• Led all market development activities and supported customers’ new projects in Eastern European countries, the Middle East & Africa; maintained strong client relationships and managed all communication with accounts.• Analyzed market trends, identified growth opportunities, and developed strategies for entering international markets. Effectively utilized ERP and CRM systems to streamline processes and enhance efficiency.

• Directed a technical and customer support team to deliver excellent customer service for Caterpillar OEM Rental & Used Equipment.• Developed a marketing plan, managed inventory levels, negotiated contracts, and analysed market demand to identify opportunities for business expansion. Skilled in ERP and CRM system to optimize processes and boost efficiency.

• Directed operations within the dealer network, ensuring efficient inventory management, training and advising dealer representatives.• Conducted market trend analysis to identify opportunities, developed strategies to expand the presence of OEM products in the market.

• Oversaw all aspects of the OEM’s warranty program, ensuring compliance with company policies and regulations. • Developed and implemented warranty policies, collaborated with internal teams to resolve warranty issues efficiently, provided training on warranty procedures.

• Coordinated all sales activities for spare parts, including developing sales strategies to meet revenue targets. Analyzed market trends and identified potential clients.• Maintained client relationships and developed effective marketing plans to promote products.