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Leading the COE (Centre of Excellence) team for Resultrix & PerformicsHeading International Business

* Responsible for entire team P&L (SEM, SEO, Display media, Social Media, Analytics, Creative & Technical) *Responsible for business development, business planning & profitability, team management (hiring, training & development, monetizing), client management, monitoring operations & process improvements*Alignment of global tools & technologies from the Publicis group across the company*Active role in creating customized technology for verticals, helping in better optimization of media*Conceptualizing in-house technology to add value to existing offerings & increasing efficiencies by reduced time and effort'* Leveraging tie-ups with best technology partners* Launch & lead the team for RTB & Programmatic buying across Resultrix & Performics* Won People Eureka in Aditya Birla Financial Services Awards* Won Silver in DMAI Awards 2014 for Programmatic buying campaign for Bharti AXA* Won Bronze in DMAI Awards 2014 for Launch campaign for Mahabharat (Star Plus)

*Played a vital role in building Resultrix as one of the strongest performance-oriented digital marketing brands across India, Singapore, Seattle & Dubai *Prepared the business plan, set up & led offices in Mumbai, Delhi & Chennai for Indian & International business*Heading the entire Search marketing team in terms of business development, training, developing strategies to increase efficiency *Leading new initiatives, best practices & SOP’s across search & media*Conceptualizing in-house technology to add value to existing offerings & increasing efficiency by reduced time and effort*Have successfully launched digital campaigns globally for a lot of brands *Responsible for internal performance reviews to analyze & improve the campaign performance.*Leading the entire display performance marketing business in India across the company*Negotiating annual deals & affiliating with media vendors to ensure competitive rates in the market* Leveraging tie-ups with best technology partners* Won bronze in Yahoo Big Idea Chair Awards ’12 under search category* Won the best SEM campaign of the year at IAMAI Digital Awards ‘12

*I was part of the intital digital marketing setup in Communicate2 & leading all the paid search deliveries.*Responsible for SEM client deliveries & management*Helped the business development team work on strategies & costing for pitch proposal.*Leading the SEM team & responsible for hiring & training SEM talents*Worked key accounts like MSN India, Kingfisher Airlines, ICICI Lombard, ICICI Bank, HDFC Bank, LIC, Makemytrip, Skoda, Bajaj Allianz, others & sucessfully grew the business year on year

*One of the initial team members to start the search marketing division in Communicate2*Manage all the offshore & India SEM deliveries*Responsible for hiring, training & growing the search marketing team*Responsible for internal performance reviews & lead the client reviews*Work closely with the tech & creative team to create solutions or ideas to improve efficiency!*Helped the company achieve its first GAP certification & over 2 yrs we had over 50 GAP professionals in the company.