I help companies to position their brand and connect with customers using Digital Marketing Strategies.- Develop and execute digital marketing strategies aligned with business goals.Plan and manage digital marketing campaigns across various channels.- Create and oversee the production of digital media content, leveraging AI tools for tasks such as automated video editing, image recognition, or voice analysis for personalised content recommendations.- Track and analyse the performance of digital marketing campaigns using AI-powered analytics platforms, enabling advanced data analysis, predictive modelling, and automated reporting.- Optimize digital media content for SEO and user experience, leveraging AI-based algorithms for keyword research, content recommendations, and personalised user targeting.- Manage digital advertising budgets and placements, utilising AI-driven tools for programmatic advertising, audience targeting, and dynamic ad optimisation.Stay updated with industry trends and emerging technologies, including AI advancements in digital marketing and media production, to identify opportunities for integration and innovation.- Monitor and respond to customer feedback and inquiries, using AI-powered sentiment analysis and natural language processing to gain insights and provide personalised responses.- Identify new digital marketing opportunities and tactics, considering AI-driven innovations and automation solutions that can drive efficiencies and improve campaign outcomes.

- Mitarbeiter- Support for Marketing as Motion Graphics Designer, Videographer and Photographer, developing material for social media campaigns and marketing.

As Coordinator I was responsible for developing campaigns to engage employees, interfacing with different areas and communication agencies.Activities: - Content management.- Budget management.- HRBP: Liaising with different areas and delivering HR related projects. - Internal events and surveys. Knowledge in Adobe Creative suite: Premiere, Photoshop, Illustrator and InDesign.Web Design: WordPress and similar platforms.

B2B Responsible for providing support to our range of accommodation providers by handling a variety of inquiries.- Team Leader after approved to be part of the B.Ready Program, managing 5 agents as backup Team Leader, conducting regular 1-2-1's, setting K.P.I's and mentoring sessions.- First point of contact for accommodation partners , answering questions and queries, taking action as needed;- Day-to-day communication with partners by telephone and e-mail;- Building productive relationships with partners by delivering a high level of service;- Liaising with Account Managers, Senior Account Managers and Area Managers with regards to registered accommodations;- Dealing with the settlement of complaints from accommodations and customers.- Supporting Recruitment team with interviewing and on-boarding processes.

- Consumer or B2B targets- UK and International- CATI, online and mixed-mode- Quantitative and qualitative

Gifto is a company specialised in jewellery and accessories for women by branded designers. We have been selling jewellery online and through retailers since 2013 and we are based in Curitiba, south of Brazil. - Responsible for the Company Creation, Business Analysis and Market Research- Identification of business partners- Business Launch and Functions- Build and develop the multichannel sales department and service strategy- Management of Sales Team- Customer experience management- Digital Marketing Executive- Social Media Coordinator- Strategic communication- Marketing and campaign management- Management of E-Commerce- Management of SEO and Digital Marketing Strategy- Process, KPIs and operations

- HR Consultancy for IT, Financial and Telecom Industry- People compliance and operations to minimize regulatory violations- Experience in Employee Relations and Union Negotiations Strategy. - Research, analyse and develop reports for clients about any HR related issue. - Responsible for managing an outsourced team responsible for providing Employee Relations reports.- Provide feasibility studies for HR Programs/Policies.- Management of contracts. - Responsible for Business Management, Financial Management, Bank Reconciliation, Payments and Collections, Customer Relationship Management.

- Talent Acquisition: Solid experience in Recruitment, creating and developing processes to hire large numbers of employees and contractors (Hiring for many new projects) through group dynamics or behavioural interview. - Rightsizing: Reports and planning. End-to-end recruitment process. On boarding and off boarding process. Managment of Internal Recruitment Processes. Manage Recruitment Process Outsourcing (RPO). Support and provide tools for monitoring, reporting and controlling features to Recruitment Team. Responsible School Relationship Management, developing strategies and activities for campuses, liaising with Careers Offices.- Motivational Programs: Responsible for the development and management of all Motivational Programs. Created and coordinated many Wellness and Quality of Living programs. Responsible for events, coordinating and supporting Leaders on town halls, manage HSBC Global Technology Brasil Summer/Winter Games. - Internal Communication: Develop and publish all HR informative, newsletters, policies, events. - HR Operations: Hiring process, bank overtime reports and control.

- Variable Pay Programs: Profit Share, Executive Bonus and Annual Pay Review end-to-end process. Reporting to Compensation & Benefits Manager.- HSBC Global Career Banding Project: Worked with different countries within the HSBC Group; responsible for translating, reviewing and aligning all HBBR job-descriptions to the HSBC Group, approved them with the areas and then submitted to the Group.

- Share Options and Sharesaving Programs: Controlled the stock options redemption process between employees and HSBC Holdings plc.- Maintenance of processes through the Peoplesoft HR system.

- Internal Communication: Responsible for developing HR internal communication material using graphic design software such as Corel Draw- Events – Supporting and organising internal events- Training – Supporting and organising employee training- HR Operations – Supporting HR Operations, recruitment and benefits.