Victoria Saenz Email & Phone Number

Orange County, California Area

• Contracted by Yamaha Music to overhaul and revitalize the brand’s email marketing program, increasing CTR across 68% of activations in core categories: Guitar, Education, Piano, and E-commerce/Brand• Partnered with ad agency TWENTYVIII to develop a 360-degree integrated brand campaign for Alignment Health Plan to launch the ACCESS program• Crafted scripts for Stanfield Real Estate/Sotheby’s International Realty, authored Toshiba "Brand Bible" and developed print and digital brand campaigns for CareMore Health

Irvine, California

• Led design studio and multidisciplinary teams to create compelling brand campaigns • Worked closely with the VP of marketing to guide the brand’s visual and voice overhaul, aligning with current market trends and based on extensive consumer research• Worked closely with the senior brand manager, legal and regulatory teams to develop positioning statements for all new product innovations• Pioneered a Master Brand Copy tool, providing easy access to strategic content for the brand’s entire product lineup

Irvine, California, United States

• Worked with creative director and design & sales teams to develop marketing initiatives across all product lines• Created brand ads, digital/social media campaigns, website content, blogs, articles, video/broadcast scripts and authored 'romance copy' for brand’s entire lineup of product labels • Worked closely with the medical director to ensure all content accuracy and regulatory and legal compliance

Costa Mesa, California, United States

• Lead copywriter for MM&M top 100 healthcare ad agency developing branding campaigns for Johnson+Johnson Vision, Cologuard and Agendia/MammaPrint

Costa Mesa, California, United States

• Senior creative contributing to every aspect of Mazda brand advertising: print, digital, OOH video/broadcast• Developed winning creative that launched the redesigned Mazda MX-5 Miata, increased new owner engagement of services by 15% with innovative redesign of the Mazda 3 New Owner Welcome Kit

Irvine, Ca

• Created social media and digital campaigns for American Express/Google, Experian, Fantastic Sams, King’s Hawaiian, Mission Hospital, National University and Western Digital

Costa Mesa, California, United States

• Secured new business accounts generating $430K in gross revenue• Wore many hats while managing freelance and strategy, account and creative teams • Clients: Balboa Capital, K-TEK, Royal Hiney, Spec Seals, The Rule Group and U.S. CAD/Autodesk

Irvine, California, United States

• Created digital brand presence for Nutro Natural Choice Pet Food, helped develop brand voice for The First American Corporation, participated in new business pitches for Dunlop Tires and Fleetwood Motor Homes

Santa Ana, California

• Hands-on copywriting and associate creative director responsibilities, managing internal and external creative teams to market numerous top high-tech brands, including Apple, HP, IBM, Microsoft, Sony, Toshiba, Xerox

Bachelor Of Arts (B.A.), Communications, Advertising

Activities and Societies: President of the International Association of Business Communicators Member of Ad Club

Graduate, Copywriting, Idea Generation