Shico Nahon Email & Phone Number

As marketing and commerce manager of the Maccabi Health Services, I manage all aspects of marketing, both online and offline. This includes newsletter, ecommerce, social media, and anything else going on in the sales space – from visual aspects, like planograms, to enabling the chain’s professional teams to conduct sales while meeting strict regulatory requirements.I have been working to speed up business strategy and rebranding process, with the goal of preserving Maccabi’s DNA while allowing it to lead in a dynamic private market. I have also been working hard to foster collaboration with sister companies within the Maccabi group to fully realize its potential. And, I am implementing a one-of-a-kind service model to increase sales quantity and volume, with less effort than traditional sales.Among the leading challenges I have faced has been managing and developing human capital. Coming from the retail field, it was clear to me from the start that in order to succeed in implementing a marketing strategy with sales elements, I would need to combine the correct approach to branding along with smart, intensive work in the field. To accomplish that, I have been working to recruit the right people and drive the group’s positioning as an active, alert player within its competitive market.

Central, Israel

In this position, I was in charge of all commercial aspects related to the planogram of L’Oréal dermo cosmetic products in all pharma chains (including Super Pharm, B and healthcare providers). I was guided by quality and efficiency, from the initial strategy to the behavior in the field. I focused on the long-term engagement of potential customers with the product, more than on attempting to convince them to buy out of an impulse or targeted sale.To this end, I worked closely with key accounts and sales teams to improve the visibility of the product and work processes. I expanded collaborations with the pharma chains, which turned into win-win situations in terms of branding and provided significant insights about consumers. I was very involved in pricing and planning based on inventory forecasts, and worked very closely with marketing, taking into consideration trends in the world of “medical beauty”.

Central, Israel

Following key roles within L’Oréal, including Key Account, Training Manager, and Trade Marketing Manager, I was selected for this position in order to intelligently accelerate sales. Since L’Oréal is a company which focuses on long-term strategy, I made it my primary goal to provide distributors, sales representatives, and others, with high-quality information about the field and our brand. My initial focus was on this higher-level “sales floor education,” and only later would I shift to sales of particular products. My core principle, that in the long run, quality beats quantity, spread from sales representatives to sales advisors in the field. And from there, it spread to customers in branch stores, leading to superlative results.

Central, Israel

• Management of the TM, Planograms, visibility, design and more in the point of sale.• Development of separated category in the channels.• Segment analysis.• Establishing Loyalty's Member cards• Leading trade with marketing chains, conducting negotiations, building work plans and setting targets for cooperation, Publications in catalogs, methods and work processes.

Central, Israel

• Developing training systems in accordance with international guidelines.• Making training for big audience.• Field training in the point of sales.

Central, Israel

• Implementation of advanced applications (employee placement, synchronization, etc.) in companies and organizations and strategic customer training.

Central, Israel

• Field sales to institutional customers + management companies.• Raising and retaining customers, increasing the buying basket, conducting negotiations, creating demand.