Shiangling Yang Email & Phone Number

Taiwan

 Implement new product launches and strive to maintain growth on pillar products Execute the local adaptation of advertising creative material; liaise with media buying agency Propose and implement promotional and trade marketing plan for products Analyzed market and consumer data and make recommendations to management Interact efficiently with other departments (sales, logistics, IT…) to support marketing objectives Track purchase orders in marketing budget for products and prepare sales forecasts

Taiwan

 Developed and implemented marketing strategy in order to achieve project objectives by working closely with cross-functional teams  Analyzed sales activities, marketing campaigns, organizations, customers, pricing, and competitors in detail to further improve desired results  Negotiated advertising media contracts and obtained maximum exposure for the products while working with tight budgets. Communicated with target audience and maintained customer satisfaction.

 Developed timelines and milestones for each project, while proactively identifying and addressing potential risks; Increased product exposure by utilizing the most effective advertisement strategies Developed product pricing strategies and kept the client’s expenditures within budget Responsible for campaign reporting and analyzed its effectiveness upon program completion.

Taiwan

 Managed the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs Effectively distributed marketing materials Organized and attended events such as conferences, seminars, receptions, and exhibitions Evaluated marketing campaign costs and proposed projects to be executed.

Education record

Master, Public Policy, 94

Activities and Societies:  中華民國大學校院學生社團事務發展協會監事

Bachelor'S Degree, Public Administration

Activities and Societies:  淡江大學社團負責人研習營（淡海同舟）執秘  大專院校民主研習營3th隊輔長 4th活動組 5th服務員 10th活動組  第1屆全國大專院校政治學相關學系學生研討會發表與評論人 .