Sibi Chakravarthy Email & Phone Number

As a quality Assurance Specialist for Google Ads, Bing Ads, and Programmatic Media Planning and Buying, I play a critical role in ensuring that advertising campaigns are delivered effectively and meet the desired outcomes. Responsibilities include:✦ Conducting quality checks on ads to ensure they meet the required standards and guidelines set by Google and the clients.✦ Analyzing campaign performance data to identify areas for improvement and optimization.✦ Collaborating with other teams, such as creative, account management, and data analytics, to ensure seamless campaign execution.✦ Developing and implementing quality control procedures and best practices to ensure consistency and high-quality delivery across campaigns.✦ Monitoring industry trends and staying up-to-date with the latest developments in ad tech and media buying strategies.

Delaware, United States

Privado helps privacy teams to measure & mature their GDPR compliance by finding privacy gaps, simplifying evidence collection, and automating workflows

Bengaluru, Karnataka

Reporting to VP Marketing✦ Lead the account direction and cross-team coordination of internal and external stakeholders to deliver best-in-class work to clients across a variety of industries. ✦ Agency’s front lines and liaison with clients✦ Was go-to for client’s business goals, and our work helps drive successful outcomes for clients.✦ Lead the cross-department teams in developing coherent marketing strategies that integrate NP Digital’s service offerings with our client’s business objectives✦ Proactively identify opportunities to grow and expand business aligned to NP Digital capabilities.✦ Proactively identify obstacles and risks that could impact budget and resources.

Gurgaon, India

Worked under EX GOOGLER. I took care of providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI). Devising strategies to drive online traffic to the client website and researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. I have listed the quick idea of what the position involved.✪ Tracking conversion rates and making improvements to the website.✪ Developing and managing digital marketing campaigns.✪ Utilizing a range of techniques including paid search, SEO, and PPC.✪ Overseeing the social media strategy for the company.✪ Managing online brand and product campaigns to raise brand awareness. ✪ Managing the redesign of the company website.✪ Improving the usability, design, content, and conversion of the company website. ✪ Responsibility for planning and budgetary control of all digital marketing.✪ Evaluating customer research, market conditions, and competitor data.✪ Review new technologies and keep the company at the forefront of development in digital marketing. ✪ Designing website banners and assisting with web visuals. ✪ Conducting keyword research and web statistics reporting. ✪ Contributing to social media engagement and brand awareness campaigns. ✪ Using web analytics software to monitor the performance of client websites and make recommendations for improvement. ✪ Contributing to company and industry blogs and managing e-communications. ✪ Assisting with paid media including liaising with digital advertising agencies. ✪ Developing and integrating content marketing strategies. ✪ Keeping up to date with current digital trends. ✪ Managing the contact database and assisting with lead generation activities

✦ Optimizing client website for Users and search engines (on-page SEO)✦ Manage all aspects of SEO Campaigns for clients✦ Keyword research for SEO campaigns and Optimize web content for keywords related to customer products and services✦ Analyze competitors’ websites and online marketing initiatives✦ Create and manage SEO campaigns✦ Manage significant SEO budgets on top tier search engines (Google, Bing, & Facebook)✦ Prepare monthly SEO campaign reports✦ Consult with clients about their business goals and propose solutions and strategies that meet their needs✦ Assist in email marketing, website analysis, and online advertising programs✦ Correct technical issues on the backed of website✦ Perform A/B, website usability, and website conversion rate testing✦ Responsible for driving client success on the web

Coimbatore Area, India

✦ Built a strong relationship with customers at every level of their business✦ Managed Project plan and document customer migrations and maintenances using project management tools✦ Managed support requests and co-ordinate Cloud functions to deliver within agreed timescales✦ Proactively engaged with customer in discussing technical consultancy✦ Overseen implementations for on-time delivery, acting as a point of escalation✦ Provided Team Manager with the weekly report on Install Base metrics, Credits, Churn, Growth, Customer Satisfaction✦ Reviewed Service Failures and produce incident reports matching standards when required✦ Validated, negotiate and process Service Credits and manage Contract Renewal negotiations✦ Ensured appropriate documentation is in place for specific support requirements✦ Organized and chair regular service review meetings with team✦ Identified both internal and external growth opportunities and support Sales in winning the business✦ Identified and develop new processes and procedures to suit changing business requirements✦ Took responsible for adhering to company security policies and procedures as directed

New Delhi, Delhi, India

Chennai , India

Responsible for building and maintaining relationships with readers and customers. This includes interacting with readers through various channels such as email, social media, and phone calls, as well as handling customer inquiries and complaints. Also responsible for gathering feedback from readers and analyzing data to identify trends and areas for improvement and responsible for developing and implementing strategies to engage and retain readers, such as through the use of newsletters, promotions, and events.

Chennai, Tamil Nadu, India

Responsible for greeting customers, taking orders, processing payments, serving food and drinks, maintaining a clean work area, ensuring customer satisfaction, following health and safety procedures, and providing excellent customer service.

Bachelor Of Engineering (Be), Computer Science Engineering

Activities and Societies: Entrepreneur development activities

Master Of Business Administration - Mba, Business Analytics

Pg Diploma, Information Security And Cloud Computing, A

✦ Deep experience with GCP, AWS, and Linux associated with OS concepts, services, and security. ✦ Having Hands-on exp in Tuning the web.

High School