Shifra D. Email & Phone Number

Develops comprehensive digital marketing strategies aligned with client objectives, target audience, and market trends. Collaborates with cross-functional teams to ensure strategies integrate seamlessly with overall marketing initiatives.Conducts thorough research and analysis to identify targetaudience segments, optimal digital channels, and key performance indicators (KPIs) for campaign success. Develops media plans and allocate budgets effectively across various platforms.Oversees the execution of digital advertisingcampaigns across multiple channels, including display, search, social media, and video.Monitors campaign performance, analyzes data, and identifies optimization opportunities to improve ROI and campaign effectiveness.Manages and mentors a team of digital investments specialists. Provides guidance, set goals, and foster a collaborative and high-performing work environment.Serves as the main point of contact for clients, understanding their business goals, and collaborating to develop customized digital marketing strategies. Communicates campaign performance, insights, and recommendations in a clear and compelling manner.Generates comprehensive reports and performance dashboards to track campaign progress, identify trends, and communicate results to internal teams and clients.Provides strategic insights and actionable recommendations for ongoing campaign optimization.

Chicago, Illinois, United States

Composes media plans in budgets ranging from $50,000-$450,000 while leveraging a diverse range of partners including Display, Social, Search, Connected TV, Audio, and Traditional Media to reach target audiences through multiple touchpoints.Analyzes and translates campaign performance data utilizing data attribution platforms such as Google Analytics 4, HubSpot, and Marketo.Collaborates closely with cross-functional teams including Client Experience, Ad Operations, and Analytics to ensure seamless execution of multi-channel media plans utilizing partners such as TikTok, Facebook, Pinterest, Twitter, LinkedIn, The Trade Desk, and Google Ads.Provides strategic leadership in client meetings, delivering personalized recommendations and effectively communicating media strategies, campaign. performance, and expansion recommendations to internal and external stakeholders.Mentors and trains associates, ensuring high-quality deliverables and professional development opportunities for team members.

Conducted primary meetings with new clients to familiarize them with tailored digital media offerings.Evaluated specific vertical forecasting data in Kenshoo to leverage towards client tactical success across multiple digital platforms such as TikTok, Facebook, Pinterest, Twitter, LinkedIn, The Trade Desk, and Google Ads.Directed day-to-day account management including campaign optimization, audience creation, budget management, and testing ideation and execution with budgets ranging from $5,000-$300,000.Reviewed campaign performance in data attribution centers such as Google Analytics; evaluated and interpreted KPIs to adapt digital strategy for larger success; increasing client retention by 34%.

Fort Worth, Texas, United States

Facilitated daily campaign execution including setup, optimization, and reporting for a variety of clients in diverse industries with budgets ranging from $15,000-$200,000Analyzed performance data to provide detailed reporting, insights, and strategic recommendations in Google Data Studio and Tableau to meet client centered campaign goals; increasing client spend by 18% over previous fiscal yearTranslated business needs of clients across various industries to create tailored strategy and data packages to drive successful performanceFacilitated and coordinated campaign execution across multi-departmental teams including sales, business development, advertising optimization, and client successUtilized company case studies and proprietary data to provide forecasting info for clients looking to break into newer industries

Dallas, Texas, United States

Compiled introductory client data to consolidate high performance targeting audiences to use across various digital marketing endeavorsUpdated and implemented marketing plans that aligned with company brand identity to amplify company reach with budgets ranging from $5,000-$35,000Implemented outreach campaigns that utilized previously acquired targeting audiences to increase client retention by 23%Continuously updated tracking systems as needed to ensure accuracy of first-party data acquisition and guide future marketing decisionsIdentified opportunities for community engagement to capture secondary audiences within the company target demographics

Denton, Texas, United States

Calculated ROI's on established social media and digital marketing endeavors to evaluate efficiency of current practiceDeveloped social media strategy through competitive research, benchmarking, and audience identificationAnalyzed key performance indicators to update and refine social media strategy to increase reach by 53%Coordinated and managed operations of video and photo shoots for promotional contentMaintained engagement with online community on social media platforms such as Facebook, Instagram, Pinterest, and LinkedInLeveraged relevant social platforms to develop relationships with local partners to build brand loyalty and social engagement across platforms.Prepared marketing plans and workflows utilizing Basecamp to meet quarterly occupancy goals Developed market surveys, a marketing calendar, and social media strategies to increase resident retention

Denton, Texas, United States

Compiled introductory client data to consolidate high performance targeting audiences to use across various digital marketing endeavorsUpdated and implemented marketing plans that aligned with company brand identity to amplify company reachImplemented outreach campaigns that utilized previously acquired targeting audiences to increase client retention by 23%Continuously updated tracking systems as needed to ensure accuracy of first-party data acquisition and guide future marketing decisionsIdentified opportunities for community engagement to capture secondary audiences within the company target demographics

Denton, Texas, United States

Developed personalized graphics to implement marketing campaigns for new service promotionsConcentrated marketing efforts with MailChimp and Facebook to increase service utilization by 34%Created Email automations to market new services and offers utilizing Microsoft FlowAnalyzed operations metrics to implement critical department policy changes and updatesReported on effective benchmarks to guide marketing decisions at the department levelCreated digital media for promotional content and items based on University branding guide