Hi!!I am Shibika, an engineer turned business professional specialising in business strategy, sales and marketing. My obsession with unlocking consumer psychology inspires me to constantly deepen my understanding of effective marketing and business growth strategies deployed by fast-growing companies.More about me:I am a Master in management (MBA/PGDM) grad from globally renowned university, ESCP Business School (Ranked 4th by Financial Times) with 1 yr. of ecommerce experience in Germany. I managed the assortment of exclusively negotiated white labeled furnitures at Wayfair (fortune 500 company, amazon for furnitures) which contributed to 20% of revenue. Prior to that I worked in India at Tata Motors Ltd. as a project manager for small commercial vehicles which contributed to 30% of India revenues. I was responsible for scaling up production, managing timeline and budget of transmission parts. My passion is unlocking consumer psychology and building products and services,assortments and brands that resonate with consumers. Expertise:I have a blend of creative and data-driven analytical mind. I am good at strategic planning, stakeholder management, breaking down complex problems and executing tasks to drive projects. My expertise lies in analysing consumer behaviour data, sales data, market trends, competition benchmarking to develop go-to-market strategy, sales and marketing plans that aligns with the overall business goals. I am an individual with a desire for constant learning and a natural inclination towards problem-solving.Career Goals:I am actively looking for challenging opportunities that the b2b and b2c business world has to offer. My short term goal is to work in fast growing companies in roles within marketing, sales and business development or commercial teams. Example roles will be brand management, category management, marketing communications, retail management, business development manager, partnerships et
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Co-FounderPure WiffJaipur, Rj, In -
Brand ManagerGustora Foods Private Limited Jul 2024 - Oct 2024Jaipur, Rajasthan, India -
Project ManagerFever Apr 2024 - Jul 2024 -
Research Assistant, Chair Of MarketingEscp Business School Oct 2022 - May 2023Berlin, Germany• Interviewed Indian DTC brand consumers to identify 12 motivations driving purchase, earned distinction for thesis• Collaborated with PhD researchers for data analysis and visualisation of future e-vehicle consumer practices in UK market -
Channel Merchandising, Exclusive Brands & Print MagazineWayfair Aug 2021 - May 2022Berlin, Germany• Curated and expanded e-commerce brand portfolio through strategic product selection, and further optimized operations by automating processes and offshoring tasks • Launched 2 e-brands and a print magazine successfully through market research, product curation, and promotional campaign asset design• Spearheaded the seamless transition of the department's analytical assets from SQL to Google BigQuery platform -
Founder & Community GrowthMarketing Minds Escp Jan 2021 - Aug 2021London, England, United Kingdom• Founded the university's first marketing society, leading a team of 18 members and creating an engaged community of aspiring marketers• Designed and implemented a mentorship program, pairing marketing students with industry professionals and seeking industry projects -
Content Creation InternAtelier Tammam May 2021 - Jul 2021London, England, United Kingdom• Develop Instagram content and hashtag strategy to improve reach by 30% and interaction by 28%• Crafted creative event invites and new collection one-pagers -
Head Of MarketingVconnect Feb 2021 - Apr 2021• Led a team of 4 to execute social media campaign, driving traffic to website articles and event signups -
Program And Project ManagerTata Motors Aug 2018 - Jul 2020Pune Area, India• Captured the Voice of the Customer through market research, uncovering customer needs for better future designs• Planned and executed production scale-up of multiple parts of 88 vehicle variants, incorporating clear milestones, deliverables, and ownership, resulting in timely project completion• Demonstrated strong communication and multiple stakeholder management skills by proactively identifying and addressing conflicts -
InternshipJpmorgan Chase & Co. Jan 2018 - Jun 2018Bangaon Area, India• Analyzed KYC verification document requirements for clients with varied risk rating using 20 sample cases.• Enhanced weekly decision-making activity of the department by introducing VBA based automation using Advanced Excel. -
Summer InternGodrej Group May 2016 - Aug 2016Ponda,Goa• Value Stream Mapping critical lock components. Reduced difference between takt time and cycle time by identifying bottlenecks and regrouping processes to balance man-machine time at each workstation• Projected cost-saving opportunity of around INR 1 million/component/year was proposed with a turnover time of slightly over 1 year.• Optimized traditional lathe spindle speed and feed rate to attain maximum output rise of 67% whilemaintaining surface finish and tolerances.
Shibika Mitra Skills
Shibika Mitra Education Details
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3.8/4 -
Dps – Mis School In Doha, Qatar Under Indian Educational CurriculumAggregate 94.6% In 12Th Std. Cbse Examination (India) In Year 2014 -
Dps – Mis School In Doha, Qatar Under Indian Educational Curriculum10 Cgpa In Year 2012
Frequently Asked Questions about Shibika Mitra
What company does Shibika Mitra work for?
Shibika Mitra works for Pure Wiff
What is Shibika Mitra's role at the current company?
Shibika Mitra's current role is Co-Founder.
What schools did Shibika Mitra attend?
Shibika Mitra attended Escp Business School, Birla Institute Of Technology And Science, Pilani, Dps – Mis School In Doha, Qatar Under Indian Educational Curriculum, Dps – Mis School In Doha, Qatar Under Indian Educational Curriculum.
What skills is Shibika Mitra known for?
Shibika Mitra has skills like Leadership, Mechanical Engg, Microsoft Office, Project Management, Excel Pivot, Advanced Excel, Communication, Marketing, Public Speaking, Cross Functional Team Leadership, Tableau.
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