• Contributed to 5% increase in sales-reps performance by driving multiple business analytics projects for strategizing account identification for conversion opportunities to drive sales managers' and representatives’ performance and help achieve annual sales revenue goals, using Python for number crunching and Excel for summarization.• Developed pipeline analysis with global enterprise sales team to validate hypothesis and churn insights from large & diverse datasets, conversion rate of accounts, TTC opportunity, and sales funnel KPIs. • Conceptualized cross-selling strategies for Adobe’s Product Suite using data mining techniques, and market basket analysis (using the Apriori algorithm in Python to identify product groups likely to be bought together), to advise sales reps in achieving annual sales goals• Responsible for handling onshore stakeholder requests and monitoring by developing weekly Business dashboard suits, tracking sales KPI, and providing key insights on sales reps’ performance aiding leadership in the decision-making process.