Mariia Shevchenko Email & Phone Number

Berlin, De

Remote

• Facilitated the expansion of Ukrainian businesses into international markets, one of them being NovaPay, NovaPost, and SistersAroma & others.• Maintained a 25% conversion rate through tailored pre-sales agreements and proposals, effectively presenting and negotiating terms with clients.• Managed multi-disciplinary marketing teams to create tailored solutions for diverse client needs based on business analysis.• Supported startups at various stages with strategic guidance and scaling solutions in both mobile and web sectors across India, UAE, Qatar, Europe, USA, and Australia.• Secured the first-ever two contracts with USAID for the agency in 2024: Competitive Economy Program (CEP) CEP and USAID AGRO Ukraine USAID AGRO Ukraine.• Built yearly digital marketing strategies for major brands internationally, ensuring their market presence and growth.• Ensured the financial viability of marketing strategies by monitoring budgets, analyzing ROI, and optimizing resource allocation for maximum impact.• Extensive experience in fintech, automotive, travel, FMCG, baby & maternity, real estate, pet care, retail & marketplaces both on the web and app environment.

Kharkiv, Ukraine

• Implemented innovative digital marketing strategies for clients' branding initiatives, enhancing conversion rates for both existing and new projects.• Recognized potential growth areas by conducting market research and analyzing competitors, enabling clients to reposition themselves strategically within the industry.• Participated in a crisis management plan that minimized the negative impact of wartime challenges on sales, resulting in an 80% increase in overseas projects for the Strategy Department.• Managed and launched seasonal campaigns for Infoshina, overseeing the entire campaign lifecycle from data analysis and integration to idea development, video production, media planning, and execution.

Ukraine

Ukraine

• Spearheaded the development and implementation of an emergency response program in the Kharkiv region, fostering strong relationships with local authorities and NGOs in Ukraine. Proficiently identified the needs of internally displaced persons (IDPs) and individuals fleeing from conflict zones, ensuring they received targeted and effective support.

Odessa, Ukraine

• Negotiated annual product plans with Apple and managed cross-functional teams throughout campaign execution.• Successfully launched the first Apple Master Program in Ukraine for retail consultants, enhancing brand knowledge and customer experience.• Managed a $250,000+ budget for Apple campaigns, utilizing both digital and offline marketing channels, achieving a 2.8% YoY growth for the company's largest brand.• Established strategic partnerships with banks for Apple credit programs, including launching the first product-based cashback program with Monobank.• Led 12 new product launch campaigns, achieving a 100% sell-out rate. Directed 5 national campaigns, including holiday promotions and Apple Shop openings, to increase brand visibility and sales.• Led national campaigns for other major brands, including Dyson, Sony, Realme, & Samsung, as well as Citrus's national trade marketing initiatives.

Odessa, Odessa, Ukraine

Odessa Region, Ukraine

• Managed and supervised an outsourced marketing team, ensuring effective coordination and alignment with company goals.• Boosted customer satisfaction by 25% by reducing response time by 40% and introducing a new custom packaging design, enhancing the overall customer experience.• Reduced unit production costs by 20% through process optimization and efficiency improvements. • Secured $32,000 in investments to support the brand's growth & launch of new collection.

Odessa Region, Ukraine

• Founded and launched the Ambassador Program, implementing a referral system and events that increased enrollment by 150% in the first quarter.• Established partnerships with 4 international companies and 11 universities, significantly enhancing the program's reach, leading to the project winning the VICHE CONSULTING "Best HR Strategy" award in 2018.

Odessa Region, Ukraine

Rotterdam Area, Netherlands

Collaborated with a team of 12 Student Ambassadors to organize 8 cultural, networking, and sports events for over 800 association members. The events aimed to challenge stereotypes about Eastern Europeans, promote understanding, and share the rich culture and traditions of the region.

Lancaster, United Kingdom

Conducted surveys and focus groups to evaluate courses and gather improvement ideas.Collected and analyzed feedback from over 300 students, identifying key areas for enhancement.Facilitated meetings with professors and program coordinators across 7 courses to discuss feedback and implement changes.Developed a framework for future Student Representatives, setting a precedent as part of the first cohort.- As the first cohort, created a framework for future work

Master Of Science - Ms, Marketing

Bachelor Of Science - Bs, Management

Credits, International Bachelor Economics And Business Economics

Foundation Degree, Business Administration And Management, General

Activities and Societies: Student Representative | Marketing Society

Average Grade: 11/12

Activities and Societies: Advanced learning of English and German | Participation in national language, maths and phycology competitions |.