Shiang Chyi Koh Email & Phone Number

Experienced Business Director | Event Industry Specialist | Project Management As a seasoned Business Director with over ten years of expertise in the exhibition industry, I have navigated both B2B and B2C portfolios, across various sectors. My experience spans sales, business development, project management, strategic leadership, and managing large-scale events and exhibitions.At MP International Pte Ltd, our team thrives on orchestrating impactful projects within government institutions, focusing on industry advancements and strategic collaborations.B2B Achievements:-Spearheaded the launch of inaugural trade events, including the high-profile Agrifood Tech Expo Asia, focusing on partnership and sponsorship acquisition, content development, stakeholder relationship management, and leading the team to ensure a successful market entry.- Directed the end-to-end execution of multiple significant events, including managing P&L responsibilities, budgeting, and team formation. - As the Project Director of the highly successful SWITCH event in partnership with Enterprise Singapore, I oversaw the event from planning to final execution, culminating in winning the Best Business Event of the Year award.- Project directed the prestigious Singapore International Water Week (SIWW) conference, partnering with PUB and MMI to cover numerous conference tracks and attract a substantial delegate base.- Won a significant contract tender for the International Association for Hydro-Environment Engineering and Research (IAHR) conference, set to be executed in 2025.B2C Achievements:- Managed and directed three of Singapore's largest consumer food shows, ensuring profitability and sustainable growth by introducing new concepts to capture emerging markets and boost revenue.- Launched and grew the shows to become the largest in Singapore, gaining significant popularity and acclaim among the F&B industry, trade professionals, and consumers.