Being fascinated by psychology, its crucial importance in human development and its commercial application in marketing, I have been fortunate that my career has spanned these deeply-entwined worlds. I believe that both individuals and businesses can benefit hugely from acquiring a detailed knowledge of human psychology. In doing so, they are better able to identify and follow their own optimum personal paths on the one hand, and understand and excite their customers, stakeholders, partners and staff on the other.My experience includes a BA in Psychology and a Merit in an MSc in Marketing – with awards that demonstrate not only my expertise in both fields but also their complementary relevance. Beyond this, my passion for psychology and marketing has led me to share the personal and entrepreneurial journeys of dozens of clients through to the successful attainment of their goals.I look forward to helping many more individuals and businesses to fulfil the ambitions that their vision and commitment deserve.Research has included:MSc Marketing (Branding and Communication) – Merit ’Experiential Marketing- How do multi-sensory cues affect decision making'BA PsychologyBA Hospitality Management Morrison's 2011-2015 Marketing Plan‘Online Music Downloading Behaviour Quantitative Research’Awards have included:2017 Most Innovative Hand Tool in the UK – LAMMA Shortlisted2016 Most Innovative Hand Tool Award – Torque Expo Runner Up
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Global Marketing DirectorKnight Tools Limited May 2013 - PresentSouthampton, United KingdomKnightool® is born out of a hand tools manufacturing family business that has been running since 1983. This makes Knightool® unusual in the sense that our family businesses combined, both in Taiwan and the UK, are the innovators and manufacturers of the high quality products we supply.Our goal over time is to change and influence the industry sector that has long been heavily reliant on low cost imports, at the expense of the health and well-being of factory workers.Knightool® is underpinned by values that are inclusive of the well-being of manufacturing staff, their safer working conditions and fairer pay. Our brand has its origins in the character qualities of the medieval Knight (the 'Knight in Shining Armour'). Our focus upon Chivalry, Honour and Loyalty is outworked practically in the day-to-day in our attention to best customer service, the reliability and durability of the products we supply, as well as the aforementioned regard for those who make our products in the first place!Knightool® key projects: 2015 Swivel Head Ratchet Aluminum Grip - Innovative Packaging2016 Torque Expo Digital Torque Adaptor - Awarded Runner Up for Innovation 2017 Lamma Innovation ''Technology Product in Agriculture'' - Shortlisted 2017 Knightool Factory Tour - A Virtual Realty Experience -
Marketing Branding ConsultantFuture Point 4 Business Limited Sep 2016 - PresentSouthampton, United KingdomI am working as a Branding Consultant for Future Point 4 Business. As part of the team I enjoy working with small businesses to get their messages right in the first place. Branding is about building loyalty, customer expectation and experience. We all know that running a business is not gambling, it is not hit and miss, it is not just about keeping your fingers crossed. There is no shortcut to running a successful business but there is a scientifically proven way to make your customers remember you and your company. Specialise in Branding and Communication, B2B Marketing, Strategic Planning, digital marketing
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Msc Brand And Communication MarketingUniversity Of Brighton Jun 2010 - Feb 2012Project:● Online downloading behaviour quantitative research● Morrisions' strategic marketing planning (2011-2016)● Improving effectiveness of business to business commuincations in the NPO and public sector: The best communication plan for Sanctuary Carr-GommDissertation: ● Paying through the nose: The olfactory cues and purchase decision making -
Stock Manager/ Buyer/ Marketing SalesTiee Sheng Tools Enterprise Co. Dec 1998 - Jun 2010TaiwanStock manager: Warehouse inventory management● Reduction of labour cost by 20% with my own stock management system● Improvement of workflow● Quality controlBuyer● Demand and supply management● Inventory tracking● Company needs communicationSales● Marketing – Strategic planning● B2B relationship-building and development● Service level management
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TrainerMcdonald'S Corporation Jun 2002 - Jun 2003Taiwan● Promoted to trainer as being an outstanding team player● Working with Standard Operating Procedure induction● Executing training and monitoring programme -
Store Assistant/ Life GuardSeaworld Orlando Jun 2001 - Sep 2001Orlando, Florida Area● Ability to work in high pressure environment● Able to take significant responsibility● Able to work within international team● Punctuality -
Telephone MarketerEnglish Language School Jun 1999 - Jun 2000Taiwan● Ability to make cold calls● Development of telephone manner
Shih-Hsiang L. Education Details
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Marketing (Brand And Communication)
Frequently Asked Questions about Shih-Hsiang L.
What company does Shih-Hsiang L. work for?
Shih-Hsiang L. works for Knight Tools Limited
What is Shih-Hsiang L.'s role at the current company?
Shih-Hsiang L.'s current role is In Brand we trust.
What schools did Shih-Hsiang L. attend?
Shih-Hsiang L. attended University Of Brighton, Fu Jen Catholic University.
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