Yash Shetty Email and Phone Number
I have over four years of experience in the digital marketing industry, working in both agency and in-house settings. I have led digital marketing campaigns for branding, lead generation, and all other agency deliverables for clients across various industries, managing annual budgets up to 40 crores (INR). I have also planned and monitored ongoing campaigns across digital marketing channels like Facebook, LinkedIn, Hotstar, and Taboola, conducting in-depth analysis and reporting of campaigns based on keywords, ad copies, bounce rates, and conversions. I am proficient in using various tools such as Google Analytics, Facebook Ad Manager, and Campaign Manager to measure and optimize the ROI of the campaigns. I have a strong passion for staying up-to-date with the latest industry trends and technologies, and I am currently pursuing my MBA in Marketing at Manipal Institute of Management, MAHE, Manipal, to further enhance my skills and knowledge in the field.I have worked with several international clients and helped them to increase the ROI of their businesses. some of them are as follows, effly.com.au, urbancare.co.nz, ecopro. nz. I am a strong communicator and problem-solver, with the ability to create and manage plans that meet clients' needs and exceed their expectations. I am a strategic thinker and a team player, who values collaboration, contribution, and support.
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Performance Marketing ManagerSimplilearn Education May 2024 - PresentBengaluru, Karnataka, India1. Overseeing digital marketing efforts for the ROW market (APAC, ME & EU), effectively managing a $1.4M annual budget to drive business growth and expansion.2. Measuring and analyzing the performance of all digital marketing campaigns, evaluating them against predefined goals with a strong focus on ROI and KPIs to ensure optimal performance.3. Identifying key trends and insights from data analysis tooptimize spending and overall campaign performance, ensuring efficient use of the budget.4. Brainstorming, developing, and implementing innovative and sustainable growth strategies to continuously evolve and improve digital marketing initiatives.5. Strategizing, implementing, and assessing experiments and conversion tests to enhance campaign effectiveness and efficiency, leading to higher conversion rates.6. Collaborating closely with internal teams to develop and enhance ad copies and landing pages, optimizing the user experience throughout the customer journey.7. Collaborating with Google Partners to drive business growth and expansion, leveraging their expertise and resources -
Performance MediaNmims Cdoe Jan 2023 - May 2024Mumbai, Maharashtra, India- Liaison with the agency to manage multiple high-quality acquisition campaigns and allied lead-generation activities.- Driving with the agency to deliver across all paid performance marketing channels - Google Ads, Facebook Ads, other Biddable Channels, etc.- Collaborating with the creative & IT teams to optimize campaigns, Landing Pages etc.- Ensuring the Leads are delivered to the sales teams in a timely manner and that they are always in line with the brands quality standards and objectives- Strategically build, manage, and optimize digital campaigns on major platforms (Google, Facebook, LinkedIn, Twitter)- Strategizing and managing Digital Marketing activities of established local and global brands across multiple industries- Reporting key metrics, analyzing and interpreting trends, and providing actionable insights based on available analytics data- Analyze campaign performance and make statistically stable and relevant optimizations and recommendations -
Senior Digital Marketing SpecialistCatalysts.Team Oct 2020 - Jan 2023Bengaluru, Karnataka, India• Led digital marketing campaigns for branding, lead generation, and all other agency deliverables for clients across various industries.• Assisting the Team lead in the development of short-term and long-term plans including brand promotion, lead generation, and budgeting.• Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.• Executing tests, collecting and analyzing data, and identifying trends and insights in order to achieve maximum ROI in paid search campaigns.• Formulate online marketing strategies and execution plans to increase online presence and audience. • Conduct in-depth analysis and reporting of campaigns based on keywords, ad copies, bounce rates, etc• Develop, execute and track the success of marketing campaigns to promote branding. awareness & lead gen. -
Digital Marketing AnalystXgrow May 2020 - Oct 2020Bengaluru, Karnataka, India•Plan and monitor ongoing campaigns across digital marketing channels like Facebook, Linkedin, Hotstar, and Taboola. • Launch Optimized online adverts through Facebook & Linkedin Admanager to align with the given plan of action.• Collaborate across teams to seamlessly execute project delivery.
Yash Shetty Education Details
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International Marketing
Frequently Asked Questions about Yash Shetty
What company does Yash Shetty work for?
Yash Shetty works for Simplilearn Education
What is Yash Shetty's role at the current company?
Yash Shetty's current role is Performance Marketing Manager @ Simplilearn | MBA in Marketing.
What schools did Yash Shetty attend?
Yash Shetty attended Manipal Institute Of Management, Mahe, Manipal, Sies College Of Arts, Science & Commerce Sion(W).
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Yash Shetty
Sde 1 @ Zeta ( Directi ) || Expert@Codeforces (1682) || Competitive Programmer || Iiit Sonepat ' 24Mumbai -
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1strux.in
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Yash Shetty
Swe @Phonepe | Ex Sde Intern'23 @Fidelity Investments | Full Stack Developer(Mern)Bengaluru
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