I'm an award-winning creative entrepreneur, founder, strategic advisor, producer, and DJ. I specialize in audio branding, partnerships, entertainment, and experience design for some of the world's most celebrated brands and organizations.I established my career in audio and sound as an open-format DJ, forming a global perspective on the power of music and how manipulating sound and experience can alter people’s behaviors.As an open-format DJ, I traveled the world extensively, performing at events for Lady Gaga, John Legend, LVMH, Montreal Grand Prix, Paris Fashion Week, Usher, The Weeknd, and TIFF. I also worked as an A&R and producer, creating music with artists like Drake and The Clipse.Applying my knowledge of events and culture, I established The 194 Group, which helps organizations produce live experiences, engage audiences, and amplify their brands. The 194 Group has helped create many amazing experiences, working alongside brands such as Aston Martin, BMW, Four Seasons, Google, Harley-Davidson, Mastercard, MLS, Nike, Rolls Royce, Samsung, Shopify, TED, and more, meshing the world of elevated experiences with sound.I am a partner at Raina, a B2B music-streaming solution for the hospitality and retail world. We deliver curated and vetted soundscapes to marquee properties for industry leaders such as INK, Drake Hotels, and Tao Group Hospitality.Recognizing a need in the market for a sophisticated audio-powered brand identity, I launched Audio Branding in 2019, an audio-first brand consultancy. Through Audio Branding, I developed the sonic identity of Destination Toronto and Rümi while working with clients such as Sick Kids Foundation, Telus, and Universal Music.I most recently served as VP of Growth for Songtradr and MassiveMusic, helping build innovative and effective audio-first solutions for the world's leading companies. As a leader in audio, sonic identity, and culture-facing spaces, my knack for authentic communication within the creative advertising industry has earned me a wide network.I have shared my knowledge as a guest speaker, judge, and mentor with the 4A’s, American Marketing Association, Effie Canada, The Gathering, Outlook Forum, Institute of Canadian Agencies, and Miami Ad School.When I’m not thinking about sound and music, I can be found raising my three young children with my wife in the Greater Toronto Area.Feel free to reach out and say hello!sm@shezmehra.com