- Coached and led a team of 6 on new business proposals and grew company revenue over $250K (2021) - Created and implemented digital marketing strategy to fulfill the objectives for major clients (Tiktok & Instagram)- Organized community festivals and secured key sponsorships with unique visitors over 150K in two days

• Develop and execute various student engagement initiatives such as Post-It Wall and Free Hugs to encourage greater extracurricular participation amongst a group of over 2,800 first year/transfer students• Deliver quality customer service to student organizations, increasing first year student involvement by 12%• Speak on behalf of the University of Illinois at Chicago at multiple public events, engaging over 150 prospective students and their families on the benefits of enrollment at the University

• Collaborate with a diverse group of professionals, including institutional management, vendors, sales team, and non-profit organizations, to advocate for student needs, concerns, and welfare• Initiated and developed re-branding marketing campaign with creative graphic designers, web developers for Undergraduate Student Government, securing 20 % public brand awareness over one month• Deployed innovative marketing and advertising strategies to increase membership by 67%

- Assisted the entertainment and experiential unit by providing creative direction and production assistance services for Cannes Lions Festival, Wingstop Restaurants, Serta, ALDI, & ComEd- Initiated and collaborated with internal ERG to deliver a charity project for the benefits of Chicago local community

- Pitched and led 27 interns to execute the intern project and curated the experience for 450 + attendees- Social Media Strategy development to increase ad performance and budget reallocation to top-performing platforms, audiences and placements, as well as campaign restructure- Identified the best performance ad placements and reallocated funds to drive the highest and most efficient result rate.- Optimized and managed Orbitz clients’ accounts social media ads performance weekly (Facebook, Instagram, SnapChat & Reddit).

Created and executed innovative marketing plan with a budget of $15,000 resulting in sales increase of +10% YOY• Designed a series of integrated marketing campaigns including email, print, digital, outdoor and social media to gain 74,500 brand impressions over the course of four months• Increased awareness of the Dell brand on the university campus and provide informed product recommendations to key contacts, groups, and organizations to influence purchasing decisions

• Tracked and monitored key performance indicators related to employee productivity for the purpose of creating a positive work environment and ensuring timely project completion• Organized and conducted weekly meetings focused on establishing a strong organizational culture through the promotion of strong work ethic and the development of well-defined company goals• Recruited and managed multiple new employees to open a new clothing & apparel branch, expand the organization’s operation by 8% while maintaining company standards of quality