As the Global product and GTM leader for Dell’s high end UltraSharp line of monitors, I manage the worldwide launch and GTM for this portfolio to ensure our products are developed, managed and marketed in the best way possible. Working and advising global teams across geographies my responsibilities include decision making on markets, pricing, product specifications and choice of strategic marketing programs leading into the revenue and profitability of our entire award winning product line.

I was responsible for the design and deployment of a destination strategy to align our customers’ digital journeys in a way to help them navigate to the right websites and get the information they need quickly. I also build and lead the APJ digital Strategy and deploy key APJ digital programs aimed at increasing visibility of our key solutions and building demand via all our digital channels – Websites, social etc. often working with all key country marketing teams in the process. Involves extensive working and cooperation across different geographies, teams and leaders along with allied functions like vendor funding and finance to get the programs executed on the ground. Consolidated and aligned some of our key properties to bring in significant cost savings and efficiencies and also delivered some high visibility executions

Drove the Field marketing actions for key products within the Dell Software portfolio. Responsible for the achievement of quarterly, yearly pipeline and revenue goal targets for the segment. Key actions include planning and execution of key direct customer events across South Asia- namely Singapore, Malaysia, Thailand and Philippines. Managing, allocating and ensuring execution of marketing development funds for partners to deliver on set goals. Extensive discussions on partner programs, their goals and expected results before signing off on plans. While executing many of these customers’ events successfully and achieving all given pipeline goals, also setup a pilot for sales plays for a key product to be executed by internal sales rep. Program goals were to increase penetration of said product via cross sell and upsell into new accounts

As a Regional Senior Marketing manager responsible for programs to grow the commercial tablets /mobility business, worked with multiple stakeholders in regional brand and country marketing teams to draw up and execute an APJ wide plan for growth of the business. Key actions include complete design – choice of accounts and material need to address those accounts. Had significant wins in couple of markets in terms of account penetration and business pipeline generated. Also made key recommendations to senior management on online programs to grow visibility of the product lines being handles

Create and manage B2B demand gen, large scale revenue pipeline generation and customer experience online for English speaking markets; primarily India and ANZ. Provide interactive platforms for Medium businesses, Public and Large Enterprise customers to engage, learn and eventually contribute to the sales funnel. Done by leveraging content from the primary website, organic and paid search, social media and 3rd party affiliates. It includes extensive interaction with product marketing, sales, creative, marcom agencies and cross – functional teams across the markets.

Manage strategy, global expansion, programs and key functionality implementation for the online portal for channel partners. Initiatives include driving strong site, program registration and adoption via search and navigation for enhanced customer experience. Involves extensive interaction with Global/Regional Business leaders and sales drivers, IT and Information Architecture teams, social media initiatives and detailed ROI measurement of projects, programs and portal health

Planning and execution of all marketing, demand generation and product promotion activities: offline, online, direct mail, outdoor and events in order to ensure weekly demand generation that finally converted to revenue from sales team. Managing the delicate balance between brand promotion, quarterly sales goals and budgets, it involved detailed tracking and efficiency measures across activities to ensure demand and sales targets being met. Worked closely with ad agencies and co-marketing partners to drive demand gen programs and worked closely with the team that launched Dell's “Take Your Own Path" campaign.

Comprehensive media planning, consulting and analytics for key accounts like the Consumer and SMB divisions of Dell, Aditya Birla Group companies. Target and result driven focus to deliver demand, leads and provide overall media and communication plans for business partners.

Media planning and implementation for Key Client portfolio. Involved extensive analysis of media data across print, TV and Online media to deliver a target based media plan.Delivered an out of the box campaign for Levi’s “Diva” on ground and TV activation that garnered strong mileage for the brand in terms of visibility and sales. The campaign was later awarded the Gold for event marketing at the Advertising Awards, Bangalore