• Brainstorming and generating creative content for the blog page that aligns with the brand’s voice.• Managing and curating content for the brand’s LinkedIn page to ensure consistent and timely delivery.• Crafting a compelling content roadmap to drive engagement and brand growth.• Conducting thorough research on relevant topics and staying up-to-date with industry trends.

• Coordinate with the partners, speakers, and moderator for the annual tech event.• Collaborate with industry experts, investors, press, and startups.• Draft internal and external communications: knowledge-sharing mails, press releases, event cue cards, etc.• Design PowerPoint and Google Slides presentations.• Edit and proofread content of press releases, reports, and presentations.• Maintain CRM, press releases, press kits, and presentations.

• Create compelling and engaging content for blogs, websites, landing pages, eBooks, and product pages.• Produce clear, concise, unique, and grammatically correct blog articles.• Conduct thorough research on women-centric topics to develop informative and relevant blog content.• Tailor writing to meet the needs and preferences of US clients.• Optimize content for SEO to enhance search engine visibility and drive organic traffic.

• Wrote compelling copies based on creative briefs, content guidelines, business priorities, challenges, and product information. • Worked closely with the programming, marketing, and creative teams to handle and execute 360-degree campaign plans.• Planned, developed, implemented, and measured programmatic solutions for strategic and tactical marketing campaigns.• Created content strategies leveraging social media networks and tools to maximize brand traction during the campaign.• Brainstormed proactive pitches with a detailed flow of activity for long-tail intellectual properties.• Monitored industry trends, stayed on top of the latest social media innovations, and kept current with marketing strategies to develop social media campaigns increasing brand influence and strengthening the company's web presence.• Worked directly with clients, participated in client issue escalation, and provided consultation to build harmony in ongoing relationships and to create revenue growth.• Wrote clear and concise copies for business-to-business operational communications and marketing communications.• Created appropriate content for events, audio-video programs, display advertisements, and communications. Translated analytical data into compelling stories.• Handled pressures of stressful situations, critical deadlines, and short turnarounds in a fast-paced environment while proofreading communications for brevity, clarity, grammar, and spelling.

• Created proactive ideas and concepts based on brand-specific requirements, creative briefs, and production plans.• Wrote advertising copies for events, programs, offers, and communications. Additionally, reviewed digital and print production proofs for clarity, consistency, and accuracy.• Independently planned shoots: reserve/rent equipment, understand and ensure legal requirements, monitor production costs, manage and update media library, and lastly, present the post-evaluation to the clients and stakeholders.• Participated in strategy discussions, client presentations, client issue escalation, and resolutions processes.• Worked productively in a team-oriented, dynamic, deadline-driven, high in demand, and fast-paced environment.• Recorded meeting minutes and provided to meeting participants.

• Created integrated and call-to-action plans with creative strategies that are forward-thinking and in line with the current media trends for organic content marketing for digital, radio, TV, internet, and print media.• Provided catchy punch lines, campaign slogans, hashtags, creative content for trending topics, and promotional mailers while demonstrating a clear understanding of the campaign objective.• Developed, implemented, and managed internal and external retail, operational, and marketing communications.• Ensured distribution of brand-aligned messaging across all performance markets with continuous revision, editing, and proofreading of advertising copies.• Managed multiple projects, with the ability to switch from one to the other seamlessly. • Took initiative and worked independently with minimal supervision in a structured environment.

• Created comprehensible advertising and marketing content for TV, print, radio, outdoor, offline, and social media assets. • Delivered creative copies for YouTube masthead, SMS content, affiliate e-mailers, cross-promotional scripts (Bollywood movies star cast), banners, hoardings and billboards, in-house magazines, and newspaper Inserts.• Planned and managed the content calendar for year-round campaigns.• Created plagiarism-free, unique, informative, concise, and grammatically correct content pegs for online product pages, blogs, buying guides, the mobile app, official website, microsites, and landing pages.• Managed an in-house team of 6 Writers and an outsourcing agency with a team of 14 Writers.

• Content Marketing - ATL & BTL, YouTube Masthead, Social Media, SMS Content, Affiliate E-Mailers, Movie Promotion Scripts (Bollywood), Print Advertisements, Offine Advertisements (Banners, Billboards, Newspaper Inserts), Brand Promotion• Creating innovative solutions for the brand for digital promotion and CTA based ideas• Planning and managing digital content calendar• Created plagiarism free content for online product pages, blog, mobile app, website, microsites and landing pages• Designed buying guides with extensive informative data for the B2C clients• Script Writing for movie promotions campaigns for sunshine.snapdeal.com including scripts for Juhi Chawla (Chalk n Duster), R Madhavan (Saala Khadoos), Raima Sen & Ashish Vidyarthi (Bollywood Diaries), Akshay Kumar (Rustom) • Copy briefs from scratch for social media campaigns• Editing and Proofreading all copies before it goes online• Managing an in-house team of 6 Writers and an outsourcing agency with a team of 14 Writers

VERTICALS: Electronics | Fashion | Books | Hardware | Computers | Mobiles Phones | Appliances | FMCG SEO Content Writing - Product Description and Blogs Copy briefs from scratch for content writing for Blogs and Products Editing and Proofreading all copies before it goes online

• Managed online visibility of the company on social media platforms with motivating and enticing content for organic marketing with daily updates of engaging content, campaigns, contests, and information.• Managing a team of 3 junior Online Graders

• Writing scripts for news packages, voice-over, and Piece-to-Camera (PTC)• Developing raw video footage into a news script• Proofreading scripts for punctuation marks and grammatical errors• Creating stories to be shared on social media platforms