Mariia Shevchenko

Mariia Shevchenko Email and Phone Number

Chief of Growth and Co-Founder @ WholeTech
Berlin, DE
Mariia Shevchenko's Location
Odesa, Odessa, Ukraine, Ukraine
About Mariia Shevchenko

With nearly a decade in the world of marketing and strategy, I’ve had the privilege of working with brands like Visa, PlayStation, Apple, and Dyson. From agency floors to boardrooms, I’ve seen it all—launches, pivots, the challenges, and wins that shape brands. My specialty? Finding creative, data-backed solutions that make real impact. Whether it’s a fresh growth strategy or a new way to connect, chances are I’ve got insights to make it happen.

Mariia Shevchenko's Current Company Details
WholeTech

Wholetech

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Chief of Growth and Co-Founder
Berlin, DE
Website:
wholetech.eu
Employees:
6
Mariia Shevchenko Work Experience Details
  • Wholetech
    Chief Of Growth And Co-Founder
    Wholetech
    Berlin, De
  • Promodo
    Growth Lead
    Promodo Nov 2022 - Present
    Remote
    • Facilitated the expansion of Ukrainian businesses into international markets, one of them being NovaPay, NovaPost, and SistersAroma & others.• Maintained a 25% conversion rate through tailored pre-sales agreements and proposals, effectively presenting and negotiating terms with clients.• Managed multi-disciplinary marketing teams to create tailored solutions for diverse client needs based on business analysis.• Supported startups at various stages with strategic guidance and scaling solutions in both mobile and web sectors across India, UAE, Qatar, Europe, USA, and Australia.• Secured the first-ever two contracts with USAID for the agency in 2024: Competitive Economy Program (CEP) CEP and USAID AGRO Ukraine USAID AGRO Ukraine.• Built yearly digital marketing strategies for major brands internationally, ensuring their market presence and growth.• Ensured the financial viability of marketing strategies by monitoring budgets, analyzing ROI, and optimizing resource allocation for maximum impact.• Extensive experience in fintech, automotive, travel, FMCG, baby & maternity, real estate, pet care, retail & marketplaces both on the web and app environment.
  • Promodo
    Brand Development Manager
    Promodo Aug 2021 - Nov 2022
    Kharkiv, Ukraine
    • Implemented innovative digital marketing strategies for clients' branding initiatives, enhancing conversion rates for both existing and new projects.• Recognized potential growth areas by conducting market research and analyzing competitors, enabling clients to reposition themselves strategically within the industry.• Participated in a crisis management plan that minimized the negative impact of wartime challenges on sales, resulting in an 80% increase in overseas projects for the Strategy Department.• Managed and launched seasonal campaigns for Infoshina, overseeing the entire campaign lifecycle from data analysis and integration to idea development, video production, media planning, and execution.
  • Heks - Hilfswerk Der Evangelisch-Reformierten Kirche Schweiz
    Food Security Officer
    Heks - Hilfswerk Der Evangelisch-Reformierten Kirche Schweiz Jul 2022 - Oct 2022
    Ukraine
  • Heks/Eper (Swiss Church Aid)
    Area Manager
    Heks/Eper (Swiss Church Aid) Mar 2022 - Oct 2022
    Ukraine
    • Spearheaded the development and implementation of an emergency response program in the Kharkiv region, fostering strong relationships with local authorities and NGOs in Ukraine. Proficiently identified the needs of internally displaced persons (IDPs) and individuals fleeing from conflict zones, ensuring they received targeted and effective support.
  • Компания «Цитрус»
    Senior Brand Manager
    Компания «Цитрус» Jul 2020 - Jun 2021
    Odessa, Ukraine
    • Negotiated annual product plans with Apple and managed cross-functional teams throughout campaign execution.• Successfully launched the first Apple Master Program in Ukraine for retail consultants, enhancing brand knowledge and customer experience.• Managed a $250,000+ budget for Apple campaigns, utilizing both digital and offline marketing channels, achieving a 2.8% YoY growth for the company's largest brand.• Established strategic partnerships with banks for Apple credit programs, including launching the first product-based cashback program with Monobank.• Led 12 new product launch campaigns, achieving a 100% sell-out rate. Directed 5 national campaigns, including holiday promotions and Apple Shop openings, to increase brand visibility and sales.• Led national campaigns for other major brands, including Dyson, Sony, Realme, & Samsung, as well as Citrus's national trade marketing initiatives.
  • Компания «Цитрус»
    Brand Manager
    Компания «Цитрус» Sep 2019 - Jun 2021
    Odessa, Odessa, Ukraine
  • Weird Bird Lingerie
    Head Of Business Development
    Weird Bird Lingerie Feb 2019 - Aug 2019
    Odessa Region, Ukraine
    • Managed and supervised an outsourced marketing team, ensuring effective coordination and alignment with company goals.• Boosted customer satisfaction by 25% by reducing response time by 40% and introducing a new custom packaging design, enhancing the overall customer experience.• Reduced unit production costs by 20% through process optimization and efficiency improvements. • Secured $32,000 in investments to support the brand's growth & launch of new collection.
  • Компания «Цитрус»
    Head Of "Citrus Ambassador" Program
    Компания «Цитрус» Jul 2018 - Jan 2019
    Odessa Region, Ukraine
    • Founded and launched the Ambassador Program, implementing a referral system and events that increased enrollment by 150% in the first quarter.• Established partnerships with 4 international companies and 11 universities, significantly enhancing the program's reach, leading to the project winning the VICHE CONSULTING "Best HR Strategy" award in 2018.
  • Happy Kid | Ukraine
    Co-Founder
    Happy Kid | Ukraine May 2016 - Aug 2018
    Odessa Region, Ukraine
  • Eesa, The Eastern European Students Association
    Student Ambassador | Undertook Marketing Manager Duties
    Eesa, The Eastern European Students Association Sep 2016 - May 2017
    Rotterdam Area, Netherlands
    Collaborated with a team of 12 Student Ambassadors to organize 8 cultural, networking, and sports events for over 800 association members. The events aimed to challenge stereotypes about Eastern Europeans, promote understanding, and share the rich culture and traditions of the region.
  • Lancaster University
    Student Representative
    Lancaster University Sep 2014 - Jul 2015
    Lancaster, United Kingdom
    Conducted surveys and focus groups to evaluate courses and gather improvement ideas.Collected and analyzed feedback from over 300 students, identifying key areas for enhancement.Facilitated meetings with professors and program coordinators across 7 courses to discuss feedback and implement changes.Developed a framework for future Student Representatives, setting a precedent as part of the first cohort.- As the first cohort, created a framework for future work

