• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

1. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns2. Design, build and maintain our social media presence3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)4. Identify trends and insights, and optimize spend and performance based on the insights5. Brainstorm new and creative growth strategies6. Plan, execute, and measure experiments and conversion tests7. Collaborate with internal teams to create landing pages and optimize user experience8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points9. Collaborate with agencies and other vendor partners10. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Serving as a liaison between clients and the advertising agency.• Planning & implementing integrated marketing communication (IMC) and advertising.• Designing ATL & BTL campaigns and executing them.• Assessing the effectiveness of campaigns and advertising.• Media research.• Assisting clients in preparing proper brand and marketing communication plans.

• Receiving complain, suggestion and feedback from the customers.• Providing solution to the customers.• Selling value added services (VAS) to the customers.• Providing useful information to the customers proactively.• Achieving monthly SQI & KPI.• Adding value to increase team performance.