Richard Shields Email & Phone Number

Crown Point, Indiana, Us

Valparaiso, Indiana, Us

Valparaiso, Indiana, Us

Valparaiso, Indiana, Us

Pioneering the consolidation of three disparate marketing segments to to seamlessly execute innovative cloud-based/SaaS B2B marketing initiatives to increase brand awareness and drive revenue.♦ Provide daily leadership directives to 25 staff across six digital agencies systematically allocating responsibilities to ensure timely delivery and alignment with marketing objectives.♦ Conducts interviews with prospective marketing agencies and staff to assess alignment of needs/services. Formalize engagements, develop, and manage partnerships. ♦ Train and guide staff, contractors, and suppliers to optimize cohesiveness and standardize best practices. ♦ Collaborate with Sales Team to drive strategic planning and execution for account-based marketing initiatives.♦ Strategically design creative content to engage audiences. Analyze Marketing Qualified Leads (MQLs)/Key Performance Indicators (KPIs) for digital, print, radio, television, video, and internal/external communications.♦ Originate innovative concepts, and drive plans for collateral design, digital and written press releases with consistent messaging.♦ Lead digital media planning and execution of targeted inbound/outbound email marketing campaigns.♦ Capture and analyze data using Google Analytics to measure campaign performance effectiveness of traffic, conversions, engagement, Pay-Per-Click (PPC) and qualified leads across all channels; SEO, social media, website.♦ Oversee creative event/program ideation, develop concepts focused on lead generation.♦ Partner with executives on event goals, priorities, and tactical plans; drive successful events comprised of ~1,500 attendees. Recruit and acquire event speakers, personally present at events to yield results that exceed objectives.♦ Conceptualize annual budget and devise strategic plans to align marketing with business goals.♦ Collaborate with cross-functional teams to develop, implement, and execute strategic marketing and branding to drive growth.

Valparaiso, Indiana, Us

In my initial role with Chester Inc., I was engaged as the point-of-contact in dual marketing/business development role as key advisor to executive leaders. ♦ Managed external marketing firm staff to formalize brand valuation across digital display, social, SEM, and SEO.♦ Led Graphic Designers to create print/digital and internal/external publications that aligned with objectives.♦ Strategically crafted and authored content for company press releases, newsletters, and blogs.♦ Methodically designed and coordinated technology tradeshows and business summits to enhance brand awareness.♦ Cultivated strong vendor partnerships with Fortune 100 manufacturers and distributors for mutually beneficial contracts.♦ Devised creative/strategic marketing plans and digital roadmaps for targeted market segments.♦ Collaborated with Sales Teams to identify prospective target territories, markets, and industries to pinpoint new opportunities focused on driving annual revenue.♦ Leveraged technology/sales and marketing acumen to drive business development initiatives focused on cloud-based enterprise sales which resulted in lucrative revenues.♦ Gathered consumer data, conveyed customer requests to Product Development Teams to improve and develop new products to meet needs.Some key accomplishments in my initial role are outlined below:✶Served as corporate ambassador driving brand awareness within community. Fully engaged with prospects at outreach events to conduct market research and gain valuable knowledge on consumer buying behaviors✶Identified resources, devised grants, secured and administered $1M in economic development employee IT training certifications.

I contributed to the success of an ad agency early in career, rapidly appointed to serve in executive role based on demonstrated leadership acumen. Led seven marketing personnel.