AeroLeads people directory · profile
Shibika Mitra Email & Phone Number
Co-Founder
at
Pure Wiff
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Who is Shibika Mitra? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Shibika Mitra is listed as Co-Founder at Pure Wiff, a with 2 employees, based in New Delhi, Delhi, India. AeroLeads shows a matched LinkedIn profile for Shibika Mitra.
Shibika Mitra previously worked as Brand Manager at Gustora Foods Private Limited and Project Manager at Fever. Shibika Mitra holds Mim (Masters In Management), Business Administration And Management, General, 3.8/4 from Escp Business School.
Company email context
Email format at Pure Wiff
This section adds company-level context without repeating Shibika Mitra's masked contact details.
Pure Wiff
Review company-level records connected to Shibika Mitra before choosing the right outreach path.
Profile bio
About Shibika Mitra
Hi!!I am Shibika, an engineer turned business professional specialising in business strategy, sales and marketing. My obsession with unlocking consumer psychology inspires me to constantly deepen my understanding of effective marketing and business growth strategies deployed by fast-growing companies.More about me:I am a Master in management (MBA/PGDM) grad from globally renowned university, ESCP Business School (Ranked 4th by Financial Times) with 1 yr. of ecommerce experience in Germany. I managed the assortment of exclusively negotiated white labeled furnitures at Wayfair (fortune 500 company, amazon for furnitures) which contributed to 20% of revenue. Prior to that I worked in India at Tata Motors Ltd. as a project manager for small commercial vehicles which contributed to 30% of India revenues. I was responsible for scaling up production, managing timeline and budget of transmission parts. My passion is unlocking consumer psychology and building products and services,assortments and brands that resonate with consumers. Expertise:I have a blend of creative and data-driven analytical mind. I am good at strategic planning, stakeholder management, breaking down complex problems and executing tasks to drive projects. My expertise lies in analysing consumer behaviour data, sales data, market trends, competition benchmarking to develop go-to-market strategy, sales and marketing plans that aligns with the overall business goals. I am an individual with a desire for constant learning and a natural inclination towards problem-solving.Career Goals:I am actively looking for challenging opportunities that the b2b and b2c business world has to offer. My short term goal is to work in fast growing companies in roles within marketing, sales and business development or commercial teams. Example roles will be brand management, category management, marketing communications, retail management, business development manager, partnerships et
Listed skills include Leadership, Mechanical Engg, Microsoft Office, Project Management, and 7 others.
Current workplace
Shibika Mitra's current company
Company context helps verify the profile and gives searchers a useful next step.
Pure Wiff
11 roles
Shibika Mitra work experience
A career timeline built from the work history available for this profile.
Brand Manager
Jul 2024 - Oct 2024
Project Manager
Apr 2024 - Jul 2024
Research Assistant, Chair Of Marketing
• Interviewed Indian DTC brand consumers to identify 12 motivations driving purchase, earned distinction for thesis• Collaborated with PhD researchers for data analysis and visualisation of future e-vehicle consumer practices in UK market
Oct 2022 - May 2023
Channel Merchandising, Exclusive Brands & Print Magazine
• Curated and expanded e-commerce brand portfolio through strategic product selection, and further optimized operations by automating processes and offshoring tasks • Launched 2 e-brands and a print magazine successfully through market research, product curation, and promotional campaign asset design• Spearheaded the seamless transition of the department's analytical assets from SQL to Google BigQuery platform
Aug 2021 - May 2022
Founder & Community Growth
• Founded the university's first marketing society, leading a team of 18 members and creating an engaged community of aspiring marketers• Designed and implemented a mentorship program, pairing marketing students with industry professionals and seeking industry projects
Jan 2021 - Aug 2021
Content Creation Intern
• Develop Instagram content and hashtag strategy to improve reach by 30% and interaction by 28%• Crafted creative event invites and new collection one-pagers
May 2021 - Jul 2021
Head Of Marketing
• Led a team of 4 to execute social media campaign, driving traffic to website articles and event signups
Feb 2021 - Apr 2021
Program And Project Manager
• Captured the Voice of the Customer through market research, uncovering customer needs for better future designs• Planned and executed production scale-up of multiple parts of 88 vehicle variants, incorporating clear milestones, deliverables, and ownership, resulting in timely project completion• Demonstrated strong communication and multiple stakeholder management skills by proactively identifying and addressing conflicts
Aug 2018 - Jul 2020
Internship
• Analyzed KYC verification document requirements for clients with varied risk rating using 20 sample cases.• Enhanced weekly decision-making activity of the department by introducing VBA based automation using Advanced Excel.
Jan 2018 - Jun 2018
Summer Intern
• Value Stream Mapping critical lock components. Reduced difference between takt time and cycle time by identifying bottlenecks and regrouping processes to balance man-machine time at each workstation• Projected cost-saving opportunity of around INR 1 million/component/year was proposed with a turnover time of slightly over 1 year.• Optimized traditional lathe spindle speed and feed rate to attain maximum output rise of 67% whilemaintaining surface finish and tolerances.
May 2016 - Aug 2016
4 education records
Shibika Mitra education
Mim (Masters In Management), Business Administration And Management, General, 3.8/4
Bachelor Of Engineering, Mechanical Engineering, 8.16/10
Higher Secondary School - 12Th Grade Examination From Cbse Board Under Indian Educational Curriculum, Science Stream, Aggregate 94.6% In 12Th Std. Cbse Examination (India) In Year 2014
Dps – Mis School In Doha, Qatar Under Indian Educational Curriculum
10Th Std. Board Examination From Central Board Of Secondary Education (Cbse), India, General Studies, 10 Cgpa In Year 2012
Dps – Mis School In Doha, Qatar Under Indian Educational Curriculum
FAQ
Frequently asked questions about Shibika Mitra
Quick answers generated from the profile data available on this page.
What company does Shibika Mitra work for?
Shibika Mitra works for Pure Wiff.
What is Shibika Mitra's role at Pure Wiff?
Shibika Mitra is listed as Co-Founder at Pure Wiff.
Where is Shibika Mitra based?
Shibika Mitra is based in New Delhi, Delhi, India while working with Pure Wiff.
What companies has Shibika Mitra worked for?
Shibika Mitra has worked for Pure Wiff, Gustora Foods Private Limited, Fever, Escp Business School, and Wayfair.
How can I contact Shibika Mitra?
You can use AeroLeads to view verified contact signals for Shibika Mitra at Pure Wiff, including work email, phone, and LinkedIn data when available.
What schools did Shibika Mitra attend?
Shibika Mitra holds Mim (Masters In Management), Business Administration And Management, General, 3.8/4 from Escp Business School.
What skills is Shibika Mitra known for?
Shibika Mitra is listed with skills including Leadership, Mechanical Engg, Microsoft Office, Project Management, Excel Pivot, Advanced Excel, Communication, and Marketing.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial