Target, Kraft, Claire's

Writer for Nike Lab, Nike “90 Days” and Visa’s “Go World” Olympics campaign. Responsible for both concept and writing for Xbox’s Viva Piñata campaign.Clients: Nike, Xbox, Target, Kraft