Yash Shetty Email & Phone Number

Bengaluru, Karnataka, India

1. Overseeing digital marketing efforts for the ROW market (APAC, ME & EU), effectively managing a $1.4M annual budget to drive business growth and expansion.2. Measuring and analyzing the performance of all digital marketing campaigns, evaluating them against predefined goals with a strong focus on ROI and KPIs to ensure optimal performance.3. Identifying key trends and insights from data analysis tooptimize spending and overall campaign performance, ensuring efficient use of the budget.4. Brainstorming, developing, and implementing innovative and sustainable growth strategies to continuously evolve and improve digital marketing initiatives.5. Strategizing, implementing, and assessing experiments and conversion tests to enhance campaign effectiveness and efficiency, leading to higher conversion rates.6. Collaborating closely with internal teams to develop and enhance ad copies and landing pages, optimizing the user experience throughout the customer journey.7. Collaborating with Google Partners to drive business growth and expansion, leveraging their expertise and resources

Mumbai, Maharashtra, India

- Liaison with the agency to manage multiple high-quality acquisition campaigns and allied lead-generation activities.- Driving with the agency to deliver across all paid performance marketing channels - Google Ads, Facebook Ads, other Biddable Channels, etc.- Collaborating with the creative & IT teams to optimize campaigns, Landing Pages etc.- Ensuring the Leads are delivered to the sales teams in a timely manner and that they are always in line with the brands quality standards and objectives- Strategically build, manage, and optimize digital campaigns on major platforms (Google, Facebook, LinkedIn, Twitter)- Strategizing and managing Digital Marketing activities of established local and global brands across multiple industries- Reporting key metrics, analyzing and interpreting trends, and providing actionable insights based on available analytics data- Analyze campaign performance and make statistically stable and relevant optimizations and recommendations

Bengaluru, Karnataka, India

• Led digital marketing campaigns for branding, lead generation, and all other agency deliverables for clients across various industries.• Assisting the Team lead in the development of short-term and long-term plans including brand promotion, lead generation, and budgeting.• Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.• Executing tests, collecting and analyzing data, and identifying trends and insights in order to achieve maximum ROI in paid search campaigns.• Formulate online marketing strategies and execution plans to increase online presence and audience. • Conduct in-depth analysis and reporting of campaigns based on keywords, ad copies, bounce rates, etc• Develop, execute and track the success of marketing campaigns to promote branding. awareness & lead gen.

Bengaluru, Karnataka, India

•Plan and monitor ongoing campaigns across digital marketing channels like Facebook, Linkedin, Hotstar, and Taboola. • Launch Optimized online adverts through Facebook & Linkedin Admanager to align with the given plan of action.• Collaborate across teams to seamlessly execute project delivery.

Master Of Business Administration - Mba, Marketing

Bachelor Of Commerce - Bcom, International Marketing