Mariia Shevchenko Skills

Leadership Presentation Skills Social Media Public Speaking Brand Marketing Digital Strategy Micr Verbal Communication Teaching Business Development Digital Marketing B2b Marketing Event Managment Customer Relationship Management Strategy Presentation Content Strategy Affiliate Marketing Business To Business Leadership Development Project Planning Management Brand Positioning Strategies Project Management Marketing Strategy Brand Management Negotiation And Persuading Spss

Mariia Shevchenko Education Details

Frequently Asked Questions about Mariia Shevchenko

What company does Mariia Shevchenko work for?

Mariia Shevchenko works for Wholetech

What is Mariia Shevchenko's role at the current company?

Mariia Shevchenko's current role is Chief of Growth and Co-Founder.

What schools did Mariia Shevchenko attend?

Mariia Shevchenko attended Odesa National Economic University, Odesa National Economic University, Erasmus University Rotterdam, Lancaster University, Mykolaiv Specialized School Of I-Iii Grades № 22 With Advanced Study Of English Language.

What skills is Mariia Shevchenko known for?

Mariia Shevchenko has skills like Leadership, Presentation Skills, Social Media, Public Speaking, Brand Marketing, Digital Strategy, Micr, Verbal Communication, Teaching, Business Development, Digital Marketing, B2b Marketing.

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