Jeff Shields, Fasae, Cae Email & Phone Number

Washington D.C. Metro Area

As the CEO and President, I oversee all programs and activities organization-wide, reporting directly to a 22-member Board of Directors. Leading a team of 19, I create the strategies to achieve goals across core functional areas. In this role, I also serve as the “face” and primary spokesperson for the organization, delivering keynotes, professional development programs, and associations to state-regional-national-global audiences.HIGHLIGHTS:★ Developed an aggressive direct mail… Show more As the CEO and President, I oversee all programs and activities organization-wide, reporting directly to a 22-member Board of Directors. Leading a team of 19, I create the strategies to achieve goals across core functional areas. In this role, I also serve as the “face” and primary spokesperson for the organization, delivering keynotes, professional development programs, and associations to state-regional-national-global audiences.HIGHLIGHTS:★ Developed an aggressive direct mail marketing campaign and invested in well-regarded membership benefits. Drove a 13% increase in membership and a year-end surplus gain.★ Re-branded the annual conference from “Symposium” to “NBOA Annual Meeting” and launched an aggressive sponsorship program that focused on the most loyal business partners. Achieved a 37% increase in attendance in 1 year and a 250% revenue gain as a result.★ Built strong, sustainable relationship with the Board Chair, engaged directly with every Board member, and provided monthly communications to the entire Board. Standardized the structure and direction for Board work while significantly improving Board-CEO relations.★ Transformed the association’s staffing model from serving a few schools to one that served numerous organizations. Additionally, invested in a senior-level marketing position and full-time staff member to work with the business partner community. Achieved fast-track revenue growth.★ Met and exceeded goals that included: 20% participation increase for programs, research activities, magazine subscribers and affinity programs; 25% participation gain in online offerings; 10% growth in net membership; and 5% increase in dues revenues. Show less

Washington, District Of Columbia, United States

As a member of the Board of Directors for the American Society of Association Executives (ASAE) and the ASAE Foundation, I bring a strategic mindset to help ASAE enhance the power and performance of the association and nonprofit community. ASAE represents more than 44,000 association executives.

Washington D.C. Metro Area

I was promoted from Director to VP to direct association-wide strategic and operational planning as a member of the executive team. Directing a team of 7 management-level personnel, I reported to the CEO/President. My core responsibilities involved creating a centralized marketing function, building a constituent relations program, and enhancing our member services. HIGHLIGHTS:★ Worked directly with senior leaders and an external consultant to design and implement strategic /… Show more I was promoted from Director to VP to direct association-wide strategic and operational planning as a member of the executive team. Directing a team of 7 management-level personnel, I reported to the CEO/President. My core responsibilities involved creating a centralized marketing function, building a constituent relations program, and enhancing our member services. HIGHLIGHTS:★ Worked directly with senior leaders and an external consultant to design and implement strategic / operational planning processes, including leadership of Board Planning Retreats and all-staff planning activities for 8 years. Achieved a substantial improvement in transparency among key internal stakeholders and operational efficiencies, as well as transforming a 2-year deficit into a surplus.★ Developed and implemented a process to enhance customization of professional development offerings by key constituent segments. Created brand-new programming within the association’s annual meeting, workshops, and webcasts, leading to an increase in member satisfaction and organizational value perception.★ Led the development of a centralized marketing strategy, hiring of the association’s 1st-ever Director of Marketing, and implementation of a complete rebranding effort. Drove a consistent messaging approach towards members and ensured high-quality marketing communications while reducing marketing costs 33%.★ Refined dues billing and collection process to reduce outstanding receivables.★ Maintained an overall member retention rate of 96%. Show less

Washington D.C. Metro Area

Assumed newly created position charged with the oversight of a comprehensive innovation effort for the national association and its four regional components designed to transform the development and delivery of services to shared membership.

Mclean, Va

As a consultant, I supported IRS efforts in redesigning and customizing its service model, along with a core team of fellow consultants. I focused my efforts on designing and delivering a professional training conference for communicating with and training key stakeholders.HIGHLIGHTS:★ Consulted on strategy to deliver a conference that would train top stakeholders on the new service delivery model and provide a forum for direct feedback to the IRS. Launched a successful… Show more As a consultant, I supported IRS efforts in redesigning and customizing its service model, along with a core team of fellow consultants. I focused my efforts on designing and delivering a professional training conference for communicating with and training key stakeholders.HIGHLIGHTS:★ Consulted on strategy to deliver a conference that would train top stakeholders on the new service delivery model and provide a forum for direct feedback to the IRS. Launched a successful conference and instituted a service model that is still in place today.★ Improved overall leadership quality within the IRS by contributing to the development of a leadership training program (“Train the Trainer”). Show less

Washington D.C. Metro Area

I was promoted within 2 years from Assistant Director to Director to serve as the head of the Leadership Training & Development department. In this position, I held full responsibility for the strategic and financial leadership of the association’s premier volunteer training program. HIGHLIGHTS:★ Led the department for 3 years in increasing attendance at the 5 regional conferences held each year by 10%, with each conference averaging between 50 and 75 attendees. Results:… Show more I was promoted within 2 years from Assistant Director to Director to serve as the head of the Leadership Training & Development department. In this position, I held full responsibility for the strategic and financial leadership of the association’s premier volunteer training program. HIGHLIGHTS:★ Led the department for 3 years in increasing attendance at the 5 regional conferences held each year by 10%, with each conference averaging between 50 and 75 attendees. Results: Increase in members’ awareness of the association’s various programs and overall value.★ Developed and delivered leadership training programs to association leaders on the topics of Board Governance, Effective Meetings, Membership Development Programs, and Volunteer Management. Results: Across-the-board recognition for depth and quality of programs. Improved relationships between national association and state/local affiliate leadership. Show less

Washington D.C. Metro Area

Ma, Educational Policy And Leadership

Ba, Communication Journalism (Major Concentration: Public Relations)

Activities and Societies: Student Association President Lambda Chi Alpha Fraternity