 Build marketing strategies and product marketing content. Work effectively on cross-functional projects and balancing stakeholders with varying priorities. Manage external agency partners and influencing cross-functional teams. Devise, develop and implement data-driven and customer-focused digital marketing programs that deliver awareness, engagement, and incremental revenue. Collaborate with Regional market development managers to understand their campaign priorities. Develop and execute multi-channel digital campaigns that reach and resonate with targeted prospects to deliver on campaign objectives. Responsible for all digital marketing operational functions and tasks, digital deployment, campaign optimization, managing budgets and schedules. Work with cross-functional teams, including Marketing Project Management, Data management, Analytics, and Sales. Creating performance reports and use analytics to make tableau dashboards for continuous sales/business improvement. Market Research on company’s products, applications, and industries.

 Provide management with monthly sales performance reports detailing problem areas. Spearheading the entire logistics and operations of Karma Nuts brand and liaison with Sales & Marketing, Finance, Warehouses in the US. Primary and secondary sales analysis and reporting on monthly basis. Work at irregular hours of the day to interface with clients in the US at different time zones. Coordinating online sales in Amazon and Shopify and dealing with other offline distributors in the US. Inventory forecast and management to ensure product availability at optimum level. Creating and maintaining functional dashboards.

 Work with the sales team to service the clients on one time zone. Making business proposals & customer presentations. Maintaining good relationship with the warehousing team and agents/distributors. Provide logistics support to sales teams on the line to ensure they perform their duties and responsibilities at their best with no excuses of failure. Streamlined Export logistics in terms of carrier selection and routing. Reduced logistics cost by cutting down unnecessary additional cost at destination.

 Collaborating with cross-functional teams to result creative ideas for offline and online marketing communication. Liaising with external parties to organize and build print and digital media solutions like brochure, website, social media pages and trade fairs/events. Designing brand awareness campaigns for all products and services for the division. Marketing various company brands for new and existing markets including international markets. Driving and coordinating for national and international trade events. Experienced in handling more than 8 international events (Europe/US/China) and more than 20 domestic events in 5 years. Spearheaded the execution of the Division’s International Customer Meets (Fusion 2017, Fusion 2018). Rewarded as best social media strategist four times within the company divisions. Preparing and reporting detailed analysis reports on products, applications, customers, and market competition. Conducted Promotions/ Conferences for Foundry specific raw materials in Coimbatore market. Handling export documentations and coordination. Coordinated for in-house centralized warehouse proposal for CUMI EMD. Visiting customers and collecting feedback on company’s products & services on quarterly basis and report to management. Tracking and reporting company related product & application trends to top management. Monitoring/guiding ISO 9001 related marketing processes for the department. Formulated sales profitability analysis model for company’s product portfolio across geography. Conceptualize, develop, and execute marketing strategies and campaigns for B2B (Industrial Minerals) product lines. Rebranded prime product of the division with and objective to penetrate targeted market. Geography based branding strategy formulation for selected products.

 Handled container booking, documentation & coordinating clearance activities for international trade. Taken ownership of complaint and queries and proactively following through to resolution. Performed various customer service activities, including upselling and handling new/existing accounts. Maintained and built long term relationships with account portfolio via phone calls, emails and quality follow up.

 Contributed as a key player in a team that worked on a Business Transition Project for Procter & Gamble in Istanbul, Turkey. Visited Turkey for a detailed planning workshop with the client and finalization of the integrated project plan. Received a prestigious Award (RAMP) from Infosys for Fund Reconciliation Process of Procter & Gamble, for completing the fund reconciliation project well ahead of its scheduled time (Project completed in two months vs. the allotted period of six months). Resolved customer queries efficiently through e-mails and telephone calls to ensure service bottlenecks were removed expeditiously. Appreciated by several clients for providing competent and proactive customer service.