With nearly a decade in the world of marketing and strategy, I’ve had the privilege of working with brands like Visa, PlayStation, Apple, and Dyson. From agency floors to boardrooms, I’ve seen it all—launches, pivots, the challenges, and wins that shape brands. My specialty? Finding creative, data-backed solutions that make real impact. Whether it’s a fresh growth strategy or a new way to connect, chances are I’ve got insights to make it happen.
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Chief Of Growth And Co-FounderWholetechBerlin, De -
Growth LeadPromodo Nov 2022 - PresentRemote• Facilitated the expansion of Ukrainian businesses into international markets, one of them being NovaPay, NovaPost, and SistersAroma & others.• Maintained a 25% conversion rate through tailored pre-sales agreements and proposals, effectively presenting and negotiating terms with clients.• Managed multi-disciplinary marketing teams to create tailored solutions for diverse client needs based on business analysis.• Supported startups at various stages with strategic guidance and scaling solutions in both mobile and web sectors across India, UAE, Qatar, Europe, USA, and Australia.• Secured the first-ever two contracts with USAID for the agency in 2024: Competitive Economy Program (CEP) CEP and USAID AGRO Ukraine USAID AGRO Ukraine.• Built yearly digital marketing strategies for major brands internationally, ensuring their market presence and growth.• Ensured the financial viability of marketing strategies by monitoring budgets, analyzing ROI, and optimizing resource allocation for maximum impact.• Extensive experience in fintech, automotive, travel, FMCG, baby & maternity, real estate, pet care, retail & marketplaces both on the web and app environment. -
Brand Development ManagerPromodo Aug 2021 - Nov 2022Kharkiv, Ukraine• Implemented innovative digital marketing strategies for clients' branding initiatives, enhancing conversion rates for both existing and new projects.• Recognized potential growth areas by conducting market research and analyzing competitors, enabling clients to reposition themselves strategically within the industry.• Participated in a crisis management plan that minimized the negative impact of wartime challenges on sales, resulting in an 80% increase in overseas projects for the Strategy Department.• Managed and launched seasonal campaigns for Infoshina, overseeing the entire campaign lifecycle from data analysis and integration to idea development, video production, media planning, and execution. -
Food Security OfficerHeks - Hilfswerk Der Evangelisch-Reformierten Kirche Schweiz Jul 2022 - Oct 2022Ukraine -
Area ManagerHeks/Eper (Swiss Church Aid) Mar 2022 - Oct 2022Ukraine• Spearheaded the development and implementation of an emergency response program in the Kharkiv region, fostering strong relationships with local authorities and NGOs in Ukraine. Proficiently identified the needs of internally displaced persons (IDPs) and individuals fleeing from conflict zones, ensuring they received targeted and effective support. -
Senior Brand ManagerКомпания «Цитрус» Jul 2020 - Jun 2021Odessa, Ukraine• Negotiated annual product plans with Apple and managed cross-functional teams throughout campaign execution.• Successfully launched the first Apple Master Program in Ukraine for retail consultants, enhancing brand knowledge and customer experience.• Managed a $250,000+ budget for Apple campaigns, utilizing both digital and offline marketing channels, achieving a 2.8% YoY growth for the company's largest brand.• Established strategic partnerships with banks for Apple credit programs, including launching the first product-based cashback program with Monobank.• Led 12 new product launch campaigns, achieving a 100% sell-out rate. Directed 5 national campaigns, including holiday promotions and Apple Shop openings, to increase brand visibility and sales.• Led national campaigns for other major brands, including Dyson, Sony, Realme, & Samsung, as well as Citrus's national trade marketing initiatives. -
Brand ManagerКомпания «Цитрус» Sep 2019 - Jun 2021Odessa, Odessa, Ukraine -
Head Of Business DevelopmentWeird Bird Lingerie Feb 2019 - Aug 2019Odessa Region, Ukraine• Managed and supervised an outsourced marketing team, ensuring effective coordination and alignment with company goals.• Boosted customer satisfaction by 25% by reducing response time by 40% and introducing a new custom packaging design, enhancing the overall customer experience.• Reduced unit production costs by 20% through process optimization and efficiency improvements. • Secured $32,000 in investments to support the brand's growth & launch of new collection.
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Head Of "Citrus Ambassador" ProgramКомпания «Цитрус» Jul 2018 - Jan 2019Odessa Region, Ukraine• Founded and launched the Ambassador Program, implementing a referral system and events that increased enrollment by 150% in the first quarter.• Established partnerships with 4 international companies and 11 universities, significantly enhancing the program's reach, leading to the project winning the VICHE CONSULTING "Best HR Strategy" award in 2018. -
Co-FounderHappy Kid | Ukraine May 2016 - Aug 2018Odessa Region, Ukraine -
Student Ambassador | Undertook Marketing Manager DutiesEesa, The Eastern European Students Association Sep 2016 - May 2017Rotterdam Area, NetherlandsCollaborated with a team of 12 Student Ambassadors to organize 8 cultural, networking, and sports events for over 800 association members. The events aimed to challenge stereotypes about Eastern Europeans, promote understanding, and share the rich culture and traditions of the region. -
Student RepresentativeLancaster University Sep 2014 - Jul 2015Lancaster, United KingdomConducted surveys and focus groups to evaluate courses and gather improvement ideas.Collected and analyzed feedback from over 300 students, identifying key areas for enhancement.Facilitated meetings with professors and program coordinators across 7 courses to discuss feedback and implement changes.Developed a framework for future Student Representatives, setting a precedent as part of the first cohort.- As the first cohort, created a framework for future work
Mariia Shevchenko Skills
Mariia Shevchenko Education Details
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Marketing -
Management -
International Bachelor Economics And Business Economics -
Business Administration And Management, General -
Mykolaiv Specialized School Of I-Iii Grades № 22 With Advanced Study Of English LanguageAverage Grade: 11/12
Frequently Asked Questions about Mariia Shevchenko
What company does Mariia Shevchenko work for?
Mariia Shevchenko works for Wholetech
What is Mariia Shevchenko's role at the current company?
Mariia Shevchenko's current role is Chief of Growth and Co-Founder.
What schools did Mariia Shevchenko attend?
Mariia Shevchenko attended Odesa National Economic University, Odesa National Economic University, Erasmus University Rotterdam, Lancaster University, Mykolaiv Specialized School Of I-Iii Grades № 22 With Advanced Study Of English Language.
What skills is Mariia Shevchenko known for?
Mariia Shevchenko has skills like Leadership, Presentation Skills, Social Media, Public Speaking, Brand Marketing, Digital Strategy, Micr, Verbal Communication, Teaching, Business Development, Digital Marketing, B2b Marketing.
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