►Areas I Excel InAs an influential member of executive teams, I offer a “big picture” vision uniting my strong marketing/business acumen. I have been instrumental in devising winning B2B go-to-market strategies, innovative marketing programs and events across multiple channels that deliver impactful bottom-line results. I align mission and goals focused on business development/expansion through digital/traditional marketing, communication strategy, tactical brand development, and multi-channel customer engagement. My broad expertise across healthcare, higher/K-12 education, financial services, and non-profits allows me to build strategic roadmaps that deliver immersive brand and customer experiences for increasing awareness, generating leads, and expanding sales pipelines to engage prospects for new customer acquisition. I am a content strategist who develops and presents engaging, compelling messaging, and drives targeted branding campaigns/promotions to captivate customers. As a certified Google Analytics and HubSpot Marketing Solutions expert with a data-driven mindset, I analyze effectiveness of media/digital touch points forecasting, tracking, and aligning benchmarks/ROI to meet objectives. ►What Drives MeI manage daily tasks for up to 25 cross-functional consultants/staff across multi-site digital marketing agencies to execute all key marketing initiatives. I rally and inspire teams to top performance navigating through challenges to achieve common goals. I am passionate about community-engagement often serving as company public relations spokesperson, who personally contributes as a philanthropic volunteer offering leadership/marketing expertise to drive corporate and community success.►One of My Proudest Accomplishments✶Launched Chester Inc. marketing department from ground up. Developed structured branding guidelines, logos, traditional, print, and digital advertising standardization across three divisions; IT SAAS solutions, agriculture, and architectural + construction working in collaboration with division heads on applicable marketing strategies. Direct, manage and coordinate with internal and external stakeholders, executive and partner teams, web and print designers with marketing collateral production, event participation and website/online presence. Directs, manages and oversees all advertising mediums, print, electronic, video, including Public Relations, Social Media, SEO, PPC, Google Analytics, Hubspot Marketing Solutions, Wordpress and other forms of direct media planning and purchasing.